Sistematic Creativiy and Open Innovation by Serious Play and Games - Margulis

By LEGO® SERIOUS PLAY® Method

!Sistematic Creativity

and Open Innovation by Serious

Play

Speaker_Lucio I. Margulis

Rome-April-2014

The Argentine Creativity& InnovationAn Argentine Pope?

!“100%

Creativity & Innovation”

Argentine CreativityVatican Innovation

The Barbecue of God

The Child Creativity

“All the children were born artists, the challenge will be to keep their creativity when they grow” Picasso

Creativity is useless

if it doesn’t generate

InnovationDoubt everything you know

Think outside the box

Break the rules

Be ready to change the way you think

Is the opportunity to see the

creativity like an atitude in front of the events we live every day in order to look for innovative solutions in a sistematic way

!!!

Consiste en pasar de ver la creatividad como una virtud de unos pocos a ver en ella una actitud ante los acontecimientos

que vivimos. Implica crear soluciones innovadoras de

manera sistemática.

Systematic Creativity

Google Founders They Change The Web World !

Playng Seriously with LEGO©

Serious Games !

Concept & Definition

“Any tool, technology, tecnique or toy/game that helps !to improve the way to play with the uncertain future !

In order to improve the innovation quality”.

• Michael Schrage, M.I.T. Researcher (Serious Play Book !Author)

Develops within the participant…

…the ability to solve

problems by combining

both brain hemispheres,

integrating the rational

with the emotional.

The LEGO® SERIOUS PLAY® Method

The LEGO® SERIOUS PLAY® method is a facilitated thinking, communication and problem solving technique for groups

Traditional brain-storming and problem solving meetings!

20 - 80

100%

100%

100%

100%

100%100%

100%

100 - 100

A LEGO® SERIOUS PLAY® Meeting

20 – 80 !

80% of the Ideas, come from 20% of

the People

100 - 100

• more participation • more insights • more ideas • more ownership • better decisions • more fun

Traditional VS LEGO® SERIOUS PLAY® meeting

The Lonely Guy

24

We have a problem with getting everyone ON BOARD our current

initiatives to change our leadership

style

In LEGO® SERIOUS PLAY® we build Abstract Concepts and Ideas (Love) in a

Real/Concrete Way We make LEGO models with a meaning

Free Time Thinking

Family ThinkingMoney Thinking

Leader

Technical Thinking

Leader Real Time Identity

The Imagination

“Is the unique skill of the human being that give us the opportunity to have a clear image in our minds about things

that untill now don´t exist in the real world”

The Power Of Our Imagination

“When the Dream´s Come True “

I never could

convince the Banks

to invest in

Disneyland because

Dreams

do not give

any Guarantee

Walt Disney

Descriptive Imagination

Rasmussen Consulting

The way that humans typically deal with confusing or !complex information. !

By adding structure to information we are effectively using descriptive !imagination to focus on repeating patterns and so see things in a new way.

Creative Imagination

Creative imagination allows us to see what isn’t there.

is about generating truly new possibilities from the combination, !recombination or transformation of things or concepts. !

the domain of the impossible.

Rasmussen Consulting

Can you Think outside

The Box

!Challenging imagination

!Deconstruction & Beyond,

Often using deconstruction and sarcasm, overturns all the rules and wipes the slate clean.

Encourages us to negate, defame, contradict and even destroy the sense of Progress

t might require throwing away and starting all over.

All the team alignead by the same goals

Aspirational Leader

Juego de los 3 Ladrillos

Este es un punto de vista de un conjunto de 3 ladrillos

Este es un punto de vista de un conjunto de 3 ladrillos

Este es otro punto de vista de los mismos ladrillos

Este es un punto de vista de un conjunto de 3 ladrillos

Entonces ¿cómo sería una vista alternativa? Entonces ¿cómo sería una vista alternativa?

Juego de los 3 Ladrillos

With 6 Bricks with 8 points each one you can build

102.981.500 Different Models

Strategic Plan in 1D Vs a Life in 3D

2 D Image 3D-Building

We are !

3D People

!Living

In a !

Business !

World in !

1D or 2 D

Strategic Plan in 1 D SP-3D

Learning music by reading theories is like making love by mail.

!Luciano Pavarotti

Learn by Doing

Play Vs WorkPlay is About Improving The Process Plan –Do, Plan –Do

Make a Mistake and Try Again, Learn and Improve All the Time Work is about Getting

Results

Introducción a LSP

The LEGO MINDSTORM Case Presented by Eric Von Hippel

Innovation Director of the M.I.T.

7 Engineers of the M.I.T.

They worked for

7 years

Create a Toy for Children

and Teenagers

Users Improve the Product

3 Weeks After the Market Launch

1.000 Hackers Improve the Software

The clients were the young guys from the Silicon Valey

and the Technology Companies

LEGO CHANGE THE BUSINESS STRATEGY

LEGO CREATE THE FIRST USERS COMMUNITY WITH THE LEGO AMBASADORS

AND THEY IMPROVE THE PRODUCT

!

“The reason for creating Microsoft

was we have a vision of a world

with one computer in every house and

every office

Bill Gates

We Have a Dream

Olympian Technology

de Marilyn King

How Simple People Doing Extraordinary Things

Rasmussen Consulting & Juego Serio™ y su Red Global de Partners

Lucio Margulis !Director of Juego Serio™ Consulting !1st Certified Facilitator and Trainer of New Facilitadtor´s in the LEGO© SERIOUS PLAY™ method in Latam Business

[email protected] www.juegoserio.com 4-782-9459 15-3-267-7617

Stelio Verzera [email protected] +39.342.1977.213 !Lean Innovation Coach http://about.me/stelioverzera !Jacopo Romei [email protected] !Cocoon Projects Srl Value Driven Innovation

Juego Serio™ is the Partner of Rasmussen Consulting for Latam Robert Rasmussen is one the creators of the LEGO© SERIOUS PLAY™ !Juego Serio™ posee representantes en: -Argentina -Brasil -Perú -Chile -Guatemala -Panamá -México -Colombia -Ecuador -España