simple example for dairy milk ad campaing.

BY – GITANJALI BORA &CHIRANTANOO BORAH5BAMC

“Cadbury dairy milk”

AD CAMPAING

IT ALL ABOUT FALLING “IN LOVE AGAIN”

POINTS---

• INDIAN CHOCOLATE MARKET• HISTODY OF CADBURY IN INDIA• CADBURY DAIRY MILK CDM• WHY EATING DAIRY MILK MAKES PEOPLE

FALL “IN LOVE AGAIN”?• WHY SHOULD PEOPLE EAT CADBURY DAIRY

MILK?• STRENGTH OF CADBURY DAIRY MILK.

Indian Chocolate market• India is the world's fastest growing market for

chocolates. • Registering 15% annual growth between 2008 and

2012. The Indian chocolate market is worth around Rs 5,562 crore.

• 400 Kgs of chocolate consumption in India per minutes.

• Low priced unit packs, increased distribution reach and new product launches can be said to have fuelled this growth.

India chocolate industry will be growing at the CAGR 23% by volume between the years 2013-2018 and reach at 3,41,609 Tons.

Cadbury Dairy Milk(CDM)

• Introduced in 1905, but it came to India in 1948. • Cadbury Dairy Milk has captured the heart of

Indian consumers for over six decades. • The name Dairy Milk because it has higher

proportion of milk than any other choco-late bars. • Dairy milk alone holds 30% value share of

the Indian chocolate market.

EATING DAIRY MILK WILL MAKE YOU FALL “IN LOVE AGAIN”.

BECAUSE OF ITS--------Nice PatternRich taste Very affordable price andEasy to come by.

Why should people eat cadbury dairy milk?

Because it’s so creamyWe put a glass and half of fresh milk into every half pound of

milk chocolate we make.Because it’s so chocolateyWe use delicious cocoa beans from Ghana in West Africa.

Why? We believe they’re the tastiest in the world.Because we spent over 100 years making it that wayAfter 100 years of producing Cadbury Dairy Milk at our

factory in Bournville, UK, and 76 years at our Irish factories in Rathmore in Kerry and Coolock in Dublin, we’ve got the hang of making it taste so good.

Topmost chocolate provider in the world. Brand loyalty.Low cost of production due to economic of

scale.Strong distribution network.Understands the consumer demands and

maintains the essential quality.

STRENGTHSTRENGTH

So keep eating cadbury dairy milk as it will make you fall “in love again”……

ANYTIME & ANYWHERE