A FEW KEY TIPS ONLINE PROMOTION
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A FEW KEY TIPSONLINE PROMOTION
BEFORE A TRADE SHOWPRACTICAL ONLINE PROMOTION
USP BABYTIPS
#1
EFFECTIVE ONLINE PROMOTION
WHAT DO I WANT TO BE KNOW FOR
▸ What makes you unique?
▸ What do your consumers or guests say about you?
▸ How do you make it work for you?
▸ Discover and embrace what they think and feel about your experience - they’re already talking about you online and via social
MAKE IT EASYTIPS
#2
EFFECTIVE ONLINE PROMOTION
EASY TO FIND, EASY TO DO & EASY TO SHARE
▸ Visual, video if possible
▸ Inspirational
▸ Be where your consumers expect to find you
▸ Inspire. Inform. Convert.
▸ Search & Social
▸ @handle and #hashtag
FIND YOUR STORYTIPS
#3
EFFECTIVE ONLINE PROMOTION
BE REMARKABLE
▸ Storytelling is the key
▸ Find your STORY
▸ Tell you STORY
▸ Enable guests/consumers to share your STORY
STAND OUT!
EFFECTIVE ONLINE PROMOTION
CONTENT EVERYWHERE ALL THE TIME
▸ YouTube gets more than 300 hours of video downloaded every minute
▸ There are more than 8 BILLION video view on Facebook daily
▸ There are more than 350 MILLION photos shared every day on WhatsApp
▸ Travellers are creating and sharing content of their own during their trip and publishing it via their social networks
▸ Not all content is great, but most content can be curated and amplified to become part of your marketing efforts
SUCCESSTIPS
#4
EFFECTIVE ONLINE PROMOTION
DECIDE, BEFORE THE TRADE SHOW WHAT YOU CONSIDER TO BE SUCCESS
▸ Be specific about what you need to get out of the Trade Show
▸ Set simple, measurable goals
▸ Consumers and Trade pay attention to different things
▸ Understand what you want them to think and feel about you and your story and ask them about it
ONLINE PLATFORMSTIPS
#5
EFFECTIVE ONLINE PROMOTION
PLATFORMS PEOPLE PLACES
▸ Consumers vs Trade
▸ Online and Social work as well as you work them
CHOOSE THE BEST WAY TO SHARE YOUR STORY, MAKE IT MEMORABLE & MAKE IT STAND OUT. SHARE IT CONSISTENTLY.
@william_price
SUMMARY
UNDERSTAND THE ENVIRONMENT THAT YOUR STORY NEEDS TO BE SHARED.
SUMMARY
TRADE SHOWS ARE BUSY AND CLUTTERED AND AT LARGE SCALE
▸ Inspire. Inform. Impact.
▸ Stand Out. Be Remarkable. Be Brave.
▸ Make it easy to find, do and share.
▸ Story telling. Story sharing.
STORIES CONNECT PEOPLE!
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