Situational Web Web connectivity and location based services Paul Golding 1 Copyright Paul Golding, 2009 UK Museums on the Web 2009 wirelesswanders.com Saturday, 5 December 2009
May 19, 2015
Situational WebWeb connectivity and location based services
Paul Golding
1
Copyright Paul Golding, 2009
UK Museums on the Web 2009
wirelesswanders.com
Saturday, 5 December 2009
Cells have IDs = location
2
Cellular networks inherently track location using cell ID
112 113
114
115
111
You’re in cell111, 113, 115
Copyright Paul Golding, 2008
WebApp
LocationGateway
Locationenabled
app
API
Cell IDs are broadcast = public can access them
Can be aggregatedMight be free!
x,y, radius, postcode, landmarks....
Saturday, 5 December 2009
Location inaccuracies
3
“Nearest”according to network
Actualnearest
Where’snearest?
Extent of problem related to cell size, location technology and geo-coding/application intelligence
Copyright Paul Golding, 2008
Must also have good self-location UI
E-OTDTDOAAOA
Saturday, 5 December 2009
4
Copyright Paul Golding, 2008
Network location works well in urban areas
Dense urban: 300mSemi-urban: 600m - 1200mRural: 1km - 10km
UK Networks:
Saturday, 5 December 2009
5
iPhone 3G: GPS, Cell, WiFi Google Maps: GPS, Cell
Loki: WiFi, Cell (Skyhook Wireless Inc.)Copyright Paul Golding, 2008
Smartphone/GPSpenetration:
est. 80% 2015
Devices and device apps
Saturday, 5 December 2009
Location programming interfaces
6
Application
API
Model
View
Controller
HTTP
LocationFramework
WiFi Cell GPS
App Server
Network API
Geo-codedContent
Report (GPS)
Request (MSISDN)
Request (Cell, MSISDN)
GIS(e.g. Google Maps)
Copyright Paul Golding, 2008
e.g. Location APIHTML5
Location Managers:Yahoo Fire Eagle, Google Latitude
Saturday, 5 December 2009
Trigger-based Location
7
Location events are asynchronous (i.e. to user query)
Polling - including AJAX - inefficient (battery life)
Network based triggering, but still needs location (e.g. GPS x,y)
Various architectural possibilities, but not supported on UK networks
Copyright Paul Golding, 2008
Saturday, 5 December 2009
Proximity Services
8
Short-range sensor-based services:
RFID and various contactless systems (e.g. NFC, Tikitag)
Barcode scanners (Ecrio MoBeam)
QR-codes (photo scanning)
Bluetooth/WiFi/Zig-Bee (e.g. Ekahau)
Visual recognition (augmented reality)
Copyright Paul Golding, 2008
Possibilities for use indoors:
Saturday, 5 December 2009
http://www.augmentreality.co.uk/
Wikitude
Junaio
9Augmented reality applications
Saturday, 5 December 2009
Tactile MAR
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Saturday, 5 December 2009
New discovery mechanism for digital services and objects
Disintermediation of advertising
Disintermediation of architecture/design
New type of attention data
Elasticity of destination
Increasingly won’t require markers (e.g. barcodes)
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Thumb 3rd-eye culture
Saturday, 5 December 2009
Virtual locations...
Saturday, 5 December 2009
Stardoll
Meez
Second Life (33)
15m
Mycosm
FootballSuperstars
Cars
IMVU
30m
vSide
MTV 3DThere
Near
Robot Galaxy
Franktown
sMeet
Vizwoz
Habbo
Gaia
15m
7m
goSupermodel
Whyville3m
Home
Moshi Monsters
Chapatiz
Webkinz
Handipoints
1m
50m
Twinity (36)
2m
Utherverse (32) 2m
Hello Kitty
HiPiHi (30)
GeoSimPhilly (31)
Amazing Worlds
Xivio
Vivaty
Whirled
Chobots
Frenzoo
Woogiworld
Jumpstart
40m
SportsBLOX
My Mini Life
ERepublic
5m
1m
SmallWorlds
Live or open beta
In development/private beta
Copyright KZero 2006-2009Permission required prior to republishing
Launched in
vLES
Onverse
iheartland
Lively
Virtual World
Registered
Accounts
Q1 2009
No data shown for worlds under 1m registered accounts. Includes estimates.
www.kzero.co.uk
2mNeopets
10Vox
Green
Spineworld
MinyanLand
ClubCooee
1m
2mWeblin
26m
WeeWorldTaatu
Muxlim
Rocketon
2009
2008
2007
2006
2005
Yoggurt
Ourworld
Faketown
Closed/closing
Age 20
Age 25 2009 2008 2007 2006 2005
2005
2006
2007
2008
Age 15
2009
Age 13
Age 102005 2006 2007 2008 2009
Dizzywood
Coke Studio
26m
21m
24m
Action Allstars
8m
6m124m
100m
13m
20m
1.5m
LEGO Universe
Digital Dollhouse
3mBuildabearville
2m
Planet Cazmo
Kiwi Heroes
1m
Club PonyPals
22m Club Penguin
Konstruction Zone
VMK
17m Barbie Girls15m
20m Poptropica
Webcarzz
4m
3mKaneva
Activeworlds
2m
17m
Ridemakerz
Audree’s World
Fusion Fall
Ecobuddies
Saddle Club
Freggers
Omnidate
Precious Girls Club
Twinners
Interzone
Black Mamba
Age 5
Age 30+Blue Mars 2150
Age 8
45m
17m
12m
13m
90m
19m12m
1.5m 1.5m
Medikidz
Chuggington
C3L3B
NuNu
Papermint
Roiworld
8m4m
Outspark
WilliNilli
Zoopri
Girl Ambition
SceneCaster
Cyber Town
19m
12m
Coaches Centre
1m
vMTV
NASA
Upper Deck U
ActionJetz
Galactik Football
Webosaurs
Monday, 23 February 2009
Virtualworld
Explosion
Saturday, 5 December 2009
AugmentedVirtuality
Museumart?
Youtube ATM
smallworlds.com
Saturday, 5 December 2009
Conversation via place...
15
CardCard
flook.it
location based messaging?
Gaming!
“serendipitous discovery engine?”
Saturday, 5 December 2009
Trends/predictions:Smartphones will achieve 80% penetration by 2015 (LTE emergence)
Embedded video, CSS transforms, GPS, HTML5
Smartphones will become the standard device for MAR
A tipping-point/craze for AR or locative messaging by 2013 (UGC)
Location will be a key “web 3.0” enabler
Indoor MAR will become popular means of venue/shopping/event enhancement within 3 years
Kids 8-14 spend >50% online time in virtual worlds (2013)
VR/VW (3D) will emerge as the new UI metaphor for some handsets
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Saturday, 5 December 2009
Paul Goldingwirele!wanders.com
Fo"ow:@pgolding
Saturday, 5 December 2009