January 23, 2013 -- Welcome to: SIX Essential Pages – Website Basics 101. Sara Isenberg [email protected] http://saraisenberg.com http://facebook.com/saraisenbergconsulting
SIX Essential Pages -- Website Basics 101 with Sara Isenberg
Dec 05, 2014
Do you know which essential pages your business website should have? Sara Isenberg will take you on a tour of the SIX essential pages that your website -- any business website -- should have. This presentation will cover best practices and conventions about these pages: what are they, why should you have them, and what should be on them.
Sara Isenberg is an independent web consultant and project manager. As a web consultant, Sara helps businesses with strategy, planning, and best practices for web projects, blogging, social media marketing, and email marketing. As a project manager, Sara works with businesses and web developers to keep projects on track, and maintain effective communication between clients and developers.
For more about Sara Isenberg Web Consulting & Project Management, visit http://saraisenberg.com. Follow Sara on Facebook at http://facebook.com/saraisenbergconsulting.
Sara Isenberg is an independent web consultant and project manager. As a web consultant, Sara helps businesses with strategy, planning, and best practices for web projects, blogging, social media marketing, and email marketing. As a project manager, Sara works with businesses and web developers to keep projects on track, and maintain effective communication between clients and developers.
For more about Sara Isenberg Web Consulting & Project Management, visit http://saraisenberg.com. Follow Sara on Facebook at http://facebook.com/saraisenbergconsulting.
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Transcript
January 23, 2013 -- Welcome to:
SIX Essential Pages – Website Basics 101.
Sara Isenberg [email protected] http://saraisenberg.com http://facebook.com/saraisenbergconsulting
INTRODUCTION
I help businesses plan, strategize, and manage web, social media, email marketing, software, and other projects. I help businesses select and hire the best web designer and developer for their project.
Improve your online presence! Sara Isenberg [email protected] http://saraisenberg.com http://facebook.com/saraisenbergconsulting
THREE FUNDAMENTALS OF A WEBSITE: 1. Usability – architecture, navigation 2. Design – appropriate to support your message
3. Content – clear and simple, easy to scan
SIX MAIN SECTIONS OF YOUR WEBSITE: 1. Home page 2. Products and/or Services 3. About 4. Contact 5. Custom Information 6. Dynamic Content
(graphic credits to Scott Design’s blog)
1. HOME Page: § 2-5 second test -- what you do and where. § Unique Selling Proposition (USP) § Visually supports your branding. § One or more Calls to Action. Tell the visitor what
action you’d like them to take. § 2-5 sentences of keyword-rich TEXT. Search
engines need TEXT. § Meta Page Titles and Page Descriptions (not
limited to home page) § Generally above the fold.
2. Products and/or Services: § What are you offering or promoting? § What are your services? § What are your products? § What is your cause?
3. ABOUT Page: § Is about the PEOPLE who own or manage or run
the business. § Might be biographical, eg for sole proprietor. § Might include history of the business. § Might tell your story on how your business came
to exist. § Has a voice that supports your branding. § Is NOT typically about the product or services.
4. CONTACT Page: § Starts with something friendly and inviting. Eg: I
look forward to hearing from you. § Email address (even if you have a form) § Phone number (even if you just check messages) § Mailing address or physical location (depends) § Form ok.
5. Custom Information: § Your Expertise § Additional Resources § Related information § Eg: Dentist? Provide general dentistry info § Eg: Sell Bicycles? Provide local trail info § Eg: Web Consultant? Links to relevant meetups.
6. Dynamic Content: § Blog § Social Media § Events § Sales, Specials, Deals
Valuable to human visitors AND search engines: • Updated content brings return visitors! • Text content with keyword phrases is important for search engines!
SIX MAIN SECTIONS OF YOUR WEBSITE: 1. Home page 2. Products and/or Services 3. About 4. Contact 5. Custom Information 6. Dynamic Content
(graphic credits to Scott Design’s blog)
RESOURCES o Getting ready for a new website or web redesign: (My
collection of great links.)http://saraisenberg.com/2011/06/16/before-you-hire-your-web-designer-or-developer/
o Don’t Make Me Think, A Common Sense Approach to
Web Usability, Steve Krug. o Letting Go of the Words, Writing Web Content That
Works, Janice Ginny Reddish. o Rocket Surgery, The Do-It-Yourself Guide to Finding
and Fixing Usability Problems, Steve Krug.
Register NOW! Jan, Feb, March 2013 CLASSES Registration via City of Santa Cruz Parks & Rec Details here: http://saraisenberg.com/classes/
+ Boost Your Business w/ Social Media (w/ Karen Kefauver)
TUE JAN 29, 6:30-9:30pm + Boost Your Business w/ Facebook Ads (w/ Kathryn Gorges)
TUE FEB 12, 6:30-9:30pm + Boost Your Business w/ Pinterest (w/ Lydia Snider)
TUE FEB 26, 6:30-9:30pm
+ Boost Your Business -- Plan Your New Website (w/ me) ► get BIZ-ONLINE CHECKLIST TUE MAR 12, 6:30-9:30pm
+ Boost Your Nonprofit's Reach w/ Social Media (w/ Danny Keith) TUE MAR 19, 6:30-9:30pm
Q & A
Improve your online presence! Sara Isenberg [email protected] http://saraisenberg.com http://facebook.com/saraisenbergconsulting
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