1 Competitive Intelligence: Knowledge & Retention Talent Mapping 3.0 Dave Mendoza HRO Summit APAC Singapore 2012
Nov 07, 2014
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Competitive Intelligence: Knowledge & Retention
Talent Mapping 3.0
Dave Mendoza
HRO Summit APAC
Singapore 2012
Dave Mendoza & Associates, Inc. 2
Talent Mapping is Useless….?
• Unless data is usable (Searchable)
• Unless extraction and leverage is easy
• Unless the data is in one place
• Unless categorized, tagged & mapped to
talent
Its not about Today, Its about next Month
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Talent Mapping + Talent Retrieval
Strategic Talent Intelligence
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Today’s Discussion
Search
Technology
as a
Recruiting
Best Practice
Business
Intelligence
as a
Talent Strategy
Driver
CHALLENGES
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Intelligence Inspires Talent Strategy
Intelligence: decision and action
Analysis: meaning to data
Information: Finding the patterns
Data: Culmination of interesting facts
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The Significance of Research
What knowledge & resources do you need
to identify key talent?
INTERNAL
• Recruiters
• Researchers
• Employees
• Referrals
EXTERNAL
• Social
Platforms
• Agencies
• Influencers
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Intelligence is NOT Espionage
Competitive Intelligence sources information within the public domain or via ethical conversation.
Readily available, multiple channels, i.e. Publicly traded stock exchanges & Financial Reports, i.e.
Leverage public domain data
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Where do you start?
• Industry Outlets; online trade journals
• YouTube and other video platforms
• RSS feeds
• Corporate blogs
• Public subject matter forums and
groups
• Social Media
The low hanging fruit is no longer your local
job board.
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Know Your Competition?
• Conferences and symposiums
• Industry influencers
• Listening in impromptu and real-time
• Natural language techniques – “Terms of Art”
Not all your competitors hire the same people.
Focus only on companies that employ similar
people, similar skills.
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Decipher the “Language” of “Data”
• sales "*% of quota" (websphere | infoshere)
• site:ibm.com ("Golden Circle" | "Win Americas
Award" | "Sales Roundtable" | "Software Sales
Recognition" | "Specialist Rep of the Year")
• And there email ….. "mailto: * @ibm.com”
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Use Natural Language Search
• "developed * applications”
• I.work|worked.for|at|on|with (company OR job title OR jargon)
• "I|I'm work|worked|working for|at|on|with" COMPANY
• "used to work" COMPANY or more narrow "used to work * COMPANY”
• COMPANY ("my team" OR "our team")
• worked "contact me“
• "is|was an * at COMPANY" and “I was|am an * at COMPANY”
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Knowledge Library: Templates, Contact Finder Repository, etc.
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Align To Workforce Plan
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Plug & Play
customized
automated search
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Knowledge Is Perishable!
Retention of your talent organizations’ intellectual
capabilities:
Have you prepared a contingency plan?
How Do You Retain the intellectual property your firm invested in?
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Leverage the Intelligence
• Turn data into information
• Give meaning to data
• Distributed information
• Centralize Intelligence in CRM
www.avature.net Copyright © 2011 Avature. All Rights Reserved.
Deposit & Distribute: CRM Methodology
1
Source &
Attract Social Networks,
Blogs, Job Boards,
Directories, OpenWeb,
Micro-sites, bulk data
upload
2
Engage Email or SMS directly
from the Avature
System, in bulk or one-
off
3
Profile and
Segment Use tags, custom
fields, workflows,
notes to build a
complete profile
4
CRM Apply CRM tactics to
continuously
communicate and
build engagement.
5
Recruit &
Place Move to hiring
process either in the
CRM or integrated
with your ATS/ERP.
Reporting &
Metrics Dashboard style
reporting with metrics
driven around pipelines,
segmentation, and CRM
activity
Talent Community Live RSS Feed + CRM = Searchability
• We identified limited, to
overall inability to do
precise keyword
searches within CRM
search. For Example,
the phrase “Call
Center”
• "Cloud" OR
"Consulting" OR
"Data" subset filter
within search agent
locations
• provided no results.
• We need to enable
within Web Sources
“CRM People” – next to
all job boards. Makes
CRM instance into a job
board.
Trust & Verify ... Extend Your Shelf-Life
Set up an Automatic Action Triggering Portal
Request to Confirm & Update Contact Data
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Interactive Recruitment
Marketing Strategy Now
Candidate
Marketing
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Tactics to employ
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Leverage Data & Convert To Hires
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Take Away
Strategic Crowd
Sourcing
Direct Passive
Outreach Approach
Relationship Building
Competitor Mapping
Social Media & Branding
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Talent Data In Simple Terms = People
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•100,0
00;
•68,0
00
;
•40,0
00
;
•18,0
00
,
•800
;
•125
;
•15
;
•5
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When should you meet those college graduate, women?
• For every 100k students entering 9th grade in the US in 2011
• 68k will graduate in 2015
• 40k will enter college in 2015
• 18k will graduate from college by 2020 (5 years)
• 800 will have an engineering degree
• 125 will have a mechanical engineering degree
• 15 of the mechanical engineers are women
• 5 women mechanical engineers will still be working in 2025
It isn’t a trivial question!
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Questions Define Your Strategy & Tactics
• What does your universe look like for the skill
sets you hire…and where you hire from? What
variables effect your assumptions?
• Business Division?
• Geo-Location?
• Does your strategy determine how and when to
engage prospects competitively
• before you are ready to hire them?
• before they are fully skilled to perform?
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Define Success: Analytics within Data
• Should your strategy include conversion rates?
• If yes, Define strata of how you define
Conversion:
• Profile to Lead opting-in for regular engagement communications
• Lead progressing to candidate development in the form of Resume Submitted?
• Lead as Referral ambassador?
• Lead as “source of Intel”
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SUMMARY: Data Driven Logic
• Align strategic roadmap to the
Workforce plan
• Uncover competitive intelligence,
document ‘proven’ internal search
efforts
• Use natural language, “terms of trade”
within search
• Centralize & distribute data within CRM
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Talent Mapping + Talent Retrieval
Strategic Talent Intelligence ©
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Strategic Talent Intelligence = Talent Knowledge Libary©
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Dave Mendoza &
Associates, Inc 303-718-2440
SixDegreesfromDave.com
17th May , 2012
Capabilities Outline:
• Talent Mapping
• Talent Knowledge Libraries
• SEO Social Strategies & Niche Talent
Audience Engagement