Silvol India Pvt. Ltd Mumbai - '+domain name+'2.imimg.com/data2/JK/VN/MY-/silvol_corporate... · · 2014-06-01• Silvol India Pvt Ltd is a Mumbai based, ... Company was Established

Silvol India Pvt. Ltd

MumbaiMumbai

• About US

• Management Team

• Small Business Units (SBU’s)

• Infrastructure

• Manufacturing Process

• Strategy

• Market Scenario

• Certificates and Risk Management

• Our Suppliers and Customers

About Us

• Silvol India Pvt Ltd is a Mumbai based, ISO 9001-2008 Certified Organization established in 2000 with a

turnover of INR 175 crore (USD 38 million)

• Formulates, Manufactures and Market Industrial Oil, Automotive Oil, Industrial Oil and Other specialty

products such as White Petroleum Jelly, Light Liquid Paraffin and Heavy Liquid Paraffin

• Formulates and Market Value Added Base Oil for Automotive Sector and Industrial sector under the

“SILVOL” Brand“SILVOL” Brand

• FDA Approved Fully Integrated Manufacturing Facilities at Silvassa with storage capacity of 4300 kl

• Dedicated Research and Development Team to formulate product as per the customer need

• Serving Clients in Automotive, Pharmaceutical, FMCG, Textile and Chemicals Sector

• Corporate Office in Powai, Mumbai

Our History

1986 2000

Promoters Started as Base Oil

Distributor of Hindustan Petroleum

2006

Entered New Value Added

Segment. Launched the

Brand “SILVOL”

2007 2009

Sales Figure Crossed USD 30

Million

2010

Company was Established with Key

Focus on Imports. Manufacturing Units

Commissioned in Silvassa

Sales Figure Crossed USD 10

Million

New Specialty Products such as Petroleum Jelly,

Blended Wax and Rubber Process

Oils Added

Silvol once started as a family run business has now evolved into a well managed

professionally run organization

• About US

• Management Team


• Infrastructure


• Strategy

• Market Scenario



Organization Structure

Mr. Vijay Garodia

Managing Director

Mr. Ramesh Ganeriwal

Director

Supply Chain, Admin, Retail,

Mr. Kishan Chaudhary

Director Supply Chain, Admin, Retail,

Factory

Director

Finance

Mr. Ashutosh Goenka

Senior Manager

Factory

Mr. Ajay Singh

Senior Manager

Marketing

Mr. Abhijit Bhattacharya

Senior Manager

Sales

Management Team – A Blend of Expertise and Experience

• Chartered Accountant (All India 11th Rank), Post Graduate Diploma in Foreign Exchange & Risk Management

(PGDFERM)

• More than 20 years of experience in Petroleum Sector and has been managing the dealership of various products of

HPCL including petrol pump operation

• Has been responsible for the strategy, finance and sourcing of raw material based on his strong contacts in the

petroleum sector

Mr. Vijay Garodia – Managing Director

Mr. Kishan Chaudhary– Director - Finance

•More than 12 years of experience in petroleum sector and has been with the company since inception

• Strong understanding of Finance

• Responsible for Banking

Mr. Kishan Chaudhary– Director - Finance

• More than 18 years of experience in petroleum sector and has been with the company since inception

• Strong understanding of logistic sectors of running a transport company

• Responsible for Operations and Factory Administration

• Responsible for Retail Sales of Silvol Products

Mr. Ramesh Ganeriwal – Director - Logistics

Management Team – A Blend of Expertise and Experience

• Experience of more than 15 years of Sales and Marketing in the Petroleum Sector

• Responsible for Sales of Industrial Products and Other Value Added Product

• Strong contacts in various refineries in India

Mr. Ajay Singh, Senior Manager – Business Development

• B.Tech (IT-BHU), Cleared CFA Level 2 (CFA Institute) and Financial Risk Management (FRM)

Mr. Ashutosh Goenka, Senior Manager - Exports

• B.Tech (IT-BHU), Cleared CFA Level 2 (CFA Institute) and Financial Risk Management (FRM)

• Experience of 5 years in the field of Finance with exposure towards Private Equity, M&A transactions

• Industrial Exposure during various internships

• Responsible for Expanding Export Market, Factory Management and Technical Supervision

• B.Sc (Chemistry), FDA Approved Analytical Testing (Maharashtra Govt,)

• More than 20 years of experience in technical division of petroleum sector. Has worked in Quality Checking division

of various companies which has led to a strong understanding of various products.

• Responsible for Factory Operations and Formulation of New Products

Mr. Hiroji Desai– General Manager Technical

• About US

• Management Team


• Infrastructure


• Strategy

• Market Scenario



Our Small Business Units (SBUs)

Silvol India Pvt Ltd

Bulk Sale Retail Specialties Exports

• Major Products:

• Blended Base Oil

• Wide Range of Products

for Automotive including

lubricants, engine oil, brake

oil, coolants etc

• Specialties Products

developed based on the

requirement of different

sectors

• Export of various products

such as Automotive

Lubricants, Industrial Oil,

White Petroleum Jelly and • Value Added Base Oil

• Light Liquid Paraffin

oil, coolants etc

• Complete Range of

Industrial Oil such as

Hydraulic

•Established Brands in

Kerala, Uttar Pradesh,

Gujarat, Maharashtra and

Jharkhand

• Strong Distribution

Network

sectors

• Products Include:

•White Petroleum Jelly –

Commercial and IP Grade

• Mosquito Repellant

• Light Liquid Paraffin and

Heavy Liquid Paraffin (IP

grade)

• Blended Waxes

• Rubber Process Oil

White Petroleum Jelly and

Light Liquid Paraffin to the

various countries across the

globe

• Customization of Product

as the Customer’s

specification and

Geography

• Exports in Bulk and Small

Packs

Our Modes Operandi

Import from US, UAE

and South Korea

Bulk

Product

Packaged Product

Direct Sales

Distribution

NetworkEnd Consumer

Industry

Procurement from

HPCL,BPCL

refineries

Packaged Product

White Oil

Others (Coning Oil,

Transformer Oil)

Distributors

Sales

Representative

s

Exports

Retail

Industrial Sales - Snapshot

• Sales of base oil derived products which is used by the manufactures in the various sectors

• Accounted for 80% of the Company’s turnover

• Clients from various sector such as Textile, Pharmaceutical, Cosmetics, Metals, Construction, Tyre and

Electrical sector

• Have a strong reputation in this segment

Retail – Silvol – Snapshot

• Complete Range of Automobile and Industrial Oil under one umbrella to cater to needs of all the

users

• Sales in 7 regions which includes Kerala, Maharashtra, Gujarat, Silvassa, Jharkhand, West Bengal ,

Eastern Uttar PradeshEastern Uttar Pradesh

• Strong Brand Positioning in all the regions. Well known in the quality conscious market

• Continuous improvement and introduction of new products. Strong quality check system in place

Silvol – Product Range

Silvol Brand Positioning

1. The Brand as Enabler

• Brand will enable the consumer to succeed. Be a friend

• Inform/Educate consumers on newer categories/grades of oil, their life and right product for them to save money through communication

• Organize service camps, and facilitate knowledge sharing with auto experts

• Communication

2. Personal Needs & Interests2. Personal Needs & Interests

• Hi-tech product

• Great value for money

• Greater number of pack sizes

3. Brand Experience Intensity

• Run communication campaign at local levels.

• Increased participation from the local sales trade channels

•Tie up with local garages/mechanics

Silvol has established its brand in states like Kerala, Gujarat and Uttar Pradesh which has laid the

foundation for further national coverage

• Sales Representative based in

Rajkot

• Expanding distributor network in

Gujarat

• Depot in Varanasi

•Dealer appointed in UP &

expanding distributor network

• Strong sales team

• Sales Representative based in

Jamshedpur

• Expanding distributor network in

Jharkhad & West Bengal

• Depot Operations in Calicut

started in 2005

• Strong Brand Presence in Kerala

• Depot in Mumbai

• Sales Representatives in

Maharashtra

• Sales representative in Silvassa to

cater to local market of Vapi,

Valsad, Silvassa and Umargaon

Jharkhad & West Bengal

Specialty Products – Petroleum Jelly

Silvol India Petroleum Jelly Products

Pharmaceutical Cosmetics Industrial

• Highly Pure IP/BP/USP grade

compliant products Manufactured at

our FDA approved Facilities in

Silvassa

• Products approved by the eye

ointment companies which has the

highest quality standard requirement

• Specialty product such as Mosquito

Repellant

• Used in Manufacturing Vaseline and

other cosmetic products

• Samples approved and supplied to

various vendors across India

• Small pack orders from UAE and

other African countries

• Food grade Jelly which is used as

lubricants in the manufacture of the

food products

• About US

• Management Team


• Infrastructure


• Strategy

• Market Scenario



Infrastructure

• Two Manufacturing Facilities strategically located in Silvassa, which is 200 km from the JNPT

port

• State-of-Art Facilities

• Total Storage Capacity of 4300 KL with dedicated tanks for different products

• Semi-Automated Manufacturing Process • Semi-Automated Manufacturing Process

•Dedicated machineries for different product segment

• Infrastructure to handle multiple Container per day

• Fleet of Tankers

• Strong Housekeeping

Our Manufacturing Units – Unit 1 Facilities

• Year of Establishment: 2000

• Storage Capacity: 1300 KL

• Facilities: Blenders, Storage Tanks, Percolators, Filling Stations (both small packs and drum packing), R&D Lab,

• Operations: Blending, Percolation, Small Packaging for Retail Segment, Manufacturing of Silvol Products

• Products Manufactured: Automotive and Industrial Oil, Rubber Process Oil

Manufacturing Units – Unit 1 Facilities


• Year of Establishment: 2000

•Storage Capacity: 3000 KL

• Facilities: Blenders, Dehydrators, Insulated Storage Tanks, R&D Lab, Boiler

• Operations: Manufacturing of Petroleum Jelly, Mosquito Repellant

• Products Manufactured: White Petroleum Jelly


R&D Team

• Strong and Experienced Research and Development

(R&D) Team with combined experience of more than

50 years . Team includes B.Tech graduate from IT-BHU

• Have formulated more than 20 products for

automotive and industrial sector

• Capable of developing formulation as per the clients

need

•Capability to develop products for different sectors

which includes automotive, pharmaceutical, textile

,cosmetic sectors

• Labs equipped with the latest infrastructure to

support the R&D Team

• Strong focus on developing new value added

products

• About US

• Management Team


• Infrastructure


• Strategy

• Market Scenario



Light Liquid Paraffin Production Process – Unit 1

Storage TankPercolation Chamber

Finished Good Storage

Tanks

Sample Test with full QC

Report

Tanker Load

Drum Packaging

• Raw Material – Base Oil (Group 2)

• Process : Base Oil (Group 2) + Filtration

• Finished Product – Light Liquid Paraffin

Industrial Oil Production Process – Bulk – Unit 1

Storage TankIndustrial Blender


Tanks


Report

Tanker Load

Drum Packaging

• Raw Material – Base Oil (Group 1), Base Oil (Group 2)

• Process : Blending

• Finished Product – Industrial Oils, Blended Oil as per Customer Specifications

Industrial Oil Production Process – SILVOL – Unit 1

Storage TankIndustrial Blender


Tanks


Report

Small Packing

Drum Packaging

• Raw Material – Base Oil (Group 1), Base Oil (Group 2), Additives, VI

• Process : Blending

• Finished Product – Industrial Oils, Automotive Oils, Paraffinic and Naphthenic RPO

RPO Production Process – Bulk – Unit 2

Insulated Storage Tank

Industrial Blender

Naphthenic Oil Tank


Tanks


ReportDrum Packaging

• Raw Material – CBFS + Base Oil (Naphthenic)

• Process : Heating and Blending

• Finished Product – RPO (different Grades)

Tanker Load

Petroleum Jelly Production Process – Bulk – Unit 2

Insulated Storage Tank

Industrial Blender

Paraffin Wax & MC Wax


ReportDrum Packaging

• Raw Material – Base Oil (Group 2), Paraffin Wax, Microcrystalline (MC) Wax

• Process : Heating and Blending

• Finished Product – Petroleum Jelly

• About US

• Management Team


• Infrastructure


• Strategy

• Market Scenario



SWOT Analysis

• Key strength is sourcing of raw material from the

cheapest sources based on the contracts with domestic

and international refineries

• FDA approved manufacturing base with flexibility of

manufacturing different products as per the demand

and supply scenario

• Strong reputation of manufacturing high quality

product in each segment

Strength

• Huge market of automotive and industrial oil

• With FDA approved plants, the company’s product are

easily acceptable in the pharmaceutical industry

• Shortage of mineral oil in the global market has

allowed the company to tap the existing customers of

the competitors with ease

Opportunity

product in each segment

• Approval of products in high quality, high margin

pharma sector which has allowed us to develop a strong

reputation in just 2 months of launch of product

• The new value added segment such as rubber process

oil and petroleum jelly has an enormous market and

fetches high margins

• Lack of long term contracts

• High leverage ratio

Weakness

• Volatility of crude oil prices leads to volatility in the

product prices

• Adverse impact of forex volatility on both imports and

exports

Threat

Our Strategy

InnovationInnovation OperationsOperations BrandingBranding

• The long term goal is to build-up

a very strong branding of the

• The long term goal is to build-up


• Key focus of Process

Improvements to minimize the

• Key focus of Process


• Innovation in terms of both

Product Development and

• Innovation in terms of both


3 Pillar Strategy3 Pillar Strategy


Silvol Brand

• Building up a brand where the

name of the portal over shadows

the general word “Automotive

Oil”

• Establish branding of the

products based on quality


Silvol Brand

• Building up a brand where the

name of the portal over shadows

the general word “Automotive

Oil”

• Establish branding of the

products based on quality


bottlenecks which will lead to

better customer satisfaction

• Policies to Remove the

Bottleneck in the manufacturing

process

• Allocation of best resource to

the best use for deriving the

highest return on investment in

the operations


bottlenecks which will lead to

better customer satisfaction

• Policies to Remove the

Bottleneck in the manufacturing

process

• Allocation of best resource to

the best use for deriving the

highest return on investment in

the operations


Process Improvement

• Innovative Products to be

introduced from time to time

• Study the Customer Behavior

and the market trends to

introduce new products to

capture the new markets and

client retention

• Cost Effective Solution by

focusing on strong R&D activities


Process Improvement

• Innovative Products to be

introduced from time to time

• Study the Customer Behavior

and the market trends to

introduce new products to

capture the new markets and

client retention

• Cost Effective Solution by

focusing on strong R&D activities

Some of the Initiatives to Meet our Long Term Goal

• Capacity expansion in the factory to double the production and storage capacity

• Regular upgradation of the manufacturing units

• New appointments at senior level for each business unit to aggressively establish the product in the

new marketnew market

• Introduction of new products in the Retail segment to cater to the needs of the local customers

• Introduction of new products such as baby oil, hair oil etc.

• Increase in the sector coverage to Pharma and Cosmetics with the introduction of new products

Short to Mid Term Strategy

Increasing Product

Portfolio

Focus on New sectos

Mid

Term

Str

ate

gy

� Increasing product range as per the feedback received from the various dealers across the

country

� Increasing the R&D strength which will also facilitate in developing new formulation

� Introduction of new products such as White Petroleum Jelly and Blended Waxes

� The Company also plans to serve across the industry verticals covering industries such as power

(Transformer oil), Textiles ( Yarn oil) , consumer goods ( White oil), along with greases

Presence across India

Sh

ort

-to

-Mid

Term

Str

ate

gy

Increasing Teamsize

� Plans to increase our presence across India by setting up new regional offices in north, west and

east to tap the new opportunities developed due to the rapid expansion of road networks in

states such as UP, Bihar, Madhya Pradesh, Chattisgarh & Orissa

� Silvassa plans to increase its team size in sales as well as supply and manufacturing. while

maintaining the superior domain expertise by hiring people with relevant experience and

knowledge in the new line of business which the company has entered. We are extending

Logistics & warehouses to support this planned distribution expansion.

Specialties– Road Ahead

2011 E 2012 E2010

• Attain a sales volume of 500

tonnes from domestic Sales

• Key focus on marketing the

product in US, Europe and African

countries

• Test Marketing of small packing of

petroleum jelly in October 2011

• Develop the market of blended

waxes

2011 E

• Focus on getting long term

contracts from reputed

pharmaceutical and FMCG

companies

• Key focus on promoting niche

specialty products such long fibre

jelly

• Project Initiation to enter other

niche segment such as baby oil

2012 E

• Production of Jelly Started in

November 2010

•Developed a portfolio of more than

20 types of jelly

• Approval received from various

pharmaceutical and cosmetic sector

• High percentage of conversion of

leads

• Up gradation of manufacturing

base to handle exports

2010

Exports – A Snapshot till December 2010

• Exports to Tanzania, Egypt, Kenya, Uganda, Bangladesh, Argentina, UAE

• Key product exported includes Light Liquid Paraffin

• Approved Vendors for Marico Egypt, Triclover Industries, Asher Indsutries

• Lead generation for Automobile Oil, Industrial Oil and White Petroleum Jelly in various countries such • Lead generation for Automobile Oil, Industrial Oil and White Petroleum Jelly in various countries such

as Syria, Egypt, Botswana, Nigeria

• Increased presence on internet by becoming a paid member of various trade portals such as

exportersindia.com, go4kenya.com, indiamart.com, africa.tradeholding.com

• Agents in Egypt, Kenya, Uganda

The revenue contribution from exports is expected to increase to 25% by end of 2012 based on

the various initiatives taken by the company in 2010

Increased

Visibility

Geography

Focused

Approach

•Increased visibility by enrolling with the various online B2B portals

• Increased visibility by participating in the trade shows and becoming a member of export

promotion council

• Sending emails on a regular basis with customers

• Research of each country macro-economic factors

• Analyze the market of each country and then designing a policy on the products to be

promoted in that region and its pricing

• Visiting the region to increase the networking

Partnership/

Alliance

Product

Diversification

• Strategic partnership with export import agents and indenting agents

• Alliance with export companies in India such as Tata International and other merchandising

agents

• Customization of product and product packaging to suit the customer’s need

• Focus on increasing the product portfolio which can be marketed across the globe

• Manufacturing products which is compliant with the standards of the countries

Based on our strength we have identified the African Countries, Sri Lanka, Indonesia, Middle

East will be tapped in 2011

Phase 1 – Jul’10–Jun’11 Phase 2 – Jul’11–Dec’11 Phase 3 – Jan’12–Dec’12

The Phase-wise implementation will allow us to gradually set up the base across the globe and

diversify the risk

Custo

mer

Base

• Strong Focus towards South American countries, Turkey,

Australia

• Products: Automobile Oil, Industrial Oil, High quality Jelly

• Medium to High Quality Product Marketing

• North America and Europe, Japan

• High quality product such as BP/USP Grade

Petroleum Jelly and Light Liquid Paraffin

• Compliance for products will be taken to meet

the US and European standards

Dec 2010

Custo

mer

Base

• Key focus on import oriented

countries

• African Countries, Nepal, Indonesia,

Middle East

• Key focus on increasing volume

• Products: Automobile Oil, Industrial

Oil, Petroleum Jelly

• Low to medium quality

• Visit to African Countries

December 2011June 2011 December 2012

• About US

• Management Team


• Infrastructure


• Strategy

• Market Scenario



Lubricants Market Scenario

• Vehicle sales were also stagnant during the first five months of 2009, with commercial vehicles

registering a decline compared to previous year.

• On the back of this strong revival in the second half of the year, the lubricant industry is estimated to

have grown by 1- 2% in 2009.

• Major growth drivers include launching of new cars by all major brands

• India’s GDP expected to grow by 8.5% which will increase the logistic sector business

• Demand for cheaper brands will increase with the increasing base oil prices

The Automotive Lubricants industry in India is dominated by the presence of large government

owned companies and Castrol with 70% Market Share

Market Share – 70%

Market Share – 30%

Our Biggest Challenge in Lubricants Industry – Crude Oil Volatility

• About US

• Management Team


• Infrastructure


• Strategy

• Market Scenario



Certificates

ISO 9001:2008 FDA License

• We work in a quality conscience environment and has been certified ISO 9001:2008

• With FDA License, we are well equipped to manufacture high quality Food and Pharmaceutical Grade Products

Risk Management

• Forex Risk

• Import payments & export receivables are booked at appropriate levels keeping in mind the benchmark levels

• Currency hedged by evaluating the import and export open positions. The net position is hedged by forwards

• Contract with M/S Greenback Forex Services Pvt Ltd who gives regular day to day advise for forex risk

management

•Stop loss levels are set in order to protect open positions from the possibility of the view on market variables

going wrong

• Product Risk

• Base oil being the primary raw material is derived from crude. The price of base oil reflects a high correlation

with crude with a lag time of 2 months and also depends on demand supply scenario of base oils.

• The company does not maintain an inventory of more than 2 months to curtail its exposure to unexpected

fluctuation in crude prices

• The Company also source 50% of the raw materials from the Indian Refineries such as BPCL with which it is

having long term supply contracts. It also sources regularly from HPCL.

• The company has good relationship with refineries and international traders and sources base oils from USA,

Europe, Korea, Indonesia , Singapore and Middle East

Risk Management

• Market Risk

• The Company is diversifying itself into new products to diversify its risk associated with the current products

• The Retail segment also provides a cushion due to high margins

•Focus and foray in pharma segment shall provide higher margins

• Competent Team to handle the Risk Management Practices

• Vijay holds a Post Graduate Diploma in Foreign Exchange & Risk Management (PGDFERM) from World Trade

Centre

•Ashutosh holds a Certificate in Financial Risk Management (FRM) conducted by GARP, USA

• Ishi holds a MBA in finance and looks after the day to day monitoring of the forex movement and risk

management.

• About US

• Management Team


• Infrastructure


• Strategy

• Market Scenario



We have an uninterrupted seamless supply of raw materials which is attributed to out long term

contract with the refineries and import of raw material from exporters across the globe

• We have a long term contact with BPCL refinery for the procurement of base oil

• We have a strong relationship with various refineries across the globe and has been an

importing oil from USA, Middle East, Indonesia and Korea

We have an unparallel track record of serving our long list of customers with key focus on

customer satisfaction

We are also the approved vendors for many reputed FMCG and Pharmaceutical Companies

across the Globe

• Bajaj

•Nissan Copper

• Interconsumer Ltd

• Amka Products,

• Dabur

• Tanga Pharmaceuticals,

• Marico Egypt,

• Triclover Industries,

• Asher Industries

Contact Us

Silvol India Pvt Ltd.1st Floor, ‘A’ Wing, Cypress Building,

Hiranandani Gardens,

Powai,

Mumbai,

India

Pin: 400 076

Silvol India Pvt. Ltd Mumbai - '+domain name+'2.imimg.com/data2/JK/VN/MY-/silvol_corporate... · · 2014-06-01• Silvol India Pvt Ltd is a Mumbai based, ... Company was Established

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