Sink or Swim Vanessa Gonzalez Grade 11 Sport and Medical Sciences Academy.

Sink or Swim

Vanessa GonzalezGrade 11 Sport and Medical Sciences Academy

Problem

• Some adults are afraid of water• Some adults are afraid to learn in a group of people• Some adults may have had a traumatic event in their

lives involving water and are just afraid and can not swim

Solution

• Teach adults how to swim with one-on-one lessons• Swimming helps your joints • Parents then can teach their child to swim• Builds confidence

What we offer:• Reduce fear of water• One-on-one instruction• Customized contracts• Get to pick times and days of availability

Mission Statement

Social Impact

• Sink or Swim helps adults learn to swim, providing a healthy form of exercise and peace of mind

• Sink or Swim’s goal is to teach adults who can’t swim the techniques to save their life in a water emergency

Business ModelDescription of Expenses

Variable Material Expenses

Total: $0.00

Item $

Fixed Expenses Total: $564.50Item $

Insurance $41.67Advertising $2.00

Depreciation $20.83Salary $500

Economics of One UnitSelling Price $850.00 Cost of var. materials exp. $0.00 Cost of labor $420.00 Other variable costs $0.00Total COGS/ COSS $420.00Contribution Margin $430.00

Definition of One UnitOne-on-One all year swim lessons contract

Monthly Break Even Units$564.50

= 1.31 ≈ 2 yearly contracts $430.00

Market Analysis

Description of Target ConsumerDemographics Geographics

• Adults• Ages 20-70• Can’t swim or want to

learn to swim better

• Hartford, CT• West Hartford, CT

Psychographics Buying Patterns

• Afraid of drowning • Want to learn to swim

• Adults willing to pay for quality 1-on-1 swim lessons and want to get over their fear of the water

Total Population

Target Market Population

188,285

Market Size(based on

survey)

Target Market Size

Market Statistics

Industry Name: Sports Coaching Annual Industry Sales: $5 Billion

101,673

508

Marketing and Sales

• Social Media– Instagram– Facebook

• Website• Direct phone calls• Email• Word of mouth

CompetitionSink or Swim Cornerstone Mandell JCC

Price $17/ session (1 hour sessions)

$175/ 5 sessions (30 minutes sessions)

$28 a session$250/ 10 sessions(30 minute sessions)

Time Work around your hours of availability

They don’t work around your time

They don’t work around your time

Fee No membership fee Membership fees $37 per month

Membership fees $66 per month

Your Competitive Advantages1. Have provided levels 1-4 American Red Cross swimming lessons2. Flexible scheduling 3. No membership fees

Qualifications

• First aid, CPR, and AED certified for 4 years• Bilingual (Spanish/English) • 2 years experience with teaching swim lessons• Will have WSI certification by time business begins

Sales Projections

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec0

1

2

3

4

5

6

7

Units Sold

Units Sold

Total Units32

Gross Revenue$27,200

Net Profit$4,918

Start-up FundsItem Why Needed Cost

Computer/Phone For communication to conduct business OwnedWSI certification Teach classes Will haveLesson equipment Teach techniques $40.00LLC Paperwork To become a Limited Liability Company $300.00

Total Startup Expenditures $340.00

Emergency Fund $170.00Reserve for Fixed Expenses $1,693.00

Total Startup Investment $2,203.00

ROI: Return on Investment$4,918

= 223% ≈ $2.23$2,203

ROS: Return on Sales$4,918

= 18% ≈ $0.18$27,200

Future Plans

• Hire first employee at the end of year #1• Add children swim lessons • Provide child care

Philanthropy • Sink or Swim will donate 5% of its yearly net profit to the United States Masters Swimming

“It’s never too late”

Thank you for your consideration of

Sink or Swim

Email us at [email protected]://sinkorswimh2o.weebly.com