Silicon Valley Marketo Users Group - February 2014

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Silicon Valley User Group (SVMUG)Forms 2.0! + A/B Testing

February 13, 2014

Page 2© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Agenda

• Housekeeping & Announcements• Forms 2.0• Subject Line A/B Testing• Share Your Favorite New Technology

Page 3© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Housekeeping Items

• Community. Want to collaborate with other Marketo users on a daily basis? Log into the community and see what others are talking about. Start small and vote on an idea you like!

• LinkedIn City Group Participation. Join the city LinkedIn to network, view meeting presentations, request meeting topics and more!

• Not receiving MUG invites? Fill out this form indicating your city and you’ll be added to the list!

#SVMUG

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

San FranciscoMoscone WestApril 7-9, 2014

Register at summit.marketo.com

Page 5© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Summit Deadlines!

• Early Bird Pricing Extended! Expires on February 15th! Price of $895 (a $300 savings!).

• Submit a Revvie Award Today! Deadline February 15th

• Interested in sponsoring? Email [email protected] for more info!

Page 6© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Upcoming Webinars• Live Demo: Marketo Overview• Wednesday, February 19, 2014 - 11:00am PST • Live Online Demo | Register Now!

• Happily Ever After: Choosing the Right Marketing Automation Solution • Thursday, February 20, 2014 - 10:00am PST • Upcoming Webinar | Register Now!

• Live Demo: Marketo Edition Upgrade - Spark to Standard• Thursday, February 20, 2014 - 10:00am PST • Live Online Demo | Register Now!

• Live Demo: Marketo Financial Management• Tuesday, February 25, 2014 - 10:00am PST • Live Online Demo | Register Now!

#SVMUG

Page 7© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Become a Marketo Certified Expert

Visit community.marketo.com/MarketoCertification for details

Page 8© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Tweet With Us!

#SVMUG

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Forms 2.0!

Adam New-Waterson (BloomReach)Jason Seeba (BloomReach)

Page 10© 2012 Marketo, Inc. Marketo Proprietary and Confidential

What is Forms 2.0?

Forms 2.0 enables Marketers to easily create forms that have a modern look and feel with content tailored to their

audience.

Page 11© 2012 Marketo, Inc. Marketo Proprietary and Confidential

As seen on the community…(thank Eric Hollebone at Summit!)

Page 12© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Design customization: Themes, buttons, labels, and layout customization

Page 13© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Design customization: Themes, buttons, labels, and layout customization

Page 14© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Dynamic forms based on user input

Page 15© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Dynamic forms based on user input

Page 16© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Draft & Approve Forms!

Page 17© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Easy embed on non-Marketo LPs

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Subject Line A/B Testing

Page 19© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Subject Line A/B Testing

Page 20© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Subject Line A/B Testing

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Share Your Favorite New Technology

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Thank you!Questions, comments or suggestions for our next meeting, please send to:

Ryan Vong – [email protected] Seeba – [email protected] Courter – [email protected]