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1Copyright © 2007 - Teleprime Inc. all rights reserved

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About Business Information Technologies, Cbeyond and About Business Information Technologies, Cbeyond and Teleprime Teleprime

About VoIP About VoIP

About SIP About SIP

About SIP Trunking About SIP Trunking

Benefits of SIP Trunking Benefits of SIP Trunking

About SIP Connect. About SIP Connect.

Panel Discussion. Panel Discussion.

Q&A from the audience.Q&A from the audience.

Copyright © 2007 - Teleprime Inc. all rights reserved

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About Business Information Technologies…About Business Information Technologies…

• Formed in November 2000, Business Information Technologies, Formed in November 2000, Business Information Technologies, LLC. has been doing business in the Chicagoland area LLC. has been doing business in the Chicagoland area providing IT consulting, design, implementation and providing IT consulting, design, implementation and management. management.

• Network Services, Security ServicesNetwork Services, Security Services

Face Off: Hosted vs. Premise Based IP_PBX solution. Which is better for my company?Copyright © 2007 - Teleprime Inc. all rights reserved

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About Cbeyond..About Cbeyond..  

• Managed Services Provider with a 100% Cisco Powered VoIP networkManaged Services Provider with a 100% Cisco Powered VoIP network• Providing managed IP-based communications services to customers of Providing managed IP-based communications services to customers of

small businesses with 5 to 249 employees in eight large metropolitan small businesses with 5 to 249 employees in eight large metropolitan areas.(Atlanta, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, areas.(Atlanta, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, and San Diego.)and San Diego.)

• These services are provided through bundled packages of local and long These services are provided through bundled packages of local and long distance voice services and broadband Internet services, together with distance voice services and broadband Internet services, together with additional productivity-enhancing applications such as E-mail and VPN.additional productivity-enhancing applications such as E-mail and VPN.

• In 2006 Cbeyond added nationwide mobile services featuring In 2006 Cbeyond added nationwide mobile services featuring BlackBerry, Motorola Q and traditional flip-phones as options for their BlackBerry, Motorola Q and traditional flip-phones as options for their business customers. business customers.

• Cbeyond has worked with IP PBX system manufacturers to help pioneer Cbeyond has worked with IP PBX system manufacturers to help pioneer managed SIP trunking services to the SMB market and defined and managed SIP trunking services to the SMB market and defined and enhanced the SIPconnect interoperability standard. enhanced the SIPconnect interoperability standard. 

• Cbeyond’s leadership with the SIPconnect interface has helped lead the Cbeyond’s leadership with the SIPconnect interface has helped lead the SIP Trunking transformation within the SMB marketplace, as over 16 SIP Trunking transformation within the SMB marketplace, as over 16 manufacturers now design products to specifically operate in compliance manufacturers now design products to specifically operate in compliance with the SIPconnect interface specificartion.with the SIPconnect interface specificartion.

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About Teleprime..About Teleprime..

• In Business since 1992. Offices in IL, TX, GA, CA, NJ, India.In Business since 1992. Offices in IL, TX, GA, CA, NJ, India.

• Partners with Encore, Patton, Epygi, Cbeyond and othersPartners with Encore, Patton, Epygi, Cbeyond and others

• Telecom Expertise in Networks, Test Measurement, Legacy Telecom Expertise in Networks, Test Measurement, Legacy to IP to IP

Migration.Migration.

• Partners with IIT in providing training on VoIPPartners with IIT in providing training on VoIP

• Active Member, VPAC Council. Assisted in set up of VoIP Lab Active Member, VPAC Council. Assisted in set up of VoIP Lab at at

IIT by donating VoIP equipment. Provided Internship Projects to IIT by donating VoIP equipment. Provided Internship Projects to Students of VoIP on VoIP related equipment and services, to Students of VoIP on VoIP related equipment and services, to Evaluate, test and validate new products/services before Evaluate, test and validate new products/services before

bringing bringing to market.to market.

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  What is VoIP?What is VoIP?

Voice-over-IP (VoIP) routes phone calls over the Internet or Voice-over-IP (VoIP) routes phone calls over the Internet or through any IP-based network. VoIP calls can bypass the through any IP-based network. VoIP calls can bypass the traditional circuit-switched telephone network (PSTN), resulting traditional circuit-switched telephone network (PSTN), resulting in cost savings and efficiency.in cost savings and efficiency.

Copyright © 2007 - Teleprime Inc. all rights reserved

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About SIPAbout SIP

SIP stands for Session Initiation Protocol. SIP is an application layer SIP stands for Session Initiation Protocol. SIP is an application layer control (signaling) protocol for creating, modifying, and control (signaling) protocol for creating, modifying, and terminating sessions with one or more participants. It is widely terminating sessions with one or more participants. It is widely used as the signaling protocol for VoIP calling and is widely used as the signaling protocol for VoIP calling and is widely thought of as thought of as thethe standard for standard for VoIP calling. calling.

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What is a SIP trunk?What is a SIP trunk?

A SIP trunk is a service offered by an ITSP (Internet Telephony A SIP trunk is a service offered by an ITSP (Internet Telephony Service Provider) that connects a company's PBX to the Service Provider) that connects a company's PBX to the ordinary telephone system (PSTN) via Internet using the SIP ordinary telephone system (PSTN) via Internet using the SIP VoIP standard. The name "Trunk" comes from the telecom VoIP standard. The name "Trunk" comes from the telecom world, where the PBX was originally physically connected to the world, where the PBX was originally physically connected to the PSTN network.PSTN network.

Source: wikipediaSource: wikipedia

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Benefits of SIP trunkBenefits of SIP trunk

• Reduces or eliminates the costs associated with the purchase, deployment Reduces or eliminates the costs associated with the purchase, deployment and support of hardware media gateways.and support of hardware media gateways.

• Reduces the recurring costs of separate PSTN and data circuits Reduces the recurring costs of separate PSTN and data circuits (some dedicated to voice, some to data). (some dedicated to voice, some to data). • Eliminates the over-subscription of voice channels based on Eliminates the over-subscription of voice channels based on business requirements. business requirements. • Supports multiple forms of communication including video and Supports multiple forms of communication including video and instant messaging allowing for greater levels of user presence. instant messaging allowing for greater levels of user presence. • Utilizes DID’s (Direct Inward Dials) that allows each employee to Utilizes DID’s (Direct Inward Dials) that allows each employee to have their own phone line. This gives the SMB the personalization and have their own phone line. This gives the SMB the personalization and

flexibility of customized call control and dial plans that the larger flexibility of customized call control and dial plans that the larger enterprises could afford. enterprises could afford.

• Improves the call quality of voice based IP communications Improves the call quality of voice based IP communications because each SIP Trunk is a dedicated “channel.” because each SIP Trunk is a dedicated “channel.” • Allows for the selection of a single SIP Trunk which increases the Allows for the selection of a single SIP Trunk which increases the flexibility and ease of adding, subtracting, or changing a line.flexibility and ease of adding, subtracting, or changing a line.

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10Copyright © 2007 - Teleprime Inc. all rights reserved

What is SIP Connect?What is SIP Connect?

SIPconnect is an industry-wide, standards-based approach SIPconnect is an industry-wide, standards-based approach to to

direct IP peering between SIP-enabled IP PBXs and VoIP direct IP peering between SIP-enabled IP PBXs and VoIP service provider networks. service provider networks.

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Benefits of SIP Connect:

For the end users in the small business:For the end users in the small business:

• Dynamic, scalable features that can be added or removed for free and provides both end-user level and account-level customization.• For businesses who already own an IP PBX - they are Carrier independent, and can increase the ROI faster with a competitive choice among Best-in-class service providers

For the VARs and Interconnects: For the VARs and Interconnects:

•SIPconnect-compliant service provider will handle the complexity associated with connecting the SIP Trunk to the legacy TDM world. • VAR's can now devote resources not to troubleshooting / testing but instead focus on other revenue generating activities.   

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Benefits of SIP Connect:Benefits of SIP Connect:  For the Equipment and Software Vendors (Application Servers, IP PBX Vendors, SIP Proxies): For the Equipment and Software Vendors (Application Servers, IP PBX Vendors, SIP Proxies):

•SIPconnect greatly reduces the time and resources required to verify interoperability in the network.  •*New in September 2007 - SIPconnect Compliant label branding helps manufacturers establish their products as hassle-free solutions that work on a proven platform

The SIP Trunking Service Provider:The SIP Trunking Service Provider:

•Realize higher revenue streams much more quickly. Network services are rolled out more rapidly, greatly reducing the time to revenue for new services and features.  •*An industry interface standard for SIP Trunking means greatly reduced time and staff required to complete interoperability testing (Much like PRI was years ago - now everyone knows how to comply)

Source: Source: www.sipforum.org

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SIPconnect Reference Architecture

Copyright © SIP Forum 2006

Flexible Deployment: Equipment Manufacturers may choose to combine certain elements and still be compliant with the recommendation’s rules that govern those elements.

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BeyondVoice with SIPconnect Network Layout

Cbeyond’s approach – a managed broadband connection: Maintain and route calls from a Router at the Customer Premise to our our

local trunking gateway No calls travel on the internet Any compliant combination of CPE elements (Proxy server/ PBX/Firewall)

may be used with BeyondVoice Non-compliant IP systems will work with a BeyondVoice package using

traditional TDM interfaces (i.e. PRI, analog loop start, etc) IP PBX peers to our network SIP server

With SIPconnect, an analog “on-ramp” for analog data devices is offered, since 1) not every IP PBX provides this and 2) Fax over SIP trunks is not a business-grade ready solution yet.