SIP trunking: Weapon of mass communication

SIP trunking and the mobilization of everything

Expanding WebRTC connectivity

The extreme interoperability of SIP

Linking UC and developing technologies

SIP trunking: Weapon of mass connection for the uber connected future

Sean Hsiehwww.flowroute.

com@envisean

@flowroute

2

What is SIP trunking

Facilitating uber connectivity

SIP trunking as an IT tool

The extreme interoperability of SIP

1 3

What is SIP?

Session Initiation ProtocolAn industry standard signaling protocol that initiates interactive communications over an

internet connection.

It’s a way to connect everything.

Carries most media types.

Speaks a language

endpoints can easily

understand.

Enables connections

between disparate

technologies.

What does SIP do?

The act of carrying audio calls out of a private exchange to the PSTN.

Traditionally accomplished with fixed channel TDM gateways/trunks:

IP PBX

MULTIPLE GATEWAYS

($$$$)

PSTN

What is trunking?

PRI/T1(blocks of 23

channels)

E1Inflexible

(blocks of up to 30 channels)

Not easily scaleable

What is SIP trunking?

The act of carrying audio calls out of a private exchange to the PSTN over an IP connection.

Removes infrastructure

Opens access

Significant savings in transmission costs

How does SIP trunking facilitate uber connectivity?

High availability with automated failover

Set up and activate in minutes

Rapid expansion of capacity

PSTN

SIP trunking as an IT tool - Take control

Expand features

et on demand.

Easily switch providers and configurations.

Manage ofice moves/deployments more eficiently.

Adapt to fraud

threats using

customizable

restrictions.

Save money for investment in

new infrastructure.

Manage unplanned trafic bursts

+DID

+DID

+DID

CNAM

E911

FORWARD

2

UC’s responsive connection to the world

Connecting future additions

1

The bridge to Unified Communications

Industry InsightAdding new SIP-based features, such as presence or Unified Communications, is a major reason enterprises are implementing SIP trunking.** http://www.sonus.net/resources/press-releases/comprehensive-study-sip-trunking-reflects-emerging-enterprise-adoption#sthash.h6rMNPEJ.dpuf

SIP trunkingUC’s responsive connection to the

worldSIP trunking provides signaling tools that support UC’s wide variety of rich-media connections.*

*http://www.channelpartnersonline.com/reports/2014/02/sip-trunking-unified.aspx

Connecting future additions.

Simplified system architecture.

Connects entire

systems to the PSTN.

SIP trunking edge devices enable full

range ofSIP-based RTC.

Pro Tip:Maximize interoperability with RFC standard SIP trunking. (Flowroute adheres to RFC 3261 to ensure the broadest range of interop.)

PSTN

2

The unavoidable migration to workforce mobility

Enabling

workforce

mobility

1

How SIP trunking facilitates the mobilization of everything

The mobility movement

of Americans spend at least some time

working outside of the ofice each week

50%

of workers will be working remotely by 2020, according to London Business School’s Global

Leadership Summit

Pro Tip:Flowroute delivers media directly to the destination peering networks. This translates to lower PDD, reduced jitterand the ability to connect from anywhere without sacrificing quality.

Dramatically cut voice

transmission costs

Enabling mobility

Mobile voice is data

- voice connection

not required

SIP trunking extends voice

over data connections

Access account from anywhere

Trending Concern: BYOD, who pays?SIP trunking solves the issue by delivering work calls over a soft phone configured to the organization’s account.

2

What is WebRTC?

WebRTC applications for business

SIP trunking and WebRTC

Expanding WebRTC connectivity

1 3

What is WebRTC?

Real-time voice and video communications connected natively through an Internet browser.

WebRTC capable browsers composed

¼ of the browser market in 11/2013

WebRTC phones hit market in 2014

4 billion WebRTC

endpoints globally by

2016

2013

2014

2016

WebRTC applications for business

Connect easily

Agents can work from anywhere with a

headset and a WebRTC compatible device with

Internet access.

Click to callConnect potential

customers to a live sales rep with one

click.

Customer service

Route calls around IVRs based on

where click came from.

Simplify collaboration

Browser-based Internal communications

with no setup.

Call

Call

Industry InsightNemertes Research Group says WebRTC won’t replace VoIP connections, but augment them to simplify customer engagement.

<profile name="internal"><settings>

<param name="ws-binding"

</settings></profile>

value=":5066"/>

Extend connection capabilities

SIP trunking connects WebRTC to the global PSTN

Easy configuration/integration

SIP trunking and WebRTC

Provider with experienceFlowroute was trusted by to power their demo that launched their WebRTC module.

PiBX is a mobile calling system concept we built to set up a five line phone system using WebRTC, a SIP

trunking connection, and$35 of hardware.

PiBX Demo

2

On demand capacity

Support

engineers

you can talk to

Control

What to expect from your SIP trunking provider.

1 3

High quality through

simplification

4

Forget channel planning

Only pay for what you use

The capacity you need

Service support included

An accessible support team

•Phone support

•Email support

•Response times

Knowledge of the system beyond the service

Responsive account control

Intuitive interface

Instant feature activation

Customizabletoll-fraud

protections

Routing control

A clear phone connection

Audio quality

- simplified audio path

Redundancy

Standards adherence

FLOWROUTE

Download 11 tips from an industry expert.

In addition to key questions and criteria, you’ll learn:

•The importance of being in control.•Whether you can keep existing equipment.

•Why price isn't the most important consideration.

•What reliability really means.

How do you choosea SIP trunking provider that can

deliver?

http://go.flowroute.com/choosing-a-provider-ebook