SIMS Project Sample: U1.E2 - Social Media Technologies

• 1. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesIntroductionSocial Media Networker SAMPLE COURSE Unit 4: Social Media Challenges Element 2: Marketing and CRMhttp://ecqa.org

2. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesJob Role Responsibility As a Social Media Networker, you should: Understand the basic technical elements behind Social Media. Understand the key terms, processes for the differentforms of social Media. Be able to clarify social media concepts and terms for others. Be able to identify the best social media tool for requirements 3. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesLearning Objectives 1. 2. 3. 4. 5.6.The student understands technologies and concepts which enable Social Media. The student knows the characteristics of Social and Business Networks and some instances of these. The student knows the characteristics of Blogging and Microblogging tools and some instances of these. The student knows the characteristics of Content Sharing tools and some instances of these. The student knows the characteristics of Collaboration and Recommendation tools and some instances of these. The student knows the characteristics of Education tools and some instances of these. 4. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media Technologies Technologies and concepts which enable Social Media.Learning Objective 1 A database stores the information The social network outputs the information 5. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesDynamic contentA Dynamic Web page draws its information from a source outside itself and is displayed to the user with custom content based on the results of a search or some other request.Dynamic web pages operate on the basis of both client and serverside scripting 6. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesClient & server scripting 1. Information is sourced from a database, 2. Its compiled with a programming language (e.g.: PHP/ ASP) 3. Page is generatedwith HTML Client-Side Scripting: Resides on client machine, interprets and changes behaviours based on user actions/ requests. Server-side Scripting: Resides on web server to provide dynamic pages from external data sources. 7. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesLAMP stackThe LAMP stack is a suite of software bundled together to facilitate a general purpose web server and web hosting.The LAMP stack. Linux, Apache, MySQL Programming language (PHP/PERL/PYTHON) 8. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesLAMP stack links The LAMP stack is the basics you should not need to know technical details. Actual solutions will be more complex, depending on the Social Media platform. Presentation by Aditya Agarwal discussing Facebooks architecture: http://www.infoq.com/presentations/Facebook-Software-StackHow Facebook works: www.makeuseof.com/tag/facebook-work-nuts-bolts-technology-explained/ 9. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesConcepts Semantic Web Information Sharing Mass collaboration Bottom up control Communities of Practice 10. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesSemantic webThe semantic web refers to a movement in the World Wide Web with the aim of enabling users to find, share, and combine information more easily. Facilitating communication Information sharing Interoperability User-centred design Collaboration 11. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesInformation sharingInformation sharing involves the publishing of information to many sources, in many formats, to many people from a single source, like a post on a wall in facebook One-to-one One-to many Many-to-many Many-to-one Etc 12. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesMass collaborationMass collaboration is a type of collective action when a group of people (usually in large, large numbers) work independently on a single project, developing it in a modular fashion. Information sharing Interoperability 13. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesBottom up controlBottom up control, or bottom up support, represents a mode of using social media in a way which is lead by the ordinary individuals who are using the systemSome the advantages: Encourages and supports individuals who want to collaborateand communicate. Leads participants to form teams 14. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesCommunities of practiceA community of practice (or COP) is a group of people who share, discuss and collaborate on a common interest. COPs help with: Creating new information Discussing and developinginformation 15. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media Technologies2The characteristics of Social and Business Networks and some instances of these.Learning Objective 2 Social Networking: Focus on facilitating communication - Facebook Social Media/ Hosting: Focus on presenting media - YouTube/ Flickr Business-orientated Social Networking: Focus on Career information - Linkedin or Xing 16. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesSocial NetworkingSocial networking is the practice of interacting socially by making contact with individuals. Within the context of the World Wide Web, this generally refers to the use of social networking sites.1. Exchange of information through communication tools 2. Addition of information to other users pages 3. The creation of friends lists to control and share information 17. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesTypical social network systemsTypically, all social networks will have some common features: Friend list 18. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesTypical social network systems Privacy Control Profile Section 19. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesTypical social network toolsTypically, all social networks will have some variation of tools such as: Messaging Message Board/ Wall 20. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesTypical social network tools Instant Messaging Group/ Page 21. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesBusiness Social NetworksBusiness Social NetworksA business social network is a business orientated social network Platform which anyone can use to make connections and improve employment opportunities or connections to other businesses/ professionals; it is not limited to businesses. 22. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesBusiness Social NetworksExample: Linkedin.com Personal information section Information related to employability Connections rather than Friends 23. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesBusiness Social NetworksExample: Linkedin.com Group/ Page Vs. business Employment facilitation Personal Vs Professional 24. SIMS.U1.E2 SIMS.U4.E1 Culture of Sharing and Online Reputation Handling (Management) Social Media TechnologiesFOR MORE INFORMATION,CHECK OUT THE FULL SOCIAL MEDIA NETWORKER COURSEAVAILABLE AT:http://www.ecqa.org/index.php?id=333