What Journalist really want Making the Media work for you! • Simon Carter – Head of Media Relations for The Scout Association • My Organsiation - 550,000 girls & boys • We have been growing for 10 years • We change young peoples lives • Planned 2007 Scout Centenary – Just started Cub Scout Centenary 8 th February 2015 #SMEX16
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Transcript
What Journalist really want Making the Media work for you!
• Simon Carter – Head of Media Relations for The Scout Association
• My Organsiation - 550,000 girls & boys• We have been growing for 10 years • We change young peoples lives• Planned 2007 Scout Centenary – Just started
Cub Scout Centenary
8th February 2015#SMEX16
Making best use of assets- so Journalists are interested
• Producing• Molding• Sharing• Withholding• Using across Channels• In Conclusion
8th February 2015#SMEX16
Your experiences and needs
• Lots of sharing content• Lots of asking questions
• First off• I want to know two (or more) things you
want to know how to do!
8th February 2015#SMEX16
Production
• Two examples of content production• Channel Five news and ITV Grananda • https
• Live regional TV piece • At a location known to you
8th February 2015#SMEX16
Assets to support a Live Broadcast
• Place to Park the truck• Spokesperson• Info Graphic• Info for Astons• Case study• Something going on in the background• Press release for the presenter• B role – easy to download• Twitter name for Presenter & Station• Stats
8th February 2015#SMEX16
In Conclusion
• Generate your own content – you control your messages
• Work closely with journalist to make their life easier – ask them what they want
• Offer alternative or unique content• Be positive and helpful