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Brand Distribution Promotion

A B.Sc ( Chemistry) graduate and MBA

(Mktg) professional with over 16 + years of

rich exposures in FMCG/ Consumer/

Commodity Industries. Well exposure in

Modern Trade/Channel sales/HORECA

verticals. Developed hands on strategic

planning, MT/ HORECA /Corporate

business set up, Distribution channel

management, Business development, BTL

Activities, Customer service and Team

management.

Prakash C Mishra Biswajeet Kumar

A B.Sc (Physics) with professional degree

in MBA (Marketing) , got 16+ years of

experience in Channel Sales , Key account

handling, Business Development. Mostly

exposure in leading sales teams, team

supervision & development, Key Account

handling, building new business

relationships and developing business

opportunities within existing client bases,

B2B sales & rigid plastic packaging. Also

have expertise in handling pan-India

vendor management and interfacing with

their Supply Chain Management systems.

Enhancing maximum business mileage with limited resources.

Sales Vs Return

Forecast

Execute as per the Plan

Month Vs City

wise sales plan

Month wise

placement plan

Manpower Plan Promotional

Plan

Forecast

Blueprint

Primary

Data

Secondary

Data

SWOT

Analysis

Product

Stratagem

Brand &

Logo

Design

Barcode

Generation

Pack

Design

Brand

Theme

- Searching for the partners

dealing with same range of

products.

- Sharing the terms of the

clients.

- Negotiation with the

partners.

- Closing the agreements with

the partners.

- Presenting clients profile to the

category managers /Buyers.

- Negotiation in terms of Margin,

payment terms, space hiring etc.

- Product mapping.

- Distributor allocating &

mapping.

- Promotion and activity planning.

- TOT Finalising.

- Presenting clients profile to

the Purchase managers

/Chefs.

- Negotiation in terms of

Margin, payment terms, etc.

- Product listing.

- Distributor allocating.

- TOT Finalising.

- Presenting clients profile to

the Category Managers.

- Negotiation in terms of

Margin, payment terms, etc.

- Distributor allocating.

- TOT & Marketing Support

finalisation.

End cap/FSU

Designing

In Shop

Activities

Cross Promos

Exhibitions

Below The Line

Retailers

Board

Placement

Sourcing

Company’s

Branding T–

Shirt/Shirt

Kiosk/ Promo

table/ Garden

Umbrella

Designing &

Sourcing

Television Radio

News Paper &

Magazine

Online

Shopping Billboard

Above The Line

Paper Insert Flier Circulation

Through The Line

Search Engine Optimization.

Pay Per Click Campaigns.

Key Word Analysis.

Social Media

Search Media Optimization.

Online Reputation Mgt.

Social Media Paid Campaigns.

S E O

S M O

E Mail Marketing.

SMS Campaigns.

Whats App Campaigns.

Mobile Campaigns.

Concept Designing.

Oth

ers

Search Engine Optimization

Search Engine Marketing

Gifting

Primary

Scheme

Dealing with Articles :

Deodorants, Watch, Laptop bags, Delivery bags, Handcrafted

soaps, Own named engraved Watch/Mug/Pen, Key chain,

Wallet, Indian fusion Mithai..........so on

Secondary

Scheme

Employee &

Client Gifting

Sales & Mktg

Incentives

Positions KRA Package/Year

National Head - Modern Trade

Handling PAN India operations, Meeting with the Category Managers, Finalising the terms, Sign up the TOT, Fulfilling Vendor registration formalities, Sales forecasting, Territory Planning, Distribution set ups, Promotional activity planning, E- Shopping placements, Sales Reviews, Preparing sales report, Analysing the sales on Monthly/Quarterly/Yearly.

12 - 15 Lakhs

Zonal Key Accounts Manager - Modern Trade

Handling zone operations, Meeting with the Category Managers for stand alone stores, Finalising the terms, Sign up the TOT, Fulfilling Vendor registration formalities, Sales forecasting, Zonal Territory Planning, Appointing Distributers, Promotional activity planning, E- Shopping placements, Sales Reviews, Preparing sales report, Analysing the sales on Monthly/Quarterly/Yearly. All these profiles under coordinations with the National Manager.

7 - 8 Lakhs

Key Accounts Executive - Modern Trade

Handling distributers for primary sales as well collections, claims handling, Merchandising at the store, Maintaing good relation with the Retail floor persons for generating volume, Co ordinating for Payment collections from the retail, Preparing sales report.

4 - 5 Lakhs

Marketing Manager

Planning for brand promotions, Preparing pricing strategy to compete with the competitors, Create concept to promote the brand inside the store with coordination with marketing agencies, Develop new ideas to attarct direct consumers, Social media blasts.

8 - 10 Lakhs

Total Package 31 - 38 Lakhs

Sign Up Saga Will do the profile of National Head, Zonal Manager and Marketing Manager

Much Lesser than above