Singles Day in China - Everything You Need to Know

11 Facts About Singles Day

It is celebrated on 11/11 every year as the date looks like “sticks”

Created in the mid-1990’s by students at Nanjing University

It is kind of like an “Anti-Valentines” to celebrate being single

It was originally intended to be a day celebrated by going to parties

Although, its supposed to celebrate singlehood, it has become a day of love.

Primarily Celebrated in China

Singlehood is embraced by self gifting

Popularized by Alibaba in 2009 as a day to find online deals akin to

“Cyber Monday”

Now the largest shopping day in the world. Bigger than Black Friday + Cyber Monday

Alibaba trademarked the term of the day "双十一 " (meaning "Double 11") and threatened litigation against any other retailer that infringed on their

trademark

Single’s Day 2014 Sales Totals shattered Alibaba’s previous

records:• $9.3 Billion in sales during the

24 hour period -60% increase YoY

• $2 Billion in sales during just the first hour