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1a. Digital OOH – LED Billboards
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Large Outdoor LED (Orchard
Road)
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Large Outdoor LED (CBD)
O#e Ra$$les %lace
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Large Outdoor LED (Other strategic locatio#s)
HDB Hub @ &oa %a'oh
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1a. Digital OOH – ,#door -etors
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,. Retail -etor/100 scree#s i# 1 Sho**i#g Ce#tres
-orth -ortheastHouga#g 2all2' Village
East&a!*i#es O#ehite Sa#ds
Cit' Ce#tral
1@so!erset 3
4#chor %oi#t
5ar East %la6a
Lia#g Court
-o"e#a S7uare
%arago#3
Robertso# 9ua'&io#g Bahru %la6a:#ited S7uareValle' %oi#tis!a 4tria
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,. Retail -etor ;5or!ats
Sta#dees ala' %illars Retail E#tra#ce 2all E#tra#ce
&VC
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,. Retail -etorReaches 1.< !illio# sho**ers eel'=
100 scree#s i# 1 sho**i#g ce#tres
4ll scree#s ca# *la' both Digital %osters or &VC
5le8ibilit' o$ ad $or!at/
5or!at
&
VC
D
%
Duratio#
0;
sec
;
sec
5re7ue#c'
s*otshr
0 s*otshr
E8*osure
10;sechr
10;sechr
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,,. Other ,#door -etors
1@so!erset Video all %arago#
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,,,. Ba#i#g -etor
F %OSB bra#ches isla#d;ide
1 "ideo scree#s
Locatio# / 4bo"e 4&2s ,#;bra#ch cou#ters G aiti#g
area
Si6es/
> 4bo"e 4&2s/ 1
> ,# bra#ch scree#s/
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Che"ro# House
<
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. E8te#ds 2ileage o$ Ca!*aig#
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. E8te#ds 2ileage o$ Jour Ca!*aig#
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. Eas' Co*' Cha#ge
> Clie#t/ &he Edge
> &arget 4udie#ce/ %2EBs
> Duratio#/
> Locatio#/ Che"ro# House LED
> -o o$ Co*' Cha#ges/
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Base/ 4ll Res*o#de#ts at HDB Hub (-A1)K 1 @ So!erset+SV (-AF1)K Che"ro# HouseO:B
Ce#tre (-A0)
Recall o$ LED Scree#s ,# Si#ga*ore
?0?
9uestio# / Ha"e 'ou "isted*assed b' the $olloi#g locatio#sM.N Did 'ou recall seei#g a#' o$ the digital scree#sMN
0 F
?
0
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E$$ecti"e#ess o$ Digital OOH 4d"ertisi#g
Call to actio# a$ter seei#g ad"ertise!e#ts $ro! digital outdoor scree#s
Visit a store
&ae#
?
-o
actio#
so!e
$or! o$
o to ebsite to loo $or !ore i#$o
Reco!!e#d the *dt or ser"iceto
tae#
actio#
1
$rie#d or $a!il' !e!ber
%urchasea *dt or ser"ice
2ade e#7uiries through *ho#e
1
1
1?
Others
Base/ &hose see# digital outdoori#door ad"ertisi#g i# *ast !o#th+ #A (-A1+01)Source / R4%D+ Dec
