Silent Hedonism Fest A transboundary night of musical mitigation
Silent Hedonism FestA transboundary night of musical mitigation
Content• Presentation• Concept• Realisation• Phase 1: initial project & advice• Phase 2: operationalisation• Phase 3: Honest House
• Communication & marketing• Finances• SWOT-analysis
Presentation
Initial functions • Julie Minner: projectmanager• Nico Kennes: communication executive• (Lana Troch): marketing executive • (Lauren Bollen): financial director
Eventual functions• Julie Minner: online marketing & administration• Nico Kennes: offline marketing, PR & finances
Concept• Initial plan: transboundary musical event promoting
Wallonian music
• More & more emphasis on music
• Core principles:• Interesting music scene in Wallonia• Different genres• Wallonia & Flanders: separated music scene• Similar initiatives limited (e.g. ABBota, Belgavox)
= a pity!
Realisation: Phase 1
• Brainstorm: lots of ideas, fantasizing…• Big event on Ladeuzeplein• Established bands from Flanders & Wallonia + new talent
• Limited progress more pragmatic approach
• Early November: financial director Lauren Bollen leaves the project
Realisatie: Phase 2• More realistic, but professional approach
• Contact with STUK through internship Lana Troch• Contacts: Gilke Vanuytsel & Joeri Thiry• Negotiation for usage Labozaal • Half commitment:
• Revenues catering for STUK• Rental & salaries: p.a., light & engineer: our responsibility
• End of February: marketing director (& link with STUK) Lana Troch leaves the project
Realisation: Phase 3• Idea: start small & not giving up
• Connections with Fakbar Letteren• Concert evening in praatkamer if:
• Income of drinks for Letteren• Rent p.a., light & payment engineer: our responsibility
• Ties with Radio Scorpio• Possibility to use p.a. of province for free
• Contact at Honest House• Perils of Penelope & Horson perform for reduced wage
Communication & marketing• Website: silenthedonismfest.wordpress.com
• Facebook page: facebook.com/SilentHedonismFest
• 250 full colour premium gloss A6 flyers
• 25 A3 full colour posters
• Advertising via Honest House, Fakbar Letteren
• Press release: music magazines & blogs
Communication & marketing• Website: silenthedonismfest.wordpress.com
• Facebook page: facebook.com/SilentHedonismFest
• 250 full colour premium gloss A6 flyers
• 25 A3 full colour posters
• Advertising via Honest House, Fakbar Letteren
• Press release: music magazines & blogs
FinancesProcess Sum
Expenses Perils of Penelope
Horson
SABAM
P.A.
Catering (+ sponsorship in kind)
50 euro
50 euro
19,68 euro 225,06 euro
20 euro
Income Grant K.U.Leuven
Sponsors
Tombola• 45 prices• 4 euro/ticket
-0 euro
-205 euro
-180 euro
Subtotal 0,26 euro
SWOT-analysisStrengths Weaknesses
• Qualitative bands• Innovative music• Centre of Leuven• Qualitative p.a. • Experienced sound engineer
• Venue not fully equipped• Small capacity• Limited income• Absence of professional light
installation
Opportunities Threats
• Extra promo through collaboration with Radio Scorpio, Honest House, Fakbar Letteren
• Relatively few other activities on Monday
• Exam period approaches• Activities other student
organisations for the end of the semester