SIMONA KOREN: AG DIGITAL MARKETING NINJA · 2018-10-10 · marketing investment optimization ... social media. events. events. events. digital audit digital strategy digital education

SIMONA KOREN: AG DIGITAL MARKETING NINJA

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ONGOING MKT STRATEGY OPTIMIZATION / MICRO TACTICS DEVELOPMENT

GATHER

INFORMATION FOR

PRODUCT

DEVELOPMENT

UNDERSTAND

CONSUMER

INTERACTIONS

KPI TRACKING ON

CONSUMER AND

AG LEVEL

MARKETING

INVESTMENT

OPTIMIZATION

DATA CONSOLIDATION & TRACKING OF METRICS ACROSS ALL AG BRANDS

WITHIN BUSINESS INTELLIGENCE PLATFORM

INDEPENDENT BRAND MANAGEMENT AND OWN SOCIAL & MKT CHANNELS PER BRAND

AG DATA COLLECTION RULES

DATA DATA DATA DATA DATA

DEMOGRAPHIC DATA BEHAVIORAL DATA PSYHOGRAPHIC DATA

DATA MANAGMENT

DATA SEGMENTATION

CAMPAIGN MANAGMENT –E MAIL MARKETING

INTEGRATION OF SOCIAL MEDIA

INTEGRATION OF LEAD CAPTURE APP

INTEGRATION OF BRAND WEB PAGES - GIGYA

WEB PAGE

WEB PAGE

WEB PAGE

WEB PAGE

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA

EVENTS

EVENTS

EVENTS

DIGITAL

AUDIT

DIGITAL

STRATEGY

DIGITAL

EDUCATIONDIGITAL

DATA

TOOL

IMPLEMENTATION

ATTRACTING

NEW TALENTS

NEW PRODUCT LAUNCH

USAGE AS INFORMATION……….

REDESIGN

WHERE TO BUY

CREATIVE CONTEST

….AS LINK TO OTHER OWN

DIGITAL CHANNELS

…AS SEGMENTATION FOR GETTING TO KNOW THE

CONSUMER….

Thanks