June 25, 2014 resented By: imon Heseltine enior Director witter: @simonheseltine IM: SimonHeseltine Web Congress NYC Getting Social right (and sometimes wrong)
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June 25, 2014
Presented By:Simon HeseltineSenior Director Twitter: @simonheseltineAIM: SimonHeseltine
Web CongressNYCGetting Social right(and sometimes wrong)
@simonheseltineNYC Jun 25thWebCongress 2014Who am I?
• I do not have a Sunday night HBO show
@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014
What Works In Social
(today)
@simonheseltineNYC Jun 25thWebCongress 2014
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Think about your goals
TrafficPage ViewsUnique Visitors
@simonheseltineNYC Jun 25thWebCongress 2014
Don’t just go for traffic at the expense of voice
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@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014
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Think about your goals
TrafficPage ViewsUnique Visitors
SharesSocial spreadRetweets
EngagementCommentsFavoritesInfluencers
@simonheseltineNYC Jun 25thWebCongress 2014
Don’t piggyback on solemn / unrelated events
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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Think about your goals
TrafficPage ViewsUnique Visitors
SharesSocial spreadRetweets
EngagementCommentsFavoritesInfluencers
LeadsNewsletter signups
@simonheseltineNYC Jun 25thWebCongress 2014
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Inventory your content
ArticlesVideoImageEventSlideshowPress ReleaseAppVisualizationNewsletter
@simonheseltineNYC Jun 25thWebCongress 2014
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Inventory your content types
ReviewsNews“How to”QuizzesQuestionsBest PracticesStatisticsInterviewsGuidesFunChecklistsOpinionetc
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Think about your medium as it relates to your audience
TwitterFacebookLinkedInPinterestInstagramYouTubeGoogle+TumblrRedditVineetc
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@simonheseltineNYC Jun 25thWebCongress 2014
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Be careful with cross promotion
@simonheseltineNYC Jun 25thWebCongress 2014
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Think about the sharing triggers that resonate with your audience on that medium that fits that type of content
FunnySexyShockingMovingUnbelievableControversial
@simonheseltineNYC Jun 25thWebCongress 2014
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http://adage.com/article/news/hyundai-apologizes-u-k-ad-depicts-suicide-attempt/241119/
@simonheseltineNYC Jun 25thWebCongress 2014
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Think about the sharing triggers that resonate with your audience on that medium that fits that type of content
FunnySexyShockingMovingUnbelievableControversialCoolIlluminatingRandomCuteDisgustingetc
@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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Connect with influencers / celebrities mentioned in content
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@SimonHeseltine
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
Writers using their own networks
@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Using Tools to Connect with Influencers
@simonheseltineNYC Jun 25thWebCongress 2014Takeaways
Know your voice
Know your audience
Know your content
Get to know your influencers
Know what to do when you screw up
June 25, 2014
Presented By:Simon HeseltineSenior Director Twitter: @simonheseltineAIM: SimonHeseltine
Web CongressNYCGetting Social right(and sometimes wrong)
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