Signature Control Systems, Inc Europe Distributor Meeting October 2, 2008 Barcelona, Spain
Nov 14, 2014
Signature Control Systems, Inc
Europe Distributor MeetingOctober 2, 2008Barcelona, Spain
Signature Irvine CampusHead Office Building; 1 Mason Irvine, CA
• Signature is a privately owned, diversified technology
company, based in Irvine, California USA.
Signature Irvine CampusProduct Development Building; 4 Mason, Irvine CA.
Signature EuropeSCS EUROPE LOCATION
• SCS Europe, based in St Germain de la Grange (30km
Paris). Office + Warehousing
• Area Covered EAMEArea Covered EAME
• Started 2004Started 2004
About SignatureHistory
Signature develops, designs, and manufactures all Golf & Signature develops, designs, and manufactures all Golf &
Central Control products in Irvine, California.Central Control products in Irvine, California.
Signature develops, designs, and manufactures all Turf Signature develops, designs, and manufactures all Turf
Product in Peoria, Illinois.Product in Peoria, Illinois.
All products are internationally compliant with UL, CUL, CSA, All products are internationally compliant with UL, CUL, CSA,
& CE Markings.& CE Markings.
Brand PositioningStrategy
SCS = High tech/ Innovation/ Water Management Web, SCS = High tech/ Innovation/ Water Management Web,
Market : large commercial, city scaleMarket : large commercial, city scale
Nelson = Innovation/ Service/ ProfessionalNelson = Innovation/ Service/ Professional
Market : DIY / Residential / Light CommercialMarket : DIY / Residential / Light Commercial
Brand PositioningStrategy
The Merger = The Merger = What changes is the new company behind What changes is the new company behind
both, Signature is the new name for technology, efficiency and both, Signature is the new name for technology, efficiency and
service. Stronger Companyservice. Stronger Company
Full Scope Product LineFull Scope Product Line
Complimentary Product LineComplimentary Product Line
Markets : Residential/CommercialMarkets : Residential/Commercial
Brand PersonalityStrategy Brand Positioning
People , generally , like peoplePeople , generally , like people
We have the same personalities, we work in irrigation as did the Nelson We have the same personalities, we work in irrigation as did the Nelson
peoplepeople
We are professional, dependable, trustworthy, honest, reliable, friendly, We are professional, dependable, trustworthy, honest, reliable, friendly,
caring and fun lovingcaring and fun loving
Our distributors Our distributors
FutureStrategy Brand Positioning
Message to the market Message to the market
Stability & ContinuityStability & Continuity
Stronger CompanyStronger Company
Merger with positive long term effectMerger with positive long term effect
Use the existing products equity : Solorain, Ez Pro, Duralife, E-aurora, Click Set, Use the existing products equity : Solorain, Ez Pro, Duralife, E-aurora, Click Set,
ConstellationConstellation
Build the new merger as Signature Brand Equity, meaning;Build the new merger as Signature Brand Equity, meaning;
Quality, Innovation, Solutions, Superior Water ManagementQuality, Innovation, Solutions, Superior Water Management
About SignatureSCS EUROPE ORGANISATION
• Brian Smith : President (USA)
• Roberto Izaguirre : Vice President
– Michel Arbadji : Managing Director of SCS-Europe
• Gemma Gonzales Sales Administration
• Thierry Maria : Area Manager EU
• Mohannad Ayoubi : Area Manager MEMohannad Ayoubi : Area Manager ME
• Raphael Aouad : Tech Service MERaphael Aouad : Tech Service ME
BJS Message
To All Distributors;To All Distributors;
““The history of Nelson is a very rich one; the history of Signature The history of Nelson is a very rich one; the history of Signature
is a very contemporary one. This combination is INDUSTRY is a very contemporary one. This combination is INDUSTRY
CHANGING!”CHANGING!”
““The ability for 2-Companies to merge product lines in a creative The ability for 2-Companies to merge product lines in a creative
manner, is very rare & for Distributors to bare the fruits of manner, is very rare & for Distributors to bare the fruits of
such, even more rare ..”such, even more rare ..”
““I am very excited about the future with our Distributors and I am very excited about the future with our Distributors and
disappointed I could not be with you in Barcelona, but hope to disappointed I could not be with you in Barcelona, but hope to
visit each of you personally in the near future ..”visit each of you personally in the near future ..”
““I toast you for coming & appreciate your future business ..”I toast you for coming & appreciate your future business ..”
Brian J. SmithBrian J. Smith
About Signature
• Commercial
– Products Branded:
– Commercial CentralsCommercial Centrals
– Controllers & SatellitesControllers & Satellites
– Communication TechnologyCommunication Technology
– Desktop & Web SoftwareDesktop & Web Software
– PDA-SoftwarePDA-Software
– Valves, Spray-Heads, and Valves, Spray-Heads, and
Large Turf RotorsLarge Turf Rotors
Market Segments and line of Products
About SignatureMarket Segments and line of Products
• Golf
– Products Branded:
– Golf CentralsGolf Centrals
– Golf SatellitesGolf Satellites
– Communication TechnologyCommunication Technology
– Desktop & Web SoftwareDesktop & Web Software
– PDA-SoftwarePDA-Software
– Large Turf Rotors & ValvesLarge Turf Rotors & Valves
– Irrigation AccessoriesIrrigation Accessories
– GPS-Vehicle Tracking & GPS-Vehicle Tracking &
Preventative MaintenancePreventative Maintenance
Large Turf-Site References
• City Of Vitoria Spain• Wajba Palace Qatar• Emirates Palace AD• Dubai Festival City • City of Murcia, Malaga, …9• Riyadh ring road• 470 project Abu Dhabi• Corniche Abu Dhabi• Olympic Village Athens• City of Bareiro, Peniche• Several large commercial site
Large Turf Reference; EMEA
Large Turf References
• Doha Golf Course Qatar
• Wilder Kaiser Austria
• Vale de Lobo Portugal
• Bom Success PT
• Heyworth G.C UK
• Baltic Hills GR
• Heyworth G.C UK
• Chateau Gaillon FR
• Around 50
Large Turf Reference; EMEA
The Signature Platform
Integrated Solution