1 English 306A; Harris Signification Indexicality Iconicity Symbolicity English 306A; Harris Modes of signification Indexical • A mode defined by necessity (especially cause and effect), or association . Prototypically, think fever. Iconic • A mode defined by relationship of resemblance . Prototypically, think picture. Symbolic • A mode defined by relationship of “arbitrariness ,” convention , and learning . Prototypically, think word. English 306A; Harris Index-to-icon-to-symbol migration theories Bow-wow-pooh-pooh-yo-he-ho theories
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English 306A; Harris
Signification
IndexicalityIconicity
Symbolicity
English 306A; Harris
Modes of signification
Indexical• A mode defined by necessity (especially cause and effect), or association.
Prototypically, think fever.
Iconic• A mode defined by relationship of resemblance. Prototypically, think
picture.
Symbolic• A mode defined by relationship of “arbitrariness,” convention, and
learning. Prototypically, think word.
English 306A; Harris
Index-to-icon-to-symbolmigration theories
Bow-wow-pooh-pooh-yo-he-hotheories
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English 306A; Harris
Semiotic triangle
form entity
conceptindexicalityiconicity
symbolicity
English 306A; Harris
Semiotic triangle (symbol)
“dog”
yappy, hairyquaduped
English 306A; Harris
Semiotic triangle (symbol)
“dog”
Signifier
The (evoked) world
yappy, hairyquaduped
Signified
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English 306A; Harris
Semiotic triangle (index)
Signified
Signifier
The (evoked) world
yappy, hairyquaduped
English 306A; Harris
Semiotic triangle (icon)
Signifier
The (evoked) world
yappy, hairyquaduped
Signified
English 306A; Harris
Semiotic triangle (word)
“dog”
Sense,Intension
Reference,Extension
Sign(narrow sense)
yappy, hairyquaduped
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English 306A; Harris
Semiotic triangle (word)
“dog”
Semasiology
Onomasiology
The (evoked) world
yappy, hairyquaduped
English 306A; Harris
Metaphor and metonymy
Indirect representationSomething (called the vehicle) carries the primary signification for somethingelse (tenor) that ordinarily holds that signification.
Metaphor is iconicThe vehicle/tenor relationship is an asserted resemblance: the tenor is saidto be like the vehicle in some way.
Metonymy is indexicalThe vehicle/tenor relationship is (not exactly necessary but) drawn from thesame habitat: the tenor is related to the vehicle in some way.
English 306A; Harris
Homer is a pigVehicle Tenor
“Homer”“Pig”
Porcine farmanimal
Simpsonspater familias
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English 306A; Harris
Metaphor and metonymy
Indirect representationSomething (called the vehicle) carries the primary signification for somethingelse (tenor) that ordinarily holds that signification.
Metaphor is iconicThe vehicle/tenor relationship is an asserted resemblance: the tenor is saidto be like the vehicle in some way.
Metonymy is indexicalThe vehicle/tenor relationship is (not exactly necessary but) drawn from thesame habitat: the tenor is related to the vehicle in some way.
English 306A; Harris
Metonymy, metaphor
to go tyson to go ballisticMetaphorMetonymy
English 306A; Harris
Metonymy—The principle of set membership
One element of a set or a relationship (thevehicle) singled out to represent otherelement(s) (the tenor)• Buffalo wins in OT!• Hollywood loves westerns.• All hands on deck.• Thirty head of cattle.
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English 306A; Harris
Metaphor—The principle of comparison
One element (the vehicle) represents anotherelement (the tenor), to which it is unrelated.• Homer is a pig.• My love is red, red rose.• Toronto is toast.• The table leg is broken.• The orthopedic wing is closed.
English 306A; Harris
Metonym
Attributes are picked out (treated indexically)to represent something associated with thoseattributes. Like a mascot.
Dancin’Homer
English 306A; Harris
Metaphor
Attributes are invoked, by way (iconically) ofresemblance.
Homer is a pig.• Eats a lot• Noisy• Not very clean.•
• Means ‘Opposite of a man’,but in a wholly evaluative way.
=
English 306A; Harris
“Pussy” Metaphor ⇒ Metonymy ⇒ Metaphor
Indexicality, Iconicity• a relatively mundane example of ordinary language• not a fancy literary or rhetorical device• these processes, and figuration generally, are
pervasive
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English 306A; Harris
“Pussy”
English 306A; Harris
“Pussy”
Metaphor• Tenor = the insult target• Vehicle = a particular type of woman
(still not vagina)• Attributes
• Weak• Soft• Quitter
• Means ‘the sort of woman that gives allof us a bad name for being weak, soft,quitters’ (?); in a wholly evaluativeway.
• Embeds “male” values
=
English 306A; Harris
“Dick!” Metonymy ⇒ Metaphor
Anatomical label
Tenor: penis
Vehicle: Famouslyendowed mannamed Dick (?)Cf. kleenex,