- 1. A SUMMER PROJECT REPORT ON FEASIBILITY ANALYSIS OFSTUDENTS
ENROLLMENT AT THE SCHOLARS HUBLOCATEDIN AND AROUNDKOLKATAthrough
marketing strategies FOR:- NEW AGE KNOWLEDGE SOLUTIONS LTD (NAKS)
SUBMITTED BY: - SUMIT KUMAR SINGH PGDM/12-14/57
SUBMITTEDFORPARTIALFULFILLMENT OF THE REQUIREMENT OF PGDM UNDER THE
GUIDANCE OF CORPORATE GUIDE:- MR. SHANKAR PRASADBANERJEE NEW AGE
KNOWLEDGE SOLUTION LTD. KOLKATA FACULTY GUIDE:- PROF. rajkamal
verma ASIAN SCHOOL OFBUSINESS MANAGEMENT BHUBANESWAR
2. CERTIFICATE FROM ORGANIZATION This is to certify that the
project entitled, Feasibility analysis of students enrolment at The
scholars Hub located in and around Kolkata (W.B) through marketing
strategies. Is a bonafied record of interim report carried out By
SUMIT KUMAR SINGH at ASIAN SCHOOL OF BUSINESS
MANAGEMENT,BHUBANESWAR bearing roll no-PGDM/12-14/57 of batch
2012-2014 has successfully completed his summer internships project
for a period of 8 weeks from 25th April to 18th June 2013.For the
partial fulfillment of post graduate program of business management
2012-2014. He has worked sincerely in this duration and has
completed the project successfully. We wish him all the best for
his career. 3. CERTIFICATE FROM FACULTY Certified that the Project
Report with the title Feasibility analysis of students enrolment at
The Scholars Hub located in and around Kolkata(W.B), undertaken by
Sumit Kumar Singh was conducted under my guidance and supervision.
He designed the research, collected the data, analysed the result,
Interpreted the findings and observations and prepared the report.
(RAJ KAMAL VERMA) Assistant Professor, Asian School of Business
Management Faculty Guide 4. DECLARATION I hereby declare that the
project report with the title Feasibility analysis of students
enrolment at The Scholars Hub located in and around Kolkata (W.B)
through marketing strategies, being submitted to Asian School of
Business Management in partial fulfillment of the requirements for
award of Post Graduate Diploma in Management, is an original piece
of research work carried out by me. I have designed the research,
collected the data, analysed the result, interpreted the findings
and observations and prepared the report. I further declare that
this report has not been published/awarded elsewhere, nor has it
been submitted in full or part for any other degree or diploma.
Date: (Sumit Kumar Singh) 5. ACKNOWLEDGEMENT I take this
opportunity to thank all those people for their unstinted support.
My project work, which is a step of mine towards the
professionalism, has been successfully accomplished only because of
my timely support of supporters. I wish to express my sincere
gratitude to the entire team at New Age Knowledge Solution Ltd. and
Asian School of Business Management who has helped me in every
possible way to make this summer training project a roaring
success. I also acknowledge the support and guidance of Mr. Raj
Kumar Singh (Zonal head manager), Mr.R.P. Sharma (Regional Head)
our Mentor, Mr. Shankar Prasad Banerjee (Regional Marketing, HR);
at NAKS for the confidence they have in us. We must express our
appreciation to Mr. Shankar Prasad Banerjee for continually
challenging us to improve and refine and extend our thinking. At
the outset I owe my sincere and whole hearted thanks to Mr. RAJ
KAMAL VERMA (Faculty Guide) for constantly guiding me without whom
this project could not have been possible and tacking Varity of
hurdles with implicit patience throughout my research project and
whose deep involvement and interest in project infused in me great
inspiration and confidence in taking up this study in right
direction. Without these extended supports and co-operation, the
project wouldnt have been the same. 6. TABLE OF CONTENT EXECUTIVE
SUMMARY OVERVIEW OF THE INDUSTRY Industry section Indian education
sector..an interesting class. Market structure and size..
Technology in education. Present situation: Why the sector is
lagging What could spur up the sector. Indian scenario INTRODUCTION
TO THE ORGANIZATION REVIEW OF LITERATURE JOB ASSIGNED/TITLE
RESEARCH METHODOLOGY Problem & Research objective. Research
plan.... Method for Data Collection.. Research Instruments Sampling
Plans Contact Methods. Schools of city Data Analysis & finding
Porters five force model.. 7. Conclusion Recommendation. LIMITATION
BIBLIOGRAPHY ANNEXURE -I QUESTIONNAIRE. ANNEXURE-II COMPANY
PROFILE.. 8. EXECUTIVE SUMMARY 9. The project feasibility analysis
of students enrolment at The Scholars Hub located in and around
Kolkata (W.B), has been carried out for THE NAKS. Educations
purpose is to replace an empty mind with an open one Malcolm S
Forbes. Education-one sector the outlook towards which is changing
in our country; from being considered an expense it is now seen as
an investment for future. With childrens education a key priority
in every household today, we believe any call on a thematic
investment opportunity in this sector will yield long-term
benefits. India is one of the largest markets in the world for
formal school education with an addressable population of about
400-450mn and an annual spend of about $35bn. The rising middle
class income levels will act as a catalyst in increasing the
accessibility and quality of education. Over 350mn Indian
populations will have an average annual income of over US $ 5,000
by 2020 compared to 12mn in 2004. The methodologies of education
have also changed for the better, with new initiatives undertaken
by many players in the segment. The Scholars Hub based coaching
program for VIII to XII for ICSE/CBSE/state Board is an initiative
taken by NAKS. In todays cut throat competitive world success in X,
XII etc, essentially depends on three factors i.e. I. Experienced
subject expert for guidance II. Strategic Study Planning for time
management III. Consistent Hard Work for effective knowledge
creation My project Feasibility analysis of students enrollment at
The Scholars Hub located in and around Kolkata (W.B), which mainly
focus on holistic survey of schools, conducting seminars to
motivate student to take admission in TSH tuition center. 10.
OVERVIEW OF THE INDUSTRY 11. Industry section in vision The
evolution of education in India : The history and structure of
education system in India has not been stable. With India having a
history of in vision, during the feudal period, the system of
imparting education also kept changing. India educational system
has molded itself on the pattern of British education system.post
Independence, all governments greatly emphasized the importance of
spreading , education to all corners of the country. The central
and state governments in accordance with constitutional directives
have tried their best to implement them. Keeping all these
developments in mind, we can safely assume that, although Indian
education system has noticeable blemishes, things have tried to
prepare a well defined curriculum, which enable Indian students
maintain their position in the top quartile on international stage.
Currently, with hundreds of universities and thousands of colleges
affiliated to them, India has positioned itself comfortably as a
country that provides quality education to its people in specific
and to the world in general. IES: THE LARGEST IES is by far the
largest capitalized space in India with government spend of $30
bn(2006;at~ 3.7%of GDP, its in line with the global average). For
the 11th 5-year plan, the center has allocated a 6x higher spend on
education. Importantly, the extent of the spends have created one
of the largest education networks globally of ~1m schools and
18,000 higher education institutes (HEIs) in India, home to the
largest population within the age group 0-24 years. Market
structure and size India is one of largest markets for education in
the world in terms of number of students. Currently, there are over
1MM schools in India providing education to over 200mm students.
The number of teachers in India currently stands at 5.8 MM (Source:
Everonn RHP). 12. (A) School Types of institution Number (MM) Govt.
Local body Private (Aided ) Private (Unaided) Primary 0.8 43.3 46.9
2.6 7.2 Upper primary 0.3 43.0 29.2 6.4 21.4 Sec./Sr.Sec 0.2 33.1
7.9 29.4 29.6 (B) HIGHER EDUCATION INSTITUTES AND OTHERS Type of
institution Number Institutions running Diploma and Certificate
course Polytechnics 1,171 Teacher training institutions 1,465 Tech,
Indus, Arts & Crafts 5,114 Total (I) 7,750 (II) Universities
and Colleges 543 13. Colleges 16,009 Total (II) 16,552 (C) Higher
education institutes and others Type of institutions Number (MM)
Primary 2.2 Upper Primary 1.6 High schools 1.1 Hr./Sr. Secondary
1.0 Total 5.9 Technology in Education E learning and online
tutoring Indias education policy has largely missed out on taking
advantage of technological revolution in education. The general
notion is that e-learning is expensive and entails huge investments
as it is inconvenient to use. But the reality is that E-learning is
not expensive and its biggest advantage is that a student can opt
for employment while still pursuing his studies. Thus, as far as
India is concerned, online education is the need of the hour, but
at the same time, this is heavily dependent on reliable and high
speed internet coverage. Also, it is essential that different parts
of the country be connected with broadband internet. Current
players include Educom (through math guru, learning hour and
learning.com), Extra marks and Tutor Vista. Present situation: why
the sector is lagging? Highly regulated sector 14. Indian education
sector is regulated by two agencies namely the university grant
commission (UGC) through the UGC act and All India Council for
Technical Education (AICTE) through the AICTE Act. The UGC controls
the establishment of private universities in the country while the
AICTE has the sole authority to plan and maintain technical
education institution is a lengthy and cumbersome process and the
regulation and fees fixation are also highly ambiguous. Where it
should have been acting as an enabler. Also, the AICTE acts as a
controller. Secondly, since the sector is controlled by the
government, it is marred by the poor government and high
absenteeism of teachers in rural as well as urban areas. Teachers
are paid full wages and all the perquisites and their salaries are
higher than that of teachers in unaided schools leading to poor
quality of schooling. Another reason of slow pace of growth in the
sector can be attributed to delay in allowing FDI in education.
Every year the outflow of funds on higher education from Indian to
foreign countries amount to US$4bn and if foreign universities are
allowed to operate here, then this amount can be solved. However,
the government is gradually allowing more private institutions
after having relied, for decades, on publicly funded institutions
and the IITs and IIMs, for higher education. This was mainly
because of lack of ability of the government to add capacity in the
publicly funded institutions. Also, there is an effort on the part
of the government to block the entry of foreign universities into
India. The case of CFA institute (formerly AIMR) is a classic
example of bureaucracy in education in India. It is, however
interesting to note that countries like Singapore, Dubai and China
have allowed foreign universities to set up operations in their
countries so that students can have easy access to degrees from
well recognized universities. However, in India, there is a
statutory requirement of partnership with Indian institutions,
which restricts the autonomy of the foreign institutions. The worst
affected due to these are the economically weaker students, who
cannot afford to go abroad and acquire foreign degrees. What could
spur up the sector? De-regulations FDI in Education including,
higher education, is allowed under the automatic route, without any
sect oral cap, since 2000. We believe that if FDI is allowed to
operate freely in India then it will competitive. This competition
would force the local institutions to change their curricula and
respond to the immediate needs of the students. And by this, the
degrees offered by these 15. institutions will become
internationally comparable and acceptable. Further, the FDI in
education would create new institutions and infrastructure and
generate employment. E-Learning/online tutoring United States is
the leader in e-education. Private companies like Kaplan, BPP and
Apollo group also have their e-learning ventures. Kaplan is a
subsidiary of Washington post. BPP professional education has tired
up with British universities so that student enrolled into their
professional course can earn degrees from the Boston Post Graduate
University. University of Phoenix is the first university to offer
a full time on-line degree and is owned by the Apollo Group. Indias
education policy has largely missed out on taking advantage of
technological revolution in education. On the positive side,
on-line tutoring is catching up in India. Tutor Vista, a company
set up in Bangalore provides Indian teachers in English,
Mathematics, Physics, Chemistry and Biology for 3rd to 12th
standard student in UK and the US charging less than half the local
rate there. The success of math guru, extra marks, learning hour
will ensure that in the coming years e-learning and online tutor
will change the mode of teaching in India. We believe that focus on
education is only going to intensity, opening huge opportunities
for companies that operate in the space. The Indian education
sector is at the crossroads. This report analyses prospects of two
key players in the sector; local coaching centers and private
tutor. Indian Scenario..
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Investment in the education sector would be required for Indias
impressive figures of economic growth to continue. This is one
sector the outlook towards which is changing, from being considered
an expense it is now taken as an investment for future. There are
about 20 million persons entering the work force each year, it is
therefore essential to create the environment that will encourage
the individuals to take up self employment. While loans, fiscal
incentives and appropriate policies are necessary; we believe the
education sector will play a major role. Of all the children who
enroll in schools, over 50% drop out by class VII and 70% by class
X. most of them, as also many who complete schooling, then join the
unofficial workforce, doing odd jobs on farms, homes or in the
millions of small business that abound in both the city and
village. In a short period, they pick up rudimentary work skills,
learning on the job, and life skills that enable them pick up
rudimentary work skills, learning on the job, and life skills that
enable them to cope with an adverse environment. The few-or even
many-year of traditional school education contribute little to
prepare them for such work or for the environment. We are of the
opinion that vocational education will b vary important going ahead
as many traditional occupations face extinction due to industrial
production and change in life styles. A 16. host of new technology
product are entering the markets and into the lives of people.
These offer immense opportunities for self-employment, which calls
for vocational training. Vocational training has not been very
successful in the past. Vacationalisation of secondary education,
introduced in 1988 at the +2 stage, did well initially but later
lost stream. At the university level, career oriented course were
introduced in 1994 but have never been popular. Different
ministries have initiated numerous other schemes, but none seem to
have really been successful. The major problems are insufficient
practical training, irrelevant course and inadequate training of
faculty. Overall, the lack of involvement of practitioners and lack
of market responsiveness seems to be the problem. Fewer schemes,
far greater involvement of industry, responsiveness to market needs
and a well- structured programmer of faculty training should be the
areas to focus on. In order to promote self-employment, the course
must include training in entrepreneurship and low cost loans must
be made available to all who pass such courses. Courses must begin
at the school level and must be made available to school dropouts
too. We believe a massive programmer is urgently needed,
implemented as a public-private- partnership (PPP) and focusing on
the disadvantaged, especially in pooper areas (like the so called
naxal affected districts). Such an effort can increase
productivity, create jobs, and provide substantial benefits to
individuals and society. Central Gross Budgetary Support for
Education Sector.. The 11th Five Year Plan is in fact a National
Education Plan. The 11th Plan attempts to bring about a massive
transformation in the area of education through many new
initiatives. Observing that education is the most favored sector.
Prime Minister Manmohan Singh started that the outlay on education
would be up from 7.68% of the Central Gross Budgetary Support in
the Xth Plan to Over 19% In The XIth Plan. The XIth five year plan
would focus on education, particularly vocational and science
education, with a five-fold increase in its share compared to the
Tenth Plan, demonstrate the criticality of this sector in ensuring
sustained inclusive growth in the future. The Planning Commission
has decided to treble the budget allocation for higher and
technical education in the country for the XI th Five-Year Plan
(2007-2012). The commission has put agriculture, education and
health among the most important sectors this Five-Year Plan and
plans to spend a substantial amount on the same. 17. INTRODUCTION
TO THE ORGANIZATION 18. We introduce ourselves as an educationally
focused organization that intends to raise the bar on standards of
quality in education across the Nation by our sincere performance
and dedicated efforts towards dynamic growth. We herewith present
our noble venture: The Scholars Hub- a well researched tuition
concept to benchmark After School Learning. As the children move
ahead on their career path the quintessential search for a quality
after school program begins. We, in The Scholars Hub, will usher
children in a better prospect for a brighter future and would also
help them to invent and establish their innate talents besides
building a sound academic base to excel in exams. The Scholars Hub
Is the ultimate learning environment, conceptualized as the
neighborhood tuition center by an excellent pool of talented and
passionate academicians and professionals. The Scholars Hub
facilitates a child to unlock ones long-pent potentials, thus
enabling one to master required academic skills through overall
mental nourishment. At The Scholars hub, our tutees are duly
inculcated with the much needed inspiration, motivation and
competitive spirit enabling them to compete, aspire and emerge as
the brightest. We believe that everyone learns as long as they are
taught the way they understand! At The Scholars hub, we guide the
way your child learns. 19. SWOT ANALYSIS STRENGTH: Innovativeness:
Innovation being the corporate mantra the company is committed to
the concept of Shared growth, Shared onus, Shared success. Our
Learning Programs: Students are assessed scientifically to
determine their skill level at the time of their enrollment and the
care is imparted accordingly. We provide an inclusive
infrastructure to impart a vibrant and competitive environment with
a soothing ambience, which is conducive to generate the required
concentration and attention among the tutees. Indigenous study
material: Our study materials are conceptualized & developed
with relevant subject contents in outstanding format .Enough
attention has been put-in to orient each chapter of the syllabi
scientifically in multiple modules for the tutees convenient
learning and easy understanding. WEAKNESS: Lack of information
about the product: most of the products of the NAKS are not known
by the people, this is because of lack of information about the
product. Focusing mainly on the urban sector: NAKS mainly focus on
the ICSE/CBSE schools, where the competition is very tuft and are
not concentrating on the state boards. Late entrant in the market:
NAKS entered the educational market in 2008. OPPORTUNITIES: A large
part of cities are uncovered: A large part of the cities are
uncovered by NAKS where they do not have any branches. With rising
number of schools the company has greater opportunities. There is a
good opportunities to increase the marketers base: when we compare
the ratio of marketers with local tuition centers then we will find
that there is a large gap between them , so there is an
opportunities to increase the marketers base by breaking the
marketing executive of the local teachers. THREATS: 20. The local
teachers: The local teachers is the greatest threat to NAKS in the
area of education sector, because it is one of the oldest tradition
in the country. And has captured a larger part of the market.
Threat with some other coaching centers: - There are some coaching
centers which are providing these services. And slowly taking away
a good market share. REVIEW OF LITERATURE 21. REVIEW OF LITERATURE
gives a practical exposure and helps in acquitting the on road
skills. It is the work we have done during our two months stay in
the corporate field as an SIP candidate. It was indeed an honor and
privilege for us to work in the corporate field and its my
heartiest thanks to THE NAKS for providing me an opportunity to
learn some vital experience of real life. New Age Knowledge
Solutions Ltd. (NAKS) founded by Mr. Arun K Khetan (MD, CEO) on 8th
July 2008, is a new generation organization primarily aimed to
offer solutions across multiple levels in EDUCATION. The foundation
of NAKS is an excellent blend of a pool of talented professionals
from the field of child education, education research and experts
with an infinite wealth of experience in corporate and strategic
management. Enable with rich leadership the company is born with
the vision of setting new benchmarks in the field of education by
optimizing quality in all deliverables through INNOVATION.
Innovation being the corporate mantra the company is committed to
the concept of Shared growth, Shared onus, Shared success. The
company introduce themselves as an educationally focused
organization that intends to raise the bar on standards of quality
in education across the nation by their sincere performance and
dedicated efforts towards dynamic growth. Before a management
decides to implement a computer based system they should know the
goals which will be met by the system. These goals should primarily
be quantitatively goals so that when the system is implemented it
is possible to compare quantitative the achievements with the
original goals set. Analysts should be able to estimate what
hardware and human resource will be needed to implement a system to
meet the goals. Analyst must examine alternative methods to
implement the system and their resource needs. A cost-benefit
analysis should be carried out for each alternative and give to the
management. This analysis will be essential for a management. To
decide which solution they would like implement. Feasibility of
meeting goals with available technology and human resource and
cost-benefit are important parameters for informed management
decision- making. 22. At the first we were told about our roles and
we were given information regarding our products and services. We
were also dictated on how to undertaken our tasks and how to deal
with different kinds of customers. Thereafter we were assigned our
territories where we had to perform our roles. The target areas
were schools and tuitions center to date collection and agreed to
admission in Scholars hub center. A second week onwards our real
job started. We visited many schools to conduct for NMTSE and data
collection. Thereafter we started to get an appointment in the but
we found it a bit difficult to get an appointment. Here we
described about the products, services being offered by our
company. We did not get cent percent response still we were happy
when we were agreed some school to conduct for NMTSE. We gathered
information about 10 15 schools in Dankuni (Kolkata), Kolkata
through local people and school student and through telephonic
conversation we arranged for personal meeting to give some
information about The Scholars Hub. It was also noticed that many
of the schools were interested to conduct demo class of Scholars
hub. In this ways our span of two months in NASK but it flourished
our minds with the learning and experience of coporate environment
we had never ever before in our life. It is my sincere gratitude to
Mr. ARUN R. KETAN (DIRECTOR- THE NAKS ) and Mr. SHANKAR PRASAD
BANERJEE (CORPORATE GUIDE) who made it possible for us to get this
indispensable learning in their prestigious organization THE NAKS
Things which I learnt from NAKS 1. We have to achieve our target
within due time (do or die) 2. To understand the clients present
condition and his wants and needs. 3. To understand the clients
perception (how to motivate them) 4. Keep patience 5. Target can be
achieved only if we do it passionately and ready to take
responsibilities. 23. JOB ASSIGNED/TITLE 24. Management Trainee
(Marketing department) Key responsibilities Product Training Market
Research Appointment with decision makers Conducting Scholars
seminar in schools Brand Promotion Activities Presentation
Recruitment of teachers Recruitment of Employee The Scholars Hub::
your neighborhood tuition center The Scholars Hub is founded with a
broad vision of empowering students to develop, pursue and achieve
their educational goals by providing a stimulating environment that
fosters a positive attitude and propels them towards a healthy
competition, which goes a long way in instilling the 25. much
needed confidence that is required as a lifelong learning in todays
world of cut-throat competition. The Scholars Hub tutoring centers
are envisaged with an aim to raise the students performance levels.
We simultaneously aim to take away the regular worries/tensions of
the parents towards their wards study pattern, academic discipline
and sincerity thereby bringing an improved and healthy family
climate. Our aim is to provide an ambience where every tutee will
find motivation not only to get better and excel in examinations
but also make a mark on their future. The scholars Hub aims to
facilitate the students to unlock their potentials and to enable
them to master the required academic skills to perform well in
their relevant examinations through well conceptualized and
integrated Tuition programs. RESEARCH METHODOLOGY 26. Research is
one of the most important parts in the survey to collect
information and knowledge. Marketing research is defined as the
systematic design, collection, analysis, and reporting of data and
findings relevant to a specific marketing situation facing the
company. Type of research : Exploratory Research Area of research
study: Kolkata (zone) Problem and research objective Our main
objective was to find out the ICSE/CBSE/ISC schools and approach
the potential students for enrollment through conducting seminars
in the TSH center. The main problem was convincing the students for
the seminar as most of them didnt wanted to attend the seminar for
different purpose schools and the right person from various without
knowing them in detail. To get all this information a through
planning had to be done, so I first started with designing the
questionnaire for the clients. Whom I was going to target and to
know about their behavior towards The Scholars Hub tuition center.
The main things to be known from the clients were: Do they take
coaching somewhere else? Are they open to any form of optional
solution which provides coaching by national level experts at the
coaching center for the students? Have they heard to The Scholars
Hub? Research plan The research process depends upon developing the
most efficient plan for gathering the needed information. Designing
a research plan calls for decision on the data sources, research
approaches, research instruments, sampling plan, and contact
methods. Our objective was to find the feasibility analysis of
students enrollment at The Scholars Hub located across Kolkata
(zone) through marketing strategies. 27. Page 21 of 62 Method of
data collection For this project both primary and secondary data
were the most valuable source of information. Primary data: Primary
data are data freshly gathered for a specific purpose. Procedure of
data collection: Survey Tools for data collection: Questionnaire
Secondary data: Secondary data provide a starting point for
research and offer the valuable source of information. For my
project source of secondary data are: - School Directory, Web
Sites, and Newspaper Research Instruments There is various way of
research instrument of collecting primary data, the various methods
are:- 1. Questionnaires 2. Psychological Tools 3. Mechanical
Devices 4. Qualitative Measures. From the above mentioned research
instruments. I had used only Questionnaires technique to find out
the various information about the clients behavior towards TSH
coaching center. And this was the technique which I felt the best
way to extract information about the client. Sampling plans: 28.
After collecting entire data and deciding on the research approach
and instruments, now I had to decide on the sampling plan which was
one of the important task, because from various schools I had to
select only those school, whom I can target from now onward.
Sampling unit: who is to be surveyed? And now my task was to define
the target population, which will be sampled from the number of
people. Sample size: large sample give more reliable result than
small sample, so for this reason I had taken around 60 respondent
to whom I should focus upon. Sampling procedure: Random sampling
Contact methods Once the client had been decided now my task was
how to contact them and for me there only two ways of contacting
them. 1. Personal Interview: - this method was the most appropriate
way of survey, because by personal interview I came to know their
feeling about the scholars hub. Their personal behavior and many
more things. 2. Telephone: - This method was also used by me and it
is most convenient way to conduct the sample. 29. Schools of the
city: MAA MUNDERSHRY CENTER SCHOOL DPS SCHOOL (DELHI PUBLIC SCHOOL)
ROSE BUD SCHOOL MOTHER SAKUNTALA NEW MOTHER SAKUNTALA ST. LORENZE
SCHOOL OTHER MOTHER SAKUNTALA DAV PUBLIC SCHOOL 30. DATA ANALYSIS
& FINDINGS FINDING-1 1. Are you taking any tuition system? Yes
No Taking any tuition system Total no. of respondents Yes No 60 48
12 31. From the above bar graph, pie chart, it is clear that most
of the student now a day taking tuition classes from lower classes
only. The bar graph shows that 48 students take tuition as per the
pie chart the percentage is 80%. Finding-2 2. If YES, then which
tuition do you prefer? Private tuition Neighborhood coaching center
Total no. of respondents Private tuition Neighborhood coaching
center 60 38 22 0 10 20 30 40 50 60 YES NO Taking any tuition
system Taking any tuition system NO YES 32. From the above charts I
can analysis that most of the people prefer private tuition then
the coaching center. As per the bar graph the number of people
taking private tuition is above 35 and as per the pie chart its
79%. FINDING-3 3. What is the main reason for taking tuition? To
secure good marks To get more knowledge Because everyone is taking
Others 0 5 10 15 20 25 30 35 40 Private tuition Neighborhood
coaching center Which tuition do you prefer 33. The main reason for
taking tuition is securing good marks not gathering knowledge as
per the charts. Its a clear view that above 30 students are taking
tuition for securing good marks and its percentage is 55%.
FINDING-4 4. Do you think after school in campus coaching will help
you to get more time and energy for assimilating learning? Yes No 0
5 10 15 20 25 30 35 To secure good marks To get more knowledge
Because Every One Is Taking Others The Main Reason For Taking
Tuition 34. From the above charts its clear that the students think
that it will be help full for them if they are provided with
in-campus coaching after the school hours. The percentage mentioned
is 62% as per the bar graph it is 35 and more. FINDING-5 5. Have
you heard about The Scholars Hub? Yes No Total no. of respondents
Yes No 0 5 10 15 20 25 30 35 40 YES NO After School in-campus
coaching help you to get more time and energy 35. 60 40 20 It is
clear that most of the student heard about the scholars hub
coaching center. The bar graph indicates that more than 35 people
heard about it. And the percentage is 67%. FINDING-6 6. If yes,
then how did you come to know about it? Friends Newspaper TV Ads
Others 0 5 10 15 20 25 30 35 40 45 YES NO Have You Heard About The
Scholar's Hub 36. Most of them heard about of scholars hub coaching
center from others, friends and through news paper. The percentages
are 53%, 30%, 17%. FINDING-7 7. Which mode of communication from
our company which you appreciate the most? Personal Telephonic
Online Leaflet Total no. of respondents Personal Telephonic Online
Leaflet 0 5 10 15 20 25 FRIENDS NEWSPAPER TV ADS OTHERS How Did You
Know About It 37. 60 24 26 0 10 The way of communication that the
people like about scholars hub is telephonic and personal. The
percentage is 43%, 40%. FINDING-8 8. What Influences your decision
of taking Tuitions in Scholars Hub? Qualification of Teachers
Advice from friends Ads and Promotion 0 5 10 15 20 25 30 PERSONAL
TELEPHONIC ONLINE LEAFLET Which Mode Of Communication You
Appreciate 38. Total no. of respondents Qualification of Teachers
Advice from friends Ads and Promotion 60 32 5 23 Most of the
students take admission in THS for the qualified teachers and by
ads & promotion. The percentages are as follows 54%, 38%.
FINDING-9 9. Are you satisfied with our teaching methodology? Yes
No Total no. of respondents Yes No 0 5 10 15 20 25 30 35
Qualification of Teachers Advice from friends Ads and Promotion
What Influence You To Take Tuition In THS 39. 60 55 5 The students
are satisfied with the teaching method of the faculty in TSH. The
pie chart shows the clear view with a percentage of 92%.
(CHI-SQUARE TEST) Total Observation: 60 ANALYSIS METHODOLOGY
(CONVENIENT SAMPLING) For Chi-square 3 Test I have divided the
total sample into four groups. Group 1:- 60/4=15 Group 2:- 60/4=15
0 10 20 30 40 50 60 YES NO 40. Group 3:- 60/4=15 Group 4:- 60/4=15
Analysis:- H0:- Customers are satisfied H1:- Customers are
dissatisfied Group 1 Group 2 Group 3 Group 4 YES 7 8 6 5 NO 8 7 9
10 YES 7 8 6 5 26 NO 8 7 9 10 34 15 15 15 15 60 Expected value=
(row element * column element)/60 Observed value (Oi) Expected
value(Ei) (Oi Ei) (Oi Ei) (Oi-Ei)/Ei 7 26x15/60=6.5 0.5 0.25
0.03846 8 6.5 1.5 2.25 0.34615 6 6.5 -0.5 0.25 0.03846 5 6.5 -1.5
2.25 0.34615 8 34x15/60=8.5 -0.5 0.25 0.02941 7 8.5 -1.5 2.25
0.26471 9 8.5 0.5 0.25 0.02941 10 8.5 1.5 2.25 0.26471 Total
calculate value ((Oi- Ei)/Ei) = 1.35746 From the chi-square table
taking 5% level of significance and (4-1)*(2-1) i.e. 3 as degree of
freedom I found out tabulated value as 7.815. As calculated value
is less than tabulated value (1.35746