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WELCOME
Mike VanderleeMeet Up # 12
FacilitatorSilicon Peel
'Being Fundable & How To Position Your Company For Investment'
• Welcome• Silicon Peel - Programs• Being Fundable & How To
Position Your Company For Investment
– Lizard’s Lair• Steven Cox (Strategic Innovation Works)• Andrew McDowall (KPMG/Funding Portal)• T.J. Machado (Angel ONE)
– How Not To Pitch– Pitch “Fund- amentals”– How To Pitch
• Panel Speakers & Discussion• “Demo Me” & My “Find The
Funding” Experience– Edward Curran (Shift Automotive
Apps)
• Closing Remarks & Networking
Agenda
TechEntrepreneurs
Business Professionals
Tech Enthusiasts
Industry Leaders
YOU
Community
www.SiliconPeel.comLinkedIN/SiliconPeel (http://linkd.in/spligroup)@SiliconPeel https://www.facebook.com/SiliconPeel
www.SiliconPeel.com
Lizard’s Lair
Steven Cox Founder & Managing DirectorStrategic Innovation Works
TJ MachadoBoard of Directors Angel ONE
Andrew McDowallSenior Manager in the R&D Tax IncentivesKPMG
© Copyright Strategic Innovation Works 2014
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Investment Fundamentals
Steven CoxManaging DirectorStrategic Innovation Works
February 27, 2014
Silicon Peel Meetup #12
© Copyright Strategic Innovation Works 2014
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Investment Fundamentals
• Investment is a big topic!
• This is an overview of the process.
• By understanding the investment process, you can be much better prepared.
© Copyright Strategic Innovation Works 2014
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Sources of Investment
• Friends and Family• Angels• Non-diluting vehicles
– Government Grants & Programs
• Venture Capital• Investment Banks• Banks• Pension Funds• Equity Funds
© Copyright Strategic Innovation Works 2014
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Make investment easy…
Get sales revenue first!
© Copyright Strategic Innovation Works 2014
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Investor Questions
• What have you got (your thing/technology)?• Why should I care or listen?• How do I make money?• Could I work with this person?
© Copyright Strategic Innovation Works 2014
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What have you got?
Is your Product or Service a good way to make money…
• A strong solution to a clear problem?• Big market?• Differentiated? Safe from competition?• Gaining adoption?• What are the risks in your business?
Do your homework! If you don’t find the problems and weaknesses in
your model, your investors and customers will.
© Copyright Strategic Innovation Works 2014
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Why should I care or listen?
Investors hear many hundreds of pitches. Get their attention with a great story…
• Sales and other evidence there is money to be made
• Disciplined track record, above average results with limited resources
• Solid go-to-market strategy• Solid Founders/Team/Advisors/Strategic
connections
© Copyright Strategic Innovation Works 2014
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How do I make money?
• The Ask• Use of funds? Future need for funds?• Basis for profits, investor returns and value
growth?• Who else is looking to invest? Now and in the
future?
To investors, your company is a potential way to make money. Don’t make investors do the
work to figure out how this will happen!
© Copyright Strategic Innovation Works 2014
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Could I work with this person?
• Rapport?• Do they listen? Learn? Are they coachable?• Will they deliver?• Are they thinking about my interests?• Trust?
Investment is a relationship, not an event - Steven Cox
© Copyright Strategic Innovation Works 2014
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Pitching
• Is about what the investor wants to know, not about what you want to say.
• Include the bare minimum of technology • Practice, practice, practice and listen to
feedback• Keep it brief• Do not argue with investors!
Stand out as a good investment by speaking to the investor’s
needs and interests.
© Copyright Strategic Innovation Works 2014
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Preparation
Investment Strategy • What is end goal? – How much $, what
will $ be used for? How will it accelerate business growth? Key differentiators, WIFM for investor?
• How/When? - Existing investors vs. new, expand sales/revenues, timing relative to company milestones
• Cost of investment? – Is your valuation defensible? How much of company will you give up?
TJ Machado
• 15 year IT practitioner – enterprise software sales• 4 years as an Angel investor• Smell Test:
• Market• Team• Solution (IP, Competition, Traction)• Use of Funds and Milestones• Term Sheet
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How to use the Portal to secure financing for your
business
© 2014 The Funding Portal Inc.
Andrew McDowall
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About The Funding Portal
• Made-in-Ontario venture corporation
• One-window gateway to all sources of government funding & private financing
• 7,000+ funds: 4,500 government & 2,500 private
• Designed for use by business, hospitals & universities, and charities & non-profits
• Backed by some of Canada's top organizations, including KPMG &OCE
© 2014 The Funding Portal Inc.
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Why government funding is important
• Government funding successes can assist in identifying investment-grade companies and readying them for private sector investment
• Many government programs require matching investor funds, such that public and private sector investment processes need to proceed in tandem
The Funding Portal increases the efficiency of government funding processes and improves outcomes.
© 2014 The Funding Portal Inc.
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Services for your business
2500+ sources of private
financing: Angel Networks,
Bank Financing, VCs,
Foundations, SR&ED
© 2014 The Funding Portal Inc.
Search Widget Work with our Experts
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Search WidgetGo TheFundingPortal.com or kpmg.ca/Funding to try the free Search Widget and instantly rank the top funding programs for your business
The Funding Portal finds your top matches according to 14 key variables
© 2014 The Funding Portal Inc.
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Data Products: FundingSources In-depth quarterly report on
funding for your business Program details Disbursement history Unique data, info-graphics and
analysis Customizable Special post-Budget report
© 2014 The Funding Portal Inc.
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Connect with the Portal
Join us online:• TheFundingPortal.com• [email protected]• Free FundingReport weekly newsletter• LinkedIn• Twitter• RSS Alerts
The Funding Portal Inc.1 Yonge, Ste. 1801Toronto, ON M5E 1W7
© 2014 The Funding Portal Inc.
Break…
“Demo Me” & My “Find The Funding” Experience
Edward CurranPrinciple & Creative
DirectorShift Automotive
Apps
Closing Remarks
Mike VanderleeMeet Up # 12
FacilitatorSilicon Peel
'Being Fundable & How To Position Your Company For Investment'
Next Meetup
Meetup #13 You're invited to Meetup #13 to discuss the topic: "International Talent - How Foreign Trained Professionals Can Help Bridge the Gap in IT" Date: Thursday March, 27th
Time: 7:00PM-9:30PMLocation: Xerox Research Centre of Canada (Pake Auditorium)Address: 2660 Speakman Drive, Mississauga, ON L5K 2L1
Registration via Eventbrite or Meetup.com
www.SiliconPeel.comLinkedIn/SiliconPeel@SiliconPeel
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