Simple words are better

Page 1 <img data-url='document/simple-words-are-better.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/1.jpg' width='140' height='200' /> Rule # 2

Simple. Words.Are. Better.

Page 2 <img data-url='document/simple-words-are-better.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/2.jpg' width='140' height='200' /> When we FrenchiesSpeak English, We try to use

BIG WORDS

Page 3 <img data-url='document/simple-words-are-better.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/3.jpg' width='140' height='200' /> We Want

To seem

Page 4 <img data-url='document/simple-words-are-better.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/4.jpg' width='140' height='200' /> sophisticated

Page 5 <img data-url='document/simple-words-are-better.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/5.jpg' width='140' height='200' /> intelligent

Page 6 <img data-url='document/simple-words-are-better.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/6.jpg' width='140' height='200' /> cultured

Page 7 <img data-url='document/simple-words-are-better.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/7.jpg' width='140' height='200' /> But instead We sound...

Page 8 <img data-url='document/simple-words-are-better.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/8.jpg' width='140' height='200' /> complicated

Page 9 <img data-url='document/simple-words-are-better.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/9.jpg' width='140' height='200' /> confusing

Page 10 <img data-url='document/simple-words-are-better.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/10.jpg' width='140' height='200' /> hard to understand

Page 11 <img data-url='document/simple-words-are-better.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/11.jpg' width='140' height='200' /> Ourmessagemay notLand well.

Page 12 <img data-url='document/simple-words-are-better.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/12.jpg' width='140' height='200' /> What’s

The point?

Page 13 <img data-url='document/simple-words-are-better.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/13.jpg' width='140' height='200' /> WithSimple WordsWe are confident

Page 14 <img data-url='document/simple-words-are-better.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/14.jpg' width='140' height='200' /> BecauseOur messageIs clear

Page 15 <img data-url='document/simple-words-are-better.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/15.jpg' width='140' height='200' /> And our audience

understands US!

Page 16 <img data-url='document/simple-words-are-better.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/16.jpg' width='140' height='200' /> That’sExciting.

Page 17 <img data-url='document/simple-words-are-better.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Simple words are better' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062617/54c49e224a79599e3c8b4659/html5/thumbnails/17.jpg' width='140' height='200' /> Spread your wings and fly.

In English.

Simple words are better

Business