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7 WAYS STORYTELLING TO RAISE MORE MONEY WITH
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Simple Ways to Raise More Money with Storytelling

Apr 16, 2017

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John Haydon
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Page 1: Simple Ways to Raise More Money with Storytelling

7 WAYSSTORYTELLING

TO RAISE MORE MONEY WITH

Page 2: Simple Ways to Raise More Money with Storytelling

Storytelling isn't just forbedtime

Page 3: Simple Ways to Raise More Money with Storytelling

Storytelling herdselephants

Page 4: Simple Ways to Raise More Money with Storytelling

Storytelling herdselephants

The limbic brainloves a goodstory!

Page 5: Simple Ways to Raise More Money with Storytelling

TIP #1: Talk about a real person

Page 6: Simple Ways to Raise More Money with Storytelling

TIP #1: Talk about a real person

Page 7: Simple Ways to Raise More Money with Storytelling

TIP #2: Make it bold

Page 8: Simple Ways to Raise More Money with Storytelling

TIP #3: Use adjectives and verbs

Page 9: Simple Ways to Raise More Money with Storytelling

TIP #4: Include a beginning, amiddle, and an end.

Classic Story Arc

Page 10: Simple Ways to Raise More Money with Storytelling

TIP #4: Include a beginning, amiddle, and an end.

Page 11: Simple Ways to Raise More Money with Storytelling

TIP #4: Include a beginning, amiddle, and an end.

Introducingour hero.

Who has ahuge obstacle!

But you canhelp him win!

Page 12: Simple Ways to Raise More Money with Storytelling

TIP #5: Talk about the money

Why do you need money?

How much do you need?

When do you need it by?

Page 13: Simple Ways to Raise More Money with Storytelling

TIP #5: Talk about the money

FUNDING GAP: THE AMOUNT OF MONEYNEEDED THAT YOU DON'T HAVE.

Page 14: Simple Ways to Raise More Money with Storytelling

TIP #5: Talk about the money

FUNDING GAP: THE AMOUNT OF MONEYNEEDED THAT YOU DON'T HAVE.

Page 15: Simple Ways to Raise More Money with Storytelling

TIP #6: Tell them what theirmoney will do

Page 16: Simple Ways to Raise More Money with Storytelling

TIP #6: Tell them what theirmoney will do

Page 17: Simple Ways to Raise More Money with Storytelling

TIP #7: Invite them to becomepart of the story

Page 18: Simple Ways to Raise More Money with Storytelling

TIP #7: Invite them to becomepart of the story

Page 19: Simple Ways to Raise More Money with Storytelling

Who is John Haydon?