Siemens CS Brief

Siemens Case Study

Claudia, Julia, Thuy, Derek, Joao,

Leonardo, Orlando & Stephen

Overview

Market & Competition

IP Emergence

SEN place in the Market

Asterisk’s Impact

What did the communications market look like?

PBX System Answer

Proprietary Technology

Large Players

Hardwire Infrastructure

Less Integrative

How did firms compete?

PBX System Answer

Competition

Why IP emergence seems to be a driver of change?

IP System Answer

Packet-switch Network

Data & Voice same Channel

Reduce Complex old Hardware

Data Exchange for Different Devices

What is SEN’s position in the environment?

Answer

VoIP Position

Focused on Hybrid Option

How might this position be improved?

Answer

Leveraging SME offered OSS Solutions

Being True to Themselves

Should SEN consider Asterisk a threat?

Why / Why not?

Yes, because ease of use

Malleability

Low Costs

How should SEN react?

Offer OSS

Opportunity to Tailor to each Client

Questions?