Simulation Hints. Goal of the Simulation To be the team with the highest liquidated value.

Simulation Hints

Goal of the Simulation

• To be the team with the highest liquidated value

Staffing

• Hiring managers and analysts.

Buying Aircraft

• How many to buy? What size?• Need one maintenance per engine type

(General Electric/Rolls-Royce)• Need separate staff for each plane type

(Regional/Boeing)

Configuring Aircraft

• Do you want to carry passengers or cargo?• Need seats to fly passengers

Maintenance Bases

• Should the location of a maintenance base depend on the Flight Chart?

• A and B checks are in the weekly schedule• C and D checks only when needed

Scheduling

• Hub and Spoke vs Point to Point • Advantages for short vs long routes• Have to visit maintenance base at least twice a

week for A and B checks• Flight Charts- Do you service an airport that

not many other airlines can?

Airports

• Buy terminal only if airport will be too busy• Need Cargo Handling Center at every airport

you will be handling cargo• Only need one office overall. Large enough to

fit staff.

Configuration

• How many seats to put into First, Business, Economy?

• What pitch is (linked to customer satisfaction)

Advertising

• Zero advertising = Zero business• Travel agent commission• There is a point where adding money will only

add minor advantages over competitors

Advertising

• How effective each type is

Pricing

• Competitive but not so low you lose money• Could fly a route that loses money to get to a

route that makes money

Pricing

• Airfares Tab lets you know average pricing on all routes (you can compare to competitors)

Any Questions?