Simple Yet Strategic Ways of Building Your Employer Brand | Webcast

Talent Solutions

Simple Yet Strategic Ways to Build Your Employer Brand

Vibha AdlakhaSolutions Consultant Employer Brand, India

©2012 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS

Simple Yet Strategic ways to build your Employer Brand

Concept

Best in class strategies

How to get started today?

Why should someone join your company?

Your Employer Brand is that Story : why should someone join your company

Employer Brand v/s Consumer Brand

Why Should I join your company v/s Why Should I buy your product

All Companies HAVE an Employer Brand

Good. Bad. Ugly

Strengthening your Employer Brand is an ongoing process

Communication of your Organization’s Employer Brand is Employer Branding

Your Employer Brand is as strong as its Voice

Small Companies can have a strong Employer Brand

Who is communicating your Employer Brand?

You are NOT alone…

Employer Brand

Employees

Potential Candidates

Organization

Alumni

TALENT SOLUTIONS

You are NOT alone…

Under Your Control

Employer Brand

Employees

Potential Candidates

Organization

Alumni

TALENT SOLUTIONS

You are NOT alone…

Employer Brand

Employees

Potential Candidates

Organization

Alumni

Social Proof

TALENT SOLUTIONS

Talent Brand

Employees

Potential Candidates

Organization

Alumni

Employer Brand has evolved to become Talent Brand

Generate Influence

WHY should I invest in my Talent Brand?

TALENT SOLUTIONS

Lower cost per hire by up to 50%.

Reduce employee turnover by up to 28%.

Influence the conversation with candidates. If you don’t, someone else will.

91%of India companies increased or maintained their talentbrand spend in 2012.

3 reasons to invest in your talent brand

Where should I communicate my Talent Brand?

Build your talent brand in channels which strengthens your social proof

The Big Three Network Dynamics

• Who am I as a person

• Ways of sharing life experiences and belonging to a tribe

• Friends based activities

Social Professional

Broadcast

• Who I am as a professional

• Highlighting my experiences and career aspirations

• Professional activities

• This is what I am thinking • My voice to the world• Without any context other than

what I choose

TALENT SOLUTIONS

EverywhereWork wherever our

members work

InsightsBe great at what

you do 

IdentityConnect, find, and

be found

Professionals come to LinkedIn to develop their careers, not just to find jobs

TALENT SOLUTIONS

Heard

Perceived

Acted Upon

Context Matters!

LinkedIn gives you the opportunity to leverage your talent brand to drive desirable actions

23 Million+

Professionals

Professional

Context

Connect/Apply

TALENT SOLUTIONS

What does best-in-class talent brand strategy look like?

TALENT SOLUTIONS

Choose your areas of focus and proactively go after your hard-to-fill roles

The talent that matters to your business

The talent that’shard to attract

today (vs peers)

Where it’s important to “go big” (~80%) with your proactive branding efforts

Implement the 80/20 rule

TALENT SOLUTIONS

Steps followed by our Strategic clients

Use data to understand key labor segments

Target with hard-to-find talent

Engage & Influence quality candidates

Empower employees to be ambassadors

1

2

3

4

TALENT SOLUTIONS

Know what are your tough labor segments and follow a proactive approach to address those

1 Understand

TALENT SOLUTIONS

Know what differentiates you in the “war for talent,” and amplify that message

1 Understand

TALENT SOLUTIONS

Gain Insights from your talent pool to determine your content marketing strategy

1 Understand

TALENT SOLUTIONS

Best-in-class only targets qualified talent pools to cut down the noise of applicants

In depth targeting to screen talent pools

Linkedin helps you only engage with the talent you want

2 Target

TALENT SOLUTIONS

Best-in-class customizes its communication for different talent pools

2 Target

TALENT SOLUTIONS 31

The impact followers have on recruitment efforts

78%More likely to accept

Recruiter InMail 6xMore likely to view

LinkedIn Career Page

3xMore likely to apply For jobs at companies

they follow

10xMore likely to shareContent distributed by companies they follow

61%More willing to be your

brand ambassador

TALENT SOLUTIONS

One size doesn’t fit all! Customize yourmessage for different labor markets

Linkedin helps you customize your band messaging

3 Influence

TALENT SOLUTIONS

Best-in-class leans on employees to be brand and talent ambassadors

4 Empower

TALENT SOLUTIONS

Best-in-class leans on employees to be brand and talent ambassadors

60% increase in referrals in week 1

Reached 159,000 professional

40,000 companies – 25% Sales professionals

350 links shared in

1 day

4 Empower

TALENT SOLUTIONS

Clickthrough rates 20x industry average

BENEFIT FROM PROFILE TRAFFICwith Work With Us ads

Leverage your employees’ network to hire quality talent in a short time

4 Empower

7 Simple ways to get started on LinkedIn!

TALENT SOLUTIONS

Five steps to a strong talent brand

STEP 1Get buy-in

STEP 2Listen and learn

talent.linkedin.com

STEP 3Craft your approach

STEP 4Promote and engage

STEP 5Measure and adjust

TALENT SOLUTIONS

Get started today!

38

1. Get in touch with your LinkedIn rep for your talent brand index and talent pool reports ([email protected])

2. Visit career pages of best in class companies from your industry on LinkedIn

3. Become the admin of the page and update your company page banner4. Share and track talent related status updates on LinkedIn5. Encourage your employees to be your brand ambassadors6. Download Employer Brand Playbook http://talent.linkedin.com/employerbrandbook/7. Read interesting case studies on LinkedIn Talent Blog

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 39

Case Study: Rapid 7

Start your journey of a strategic TA professional with LInkedIn!

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 41