Sitecore Experience Platform™ 9 series the strategy Pieter Brinkman Senior Director Technical Marketing
Sitecore Experience Platform™ 9 series the strategy
Pieter BrinkmanSenior Director Technical Marketing
#SUGCON2019India
@pieterbrink123
#SUGCON
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Areas of Focus
Solutions to solve the
problems of tomorrow
Innovation
Rock solid stability
and performance
Enhancements
Speed throughout the
project lifecycle
Time to Market
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Areas of Focus
InnovationEnhancements
Time to Market
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Areas of Focus
InnovationEnhancements
Time to Market
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Areas of Focus
InnovationEnhancements
Time to Market
Excitement
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Areas of Focus
InnovationEnhancements
Time to Market
EfficiencyExcitement
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Areas of Focus
Innovation Time to Market
Efficiency ComfortExcitement
Enhancements
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Innovation
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Harness your Experience Data with the power of Machine Learning
™
Sitecore Cortex
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Content
• One central location to manage content
• Integrate with third-party content sources
• Open to push content across all channels
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Analytics
• Analyze and measure your content effectiveness
• Test content and presentation across multiple segments
• Data compliance (GDPR)
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Content & analytics
Web
Mobile
Social
Advertising
Interactions
Conversions
Test results
Patterns
Segments
AnalyticsContent
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Content & analytics
Web
Mobile
Social
Advertising
Interactions
Conversions
Test results
Patterns
Segments
AnalyticsContent
Personalization
Marketing automation
Business intelligence
A/B testing
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Content & analytics
Web
Mobile
Social
Advertising
Interactions
Conversions
Test results
Patterns
Segments
AnalyticsContent
Suggested personalization
Predictive outcomes
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Data is key
• Machine Learning requires a lot of structured data.
• Without large amounts of data we don’t know if the patterns are real or just random noise.
• With Sitecore xDB you already have large amounts structured, first party, data already available.
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Cortex Engine
Use existing experience data in the xDB
Process and train models of data at scale with the Sitecore Cortex Data Processing Engine
Fully pluggable architecture
Extend the Data Processing Engine to process existing XDB customers data with specific ML processors
Scalable Data-Processing platform designed to integrate with the xDB and Machine Learning workers
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Cortex an Example
Me
ssag
e b
us
Sitecore Data Processing
Engine
Configured ML Workers
Microsoft Machine Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)
Event trigger
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Cortex an Example
Me
ssag
e b
us
Sitecore Data Processing
Engine
Configured ML Workers
Microsoft Machine Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)
Status Notification
Event trigger
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Cortex an Example
Cortex Engine
Me
ssag
e b
us
Sitecore Data Processing
Engine
Configured ML Workers
Microsoft Machine Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)results
Reportingdatabase
Other
xConnectservice
Storage
Status Notification
Event trigger
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Cortex an Example
Cortex Engine
Me
ssag
e b
us
Sitecore Data Processing
Engine
Configured ML Workers
Microsoft Machine Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)results
Reportingdatabase
Other
xConnectservice
Storage
Status Notification
Event trigger
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Cortex an Example
Cortex Engine
Me
ssag
e b
us
Sitecore Data Processing
Engine
Configured ML Workers
Microsoft Machine Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)results
Reportingdatabase
Other
xConnectservice
Storage
Status Notification
Event trigger
@pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Host
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Host
Host Improvements in 9.2• Upgraded to latest .NET Core
version• Architecture changes to support
future direction
Identity Improvements• Single Sign-out• Token invalidation• Persistent storage
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Host
Host Improvements• Upgraded to latest .NET Core
version• Architecture changes to support
future direction
Identity Improvements• Single Sign-out• Token invalidation• Persistent storage
Publishing Improvements• Publishing service on host
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Delivering individual experiences connected and disconnected to any platform with the full power of the Sitecore Experience Cloud
™
Sitecore Omni ™
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Omni™
Sitecore JSS
Build Sitecore applications
using modern JavaScript
libraries
Sitecore GraphQL
Modern query language to the
Sitecore API
Sitecore Services
Use standard services to
access Sitecore content directly
Universal Tracker
Capture interactions
online and offline on any device in
any state
Sitecore Experience Accelerator
JSON Data Modelling and
Layout Service to render webpages
in JSON
@pieterbrink123Sitecore Omni ™
Universal TrackerScalable tracking service based on Web API technology designed for full freedom of collecting events as they occur real-time on any device
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Universal Tracker
Universal Tracker
Sitecore Experience Database
Mobile App AR/VRVirtual
AssistantIoT Device WebsiteTracking service based on Web/REST API
technology
Track interactions as they’re occurring
Process interactions before they go into the Experience Database
Plugin architecture
.NET Core
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Universal Tracker
Universal Tracker
Collection Storing Processing
Mobile App
IoT Device
Website
xConnectservice
The Universal Tracker uses different stages in the whole process
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Universal Tracker Client SDK
Portable Class Library
Built into the Xamarin Mobile SDK
Register events
Interaction
Event types from xConnect
Additional events
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Innovation
Excitement
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Time To Market
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Release of Sitecore Install Assistant (SIA)
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
GUI for SIF + XP0
A wrapper around SIF
First release XP0 only
Quick start for non-technical users and developers
Release of Sitecore Install Assistant (SIA)
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Helix
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
More focus on the why and core principles of Helix
New set of examples and new UX designs
Alter and simpler VS project structure
Guidance for structuring for Commerce and xConnect
Helix
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Active personalization report
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Active personalization report
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Time To Market
Efficiency
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Enhancements
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Platform improvements
Customer Satisfaction
Platform Performance Improvement
Remove Legacy Debt
Address community
requests
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
xDB Data Purging
API to allow for maintenance and purging of data within xDB.
Meet regulatory criteria, such as GDPR.
Limit and reduce size of xDB.
Decrease rebuild time.
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Robot Detection
Updating detection to identify new, malicious bots.
Improved 30+ Personalization rules triggered on robot traffic
Improve analytics to filter out bot traffic.
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Yaml format for serialization
Yaml File format for serialization
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Search improvements
Brand new Sitecore Search role
Lucene is now Obsolete
Better control of field indexing in Azure Search
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Tracker improvements
Reduced number requests to XConnect
Session:end improvements
Server role assignments
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Enhancements
Comfort
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Areas of Focus
InnovationEnhancements
Time to Market
Efficiency ComfortExcitement
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@pieterbrink123
Sitecore Areas of Focus
InnovationEnhancements
Time to Market
Efficiency ComfortExcitement
Thank you
FOR DISCUSSION PURPOSES ONLY.
Sitecore Confidential and Proprietary. ©2019 Sitecore Corporation
A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property
of their respective owners.