Six Delicious Morsels from the World of Search Marketing Personalizati on Wikipedia's Success SEO Blowback Power of the Widget Biggest Mistake in Linkbaiting Freemium Revenue
Jan 03, 2016
Six Delicious Morsels from the World of Search Marketing
Personalization Wikipedia's Success SEO Blowback
Power of the Widget Biggest Mistake in LinkbaitingFreemium Revenue
How Personalization Will Impact Search Marketers
● Sites that users “use” and “enjoy” will garner more traffic
● Large domains that encompass a wide swath of subjects will outrank smaller sites
● Spam & manipulative tactics will lose ground
Don't Be Scared
Be Prepared
Why Wikipedia is So Successful in the SERPs (Part 1)
● Basic SE-Friendliness (titles, headers, URLs, etc)
● Internal Link Referencing Gone Wild (every relevant mention of a subject links to a single, canonical page on the subject)
Why Wikipedia is So Successful in the SERPs (Part 2)
● Linking to Wikipedia is en vogue because the content format is consistent, the site doesn't display ads and it's easy to find a page on any subject
● SEs currently love big domains with lots of links – it's how Wikipedia content that has virtually no inlinks can still outrank well-linked-to resources from competitors
The “Anti-SEO” Mindset Online
● Members of social communities think SEO = Spam● Where to be Cautious:
Digg Reddit Netscape Slashdot Tech Bloggers
● Safe Havens
Techmeme Newsvine Squidoo
The Power of the Widget (Part 1)
Widgets let your users spread your brand
The Best Are:● Interactive● Give Links● Customizable● Easy to Use
The Power of the Widget (Part 2)
Thousands of Links are now under your control – anchor text, link location, message, landing page, etc.
Widgets are free ads that others elect to put on their sites
The Biggest Mistake in Linkbaiting
Targeting the Wrong Audience
There are those who link And those who don't
Freemium – The Best Revenue Model in “Web 2.0”
● Give away some content/ services for free and offer upgraded items for a fee
● Provides the best of both worlds: free content earns links and midshare, while paid services provide a revenue stream
● E.G. Wufoo, Skype, Wordtracker, FeedBurner, Last.fm, and even SEOmoz