Site Hub Lokesh Verma, Product Management Director.

Site Hub

Lokesh Verma, Product Management Director

Oracle Confidential 2

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor


Agenda

• Day 1• Business Issues, Site Hub Benefits and Target Industries• Functional Overview• Implementation / Integration Considerations• FAQ / Q & A • Demo• Case Study• Day 2• Review Case• What’s coming next • Partner Update• Important Resources


Pains and Use CasesSome examples …

Can your trucks deliver your merchandise to your stores without being fined?

Can you install new kitchen equipment in existing locations with the required power requirements?

Are you putting your customers at risk by not knowing from which farm suppliers you get your produce?


• Inconsistent Site Information• Site Information continuously Evolving• Bad Site Data Quality, difficult to keep

under control

Inaccurate Site selection and market & product placement

Problems in identifying new revenue opportunities, minimizing contractual and financial risk in Real Estate Management

High Inventory and Logistics costs due to inaccurate localization strategies

Cost and Project Over-runs Misdirected Service Delays in site/store buildings/openings Increased Data Quality and Integration

cost

As Companies Become Global……Managing sites becomes more difficult over time


What Our Prospects are Saying

• Site Information is ALWAYS in many disparate systems

• Existing Store Master(s) are TYPICALLY custom • Old• Inflexible

• “Integration and Flexibility” are larger issues than “Data Quality”

• Lots of spreadsheets and rekeying across departments

• Dates and Status MOST important (Construction, Leases, etc.)


The Oracle Site Hub EffectBusiness Benefits to the implementing Organizations

Consolidate/Federate Site information into one place Cleanse/Enrich Site data centrally Share Site data as a single point of truth as a service

• Consolidated Complete Accurate 360° view of all sites supporting key decisions and business processes

• Complete site lifecycle management from prospection, analysis, selection, administration, assets, logistics and facilities management

• Site data administration and integration costs reductions

• Increased agility and efficiency

• Better Customer Service

• Maintenance Costs Reduction


Target IndustriesOrganizations with many sites or locations

• Retail• Corporate Real Estate• Telecommunications• Public Sector• Post Offices• Financials – Retail Banking• Hospitality• Utility Companies• Travel & Transportation


Agenda



Oracle Master Data Management SolutionsThe most complete MDM solution in the market today

BudgetingBudgeting

Data Governance

Oracle Fusion Middleware

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM AppsOperational

SystemsAnalyticalSystems

Cus

tom

erC

usto

mer

Sup

plie

rS

uppl

ier

OracleProduct Hub

OracleProduct Hub

Fin

anci

alF

inan

cial

Oracle / Hyperion Data Relationship

Management

Oracle / Hyperion Data Relationship

ManagementOracle

Customer HubOracle

Customer Hub

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

Financial Consolidation

Financial Consolidation

Pro

duc

tP

rod

uct

Ana

lytic

alA

naly

tical

Application Integration Architecture

OracleSite HubOracle

Site Hub

Site

Site


Oracle Site Hub SolutionLeverageLeverage

CleanseCleanse

Sh

areS

hare

Co

nso

lid

ate

Co

nso

lid

ate

Master Site Data

Master Site Data

EAMEAM

EBSEBS

SCMSCM

ProjectProject

OtherOther

UsersUsers

PlanningPlanning

PropertyProperty

ProcurementProcurement

Custom AppsCustom Apps

BIBI

Share with Applications & Users Consolidate from Disparate Sources

Cleanse to Improve Accuracy

Leverage for Site Lifecycle Management Master Trusted Site Data


• Aggregate data in a centralized data model

• Manually / Bulk / Excel Load

• High Volume Batch & Real time Integration

Consolidate Govern

Integration with

• Google® Maps

• EBS Appls

• Data Profiling

• Maintain history & audit trail

• Security

•Sites

•Locations

•Trade Areas

•Clusters

•Hierarchies

•Classification

•Attributes

•Related Data Entities

Master Share

• As a single point of truth

• 360o view of Sites

• Web Services

• Business Events

Cleanse

• Geo-coding

• Structured Search

• Data Validation

• Normalize, and enrich master data

• DQM

Store Lifecycle

Management

Oracle Site Hub Solution


Site Hub: Business Process FlowsThe Authoritative Source for all Sites

*Utilize OWB/ODI

An

aly

tics

Site Hub

Master Site Records

Centralized Data Storage

Integration Services

Data Quality Management*

Store Lifecycle Management

Site Selection

Construction Management

Store Procurement

Lease Admin.

Facilities Management

Merchandising, Supply Chain, Channels

Merchandise Planning

Merchandise Operations

Warehouse Management Transportation CRM


What kinds of Information?Capturing site attributes of interest …

Store

Status (Prospective, Open, Close)

Dates: New Construction, Remodel, Lease

Format, Size, Age, …

Locale Country, Weather, …

Contacts Property Manager, Store Manager, …

Competitor Distance from, # Parking Spaces, Size, …

Hierarchies: Relationships

Clusters: Geographic Area

Trade Areas: Demographics & Psychographics

Documents

Drawings, Site Submittal Package, Stored in Hub and/or linked to a Document Repository, …

Addresses Ship to, Ship from, Bill to, Receiving, …

Suppliers Plant, Distribution Center, Grower, …


The Oracle Site Hub SolutionA competitive weapon for site driven business

• Unique Sites Hub Product• Architecture based on Open Standards • Predefined, state-of-the art and flexible

(over time) data model • Out-of-the-box configurable End User and

Data Steward GUI• Web services, integration with Google Maps• Full spectrum of site lifecycle management

functionalities: building & maintenance, leasing management, facilities management, Assets management

• Out of box integration with 3 Oracle applications (Enterprise Asset Management, Inventory & Property Management) & with Oracle Trading Community Architecture


Key Capabilities

Site Attachments & Associations

Site Search

Inventory, EAM, & Property Manager

Extensible Attributes

Integration to Google® Maps

Hierarchies & Clusters

Excel Import-ExportTrade Area Groups

Web ServicesSite Comparisons

TemplatesTCA Architecture


Site SearchUtilize a parametric search using site attributes

• Simple and Advanced Search• Easy search with site identification information

• User defined searches on site attributes – No need for custom UIs


Extensible Attributes Create & track unlimited number of site attributes


Google MapsUtilize Google Maps to visualize sites & site-related data


Site Hub: Leveraging Excel


Classify sites into Hierarchies & Clusters Provide relationship management between sites

• Build hierarchical structure for sites• Sites may exist in multiple hierarchies

• Group sites with one or more characteristics into clusters for driving business functions


Site Hub: Integration with Enterprise Asset Management


Site Hub: Integration with Property Manager


Assort sites into Trade Area GroupsAssociate related sites based on trading areas

Trade Area Group with up to five (5) Trade Areas in Admin Role


Site ComparisonsCompare sites side-by-side


Agenda



Site Hub Deployment Options

• Option #1 – Site Hub and EBS are in One Global Instance

• Option #2 – E-Business Suite as a Spoke to Site Hub• Option #3 – Site Hub only


External AppsExternal Apps

SiebelSiebel

LegacyLegacy

SAPSAP

MMIIDDDDLLEEWWAARREE

Site Hub Deployment OptionsOption #1 – Site Hub and EBS are in One Global Instance

OracleOracleE-Business SuiteE-Business Suite

with embeddedwith embeddedSite HubSite Hub

R12.1


PROs and CONsOption #1 – Site Hub and EBS are in One Global Instance • PROs

• Site Hub provides various integrations: • Integration with EAM, Property Manager and Inventory• Leverages Trading Community Architecture (CDH)

• Future Site Hub integration with EBS applications• Single source of truth for the global database

• CONs• Patches/Upgrades on EBS may impact Site Hub.• System must be sized accordingly to handle multiple work

processes (paths)



SiebelSiebel

LegacyLegacy

SAPSAPMMIIDDDDLLEEWWAARREE

Site Hub Deployment OptionsOption #2 – E-Business Suite as a Spoke to Site Hub

OracleOracleSite HubSite Hub

OracleOracleE-BusinessE-Business

SuiteSuite

R12.1

R11.x orR12.0 or

R12.1


PROs and CONsOption #2 – E-Business Suite as a Spoke to Site Hub PROs• No constraints on Site Hub setup coming from the EBS

implementation. • Maximum freedom to define the master as needed. • Allows implementing organizations to migrate to the single

instance model at their own pace, while still taking advantage of a single source of site and customer reality.

• Patches/Upgrades on Site Hub will not impact on eBS, and vice versa.

CONs• The Site Hub setup is a separate/additional implementation.• Additional integration development and maintenance is

required.



SiebelSiebel

LegacyLegacy

SAPSAP

MMIIDDDDLLEEWWAARREE

Site Hub Deployment OptionsOption #3 – Site Hub Only

OracleOracleSite HubSite Hub

R12.1


PROs and CONsOption #3 – Site Hub Only

PROs• “Pure” site data management solution, which can be the basis

for a new SOA compliant Enterprise Application Architecture• Allows implementing organizations to begin realizing the value of

E-Business Suite functionality, even before they have the E-Business Suite up and running

• Allows implementing organizations to plug in pieces of the E-Business Suite at their own pace, or keep legacy systems living on if migrating to the E-Business Suite is not an option

• Provides an easy migration path to single global instance vision

CONs• Spoke systems continue to live on• Continued costs (IT and personnel) associated with maintaining

disparate systems, with different technologies and platforms


Agenda



Frequently Asked Questions

• How does Site Hub integrate with rest of EBS?• What applications share/use the Site Data?• How does it integrate with other Hubs (CDH/PIM)?• Integration with 3rd party applications?• I use a non-Google application for geo-coding and

map viewing. How can I use it with Site Hub?• I have a custom address validation tool. How do I use

it in conjunction with Site Hub?• Can I integrate Site Hub with Stellant / AutoVue?


Agenda



Agenda



Case Study – Model • A Large National Postal Services company is going through

restructuring. The Govt. has decided to privatize the sector and this company needs to compete with the private vendors. Today, they provide mail delivery to private residents and by law, they are required to serve the complete private resident market. They also serve the mail delivery for corporate market, which may become optional in the future. They serve about 6 million homes in the country. In addition, they can deliver ‘junk’ or ‘advertisement’ mails to only those households who approve it. Mail is delivered via 277 distribution centers. Each distribution center typically handles about 50 routes. Each distribution center has about 15 to 20 mail delivery persons who handle 3 to 4 routes. A route typically covers one zip code, but can go across zip codes. A mail –man stops at about 200 mail stops (in a single route) and delivers mails to one or many mail boxes per mail stop. Today, the relation between mail box, mail stop, and route is the same for the whole week (or even months), but going forward, this co. would like the ability to define the routes differently based on the day of the week e.g. on Saturday, they would only like to serve fewer customer who pay a premium for it or they would like to serve the residential market only 3 days of the week. They also use a route optimization system that optimizes the routes every quarter. They would like to model the mail boxes/stops/routes in the system; they also want to model the residents in the system and create associations. These associations should change when a resident moves or goes on vacation.


Agenda


Oracle Confidential 40Oracle Confidential – Internal use only

Posten Norge: Value Chain

• Letter and Parcel goods flow must be integrated, industrialized and precise.

• Highly complex operation with daily collections at 35,000 locations and delivery to 1.9 million locations

• Specified deadlines must be reached regardless of volume.

Inboundlogistics

InwardSorting

Outbound transportationOutward sorting

Transportation Sequencing Distribution

SH plays here


Posten Pareto Project

• Scope• Complete register for Mailboxes,

Stops and Routes within Norway• Map around 6 million sites,

linking all mail recipients to them• Objectives

• Optimize routes and postal delivery logistics

• Reduce Postal Delivery Time/Costs

• Reduce administrative costs and comply with regulations

• Increasing efficiency and overall agility

• Reduce IT Costs• Control and Improve Data

Quality in a complex IT Environment


Posten Norge EntitiesMapping to Site Hub (and CDH)

Pareto Entity

CDH/SH Entity Comments

Route Hierarchy (SH) Collection of Stops.

Stop Site (SH) Collection of mail boxes. Stops are part of 1 or more routes.

Mailbox Site (SH) Use of Purpose to model its structure. Mail boxes, stops, and Routes have different sets of attributes

Address Location (CDH and SH) Associated to Post Offices, Stops, and Mailboxes.

Mail Recipient Party (CDH) Related to Address (and therefore to Postcode, District and Post Office) and to Mailbox.


Posten Norge Entities

Route

Mailbox

StopN ... M

N ... M

Room

1 ... N

RoomRoomBP

N ... M

Customer Hub (CDH)

Site Hub (SH)

AddressMail Recipient N … M

Party Site1 ... N


Posten Norge Entities Routes and Stops modeling with hierarchies

S1S1

S2S2

S3S3

S4S4

BreakpointBreakpoint

MBX 1MBX 1

MBX 2MBX 2Mail Recipient 2Mail Recipient 2

Mail Recipient 1Mail Recipient 1

Route Route #1#1

Mail Recipient 3Mail Recipient 3


The Deal

• Products: Customer Hub (CDH), Site Hub (SH)

• Deal value: 1,525K USDDeal closed: Feb 2009

• Competitors: Custom Built Solution based on .Net

• Why Oracle: • Trusted Provider and Advisor, and strong local

relationship with Posten • Strong sales account management • Strong support provided both by Site Hub

Development and by the EMEA MDM SC Team, plus local knowledge and resources from Oracle Consulting

• Product completeness, flexibility and fit to Posten Requirements

• Strong commitment from Development to partner with Posten on this project - SIP


Agenda



What’s coming Next

• Focus on Key Areas• Retail• Corporate Real Estate• Public Sector• Telco

• Site Hub V2• Partner Solution

• Site Optimization• Site Selection & Market Planning


Site Hub V212.1.2• Advanced Hierarchy Management with UDA support• Web 2.0 UI with drag and drop

http://www-apps.us.oracle.com:1100/~jijiao/MyHierarchy/MyHierarchyUI.html#• Comprehensive set of Web services• Bulk Import Interface• Support for user entered geo codes • Automatic Site Numbering

12.1.3 • Roles Based Security• Date Effectivity for attributes/hierarchy• Integrated Workplace Management – Enhanced integration with projects, EAM, and

Property Manager• Change Management / Workflow / Approvals• Integration with Document Management• DQM

48


Agenda



Partner Update

• Tango Management Consulting – • Based in US, formed by Bearing Point’s Real Estate Solution

team• Recommended by our Retail Sales Reps• Co-development Partnership• Preferred Implementation Partnership• May partner with them for Site Selection and Market

Planning Modules

• Johnston & Mclamb• Site Optimization Solution on top of Site Hub

http://analysis.johnstonmclamb.com/sitehub_training/#

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Agenda



Important Resources

• People• Product Management: Lokesh Verma• AGSS Solution Architect: Nitin Katare

• Site Hub Trainings – R12.1 Readiness Training• User Guide• Site Hub Home Page• Site Hub Professional Community Page• Site Hub Mail list –

[email protected]

52


Questions & Answers


Site Hub Lokesh Verma, Product Management Director.

Documents

oracle confidential

site hub benefits

bad site data quality

place cleanseenrich

site hub lokesh verma

aggregate data

sole discretion of oracle

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