- 1. Holiday Inn Express In Singapore 11/21/2006 Peter Newhook
Pat Akey Nicolas Murcia David Malka Daniel Smouha
2. Macro Factors
- English speaking population
- Prevalance of North American Banks
- Extremly Stable Government
3. Hotel Specific Factors
- Push for convention business
- Government sponsored tourism initiatives
4. Demographics
5. Religions 6. Confucianism
- Filial Piety Five relationships
7. Hofstede Dimensions 48 74 48 8 20 Singapore 23 39 52 48 80
Canada Long Term Orientation Power Distance Masculinity Uncertainty
Avoidance Individualism 8. Hofstede Dimensions Continued 9.
- For our expatriated managers and local employees:
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- Access to health services
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- Disadvantages of expatriation
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- Attitude toward expatriates:
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- Restricted openness in Singapore
Quality of Life 10. Halls High-Context Approach
- Value long-term interpersonal relations
- Value commitment, loyalty and trust
11. Location 12. Location Continued
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- Proximity to the Financial District
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- Proximity to University of Singapore
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- Proximity to East Expressway
13. Added Hotel Amenities
- Multi-denominational prayer space
- Business culture literature
- Multi-ethnic restaurant (mid-scale)
14. Thank You 15. Long Term Relationships
- How do you maintain a good long-term
- relationship with a new business partner?
- The basic understanding of etiquette and culture
- Respect simple rules such as gift-giving and hierarchy during
meetings
- Showing submissiveness to elderly
16. Staff Composition
- What staff composition would you recommend?
- Top Level Management- Expatriates
- Middle and lower levels- Locals
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- Knowledge of local customs
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- Knowledge of foreign cultures
17. Vulnerability
- Is Singapore as vulnerable in terms of business risk as other
east Asian countries?
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- Better government control
18. Financial Analysis
- Examine competition to estimate:
- Determine market share we can capture
19. Target Market
- Who is the target market for the Singapore Location?
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- Medium Sized Business Travel
20. Competition
- North American Competitors
- None represented in Singapore