Singapore

Product

SINGAPOREIntroductionSingapore , officially the Republic of Singapore, is a sovereign city-state and island country in Southeast Asia.Formation- Founding- 6 February 1819 - Self-government 3 June 1959 - Independence from the United Kingdom 31 August 1963Area- Total 718.3km2277sqmi Name-Muna , Nusrat Rappi Id-13-23702-1

Government Unitary parliamentary constitutional republicCapital is Singapore CityCurrency Singapore dollarOfficial languages English , Malay, Mandarin, Tamil5.4 million people live in Singapore two million are foreign born Singaporeans enjoy a wide variety of seafood, fruit, Chinese, DessertsName-Muna , Nusrat Rappi Id-13-23702-1

ProductTat Hongs Cranes: Tat Hong was established in Singapore in the 1970s as a supplier of cranes. It is Asias largest crane owner. Hitachi KH850-3 Type:Crawler Crane Capacity:150 Tons

Kato NK550VR Type: Hydraulic Truck Crane Capacity:50 Tons

Name-Muna , Nusrat Rappi Id-13-23702-1

Which Market in BDAt the docksIndustriesConstruction Site

Name-Nayeem, Shoeb Ahmed Id-13-23901-1

At Which ScaleLarge scale entry: It will make a large scale entryBecause it is a very big industry. It will make a long term impact on business and difficult to reverse. It is also the largest company in Asia. So, rivals will rethink to entry in the market.

Name-Nayeem, Shoeb Ahmed Id-13-23901-1Mode of EntryThe company will follow exporting mode. It will avoid cost of establishing manufacturing operations.It might help achieve experience curve and location economies.

Name-Nayeem, Shoeb Ahmed Id-13-23901-1

Horizontal or VerticalThe company will give its license to Toma group to do business in Bangladesh. And Toma group will distribute the product all over Bangladesh.So, it will maintain vertical integration.

Name-Ahmad, Shihab Uddin Id-13-23754-1Investment PlanAs Toma group will be our licensed distributer. So, investment plan will depend on them mostly. As we are a big producer we dont have lack of resources. Although for starting investment will be little less. It will be about $100 million.

Name-Ahmad, Shihab Uddin Id-13-23754-1

Production & LogisticsProduction: As it is an exporting business, all the production will happen in Singapore. Company will just produce more for greater supply.Logistics: Bangladesh has the largest shipyard.First all the product will be distributed by ship in the Chittagong port. After that product will be distributed as Toma group wishes. Name-Ahmad, Shihab Uddin Id-13-23754-1

Marketing PlanThrough Toma group: Customer can be able to see our product and buy it from Toma group .Through website: Customer can also be able to see all the product and from our official website.

Name-Islam, Md.Shirajul Id-13-23925-1International StrategyOur operational headquarter is strategically located in Singapore and we are supported by our regional rental bases in Malaysia, Indonesia, Thailand, Hong Kong, Vietnam, China, Papua New Guinea and Australia. We are well positioned to reach out to our customers more effectively, providing them with a one-stop shop solution across the region. Name-Islam, Md.Shirajul Id-13-23925-1

ConclusionTat Hong is the largest crane owner in Asia. We hope we will do good business in Bangladesh.

Name-Islam, Md.Shirajul Id-13-23925-1Thank you