Leveraging Social Networking and Virtual Communities in Global Health Suzanne Rainey Joe Pringle Peggy D’Adamo (JHU/HIPNET) Megan O’Brien (JHU CCP) Forum One Communications [email protected] Tel 703.548.1855 x12 FreeFoto.com
SID W Online Community--Leveraging Social Networking and Virtual Communities in Global Health / Forum One Communications
Nov 17, 2014
Discusses the value of leveraging social networking and online communities to improve global health outcomes. Explores social networking and online communities tools and their purposes (for campaigning, promoting programmatic work, disseminating knowlege, sharing data, collaborating, communicating, facilitating discussion, debating, etc). Specifically examines Twitter, blogging, facebook campaign, and ning strategies in global health. Ties social networking and virtual community initiatives to MDGs. http://www.ForumOne.com / contact Suzanne Rainey [email protected] .
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Leveraging Social Networking and Virtual Communities in Global Health
Suzanne RaineyJoe PringlePeggy D’Adamo (JHU/HIPNET)Megan O’Brien (JHU CCP)
Forum One [email protected] Tel 703.548.1855 x12
FreeFoto.com
Slides provided by
Learn more: www.forumone.com
3
About Forum One
We’re a digital communications firm focused on accelerating progress
on important issues -- health, education, environment, international
development, and others.
We provide expertise in:
– internet strategy
– online community and collaboration
– user experience and design, and
– web technology
Our goal: To help our clients increase their impact.
Our tagline: Communicate. Collaborate. Change the World.
Leveraging Social Networking and Virtual Communities in Global Health
Suzanne RaineyJoe PringlePeggy D’Adamo (JHU/HIPNET)Megan O’Brien (JHU CCP)
Forum One [email protected] Tel 703.548.1855 x12
FreeFoto.com
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Today’s Agenda
1. Introductions
2. What questions do you want answered today?
3. Social networking (Suzanne Rainey)
4. Online community (Peggy D’Adamo & Megan O’Brien)
5. Global community knowledge sharing (Joe Pringle)
6. Discussion (30 minutes)
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Internet Users Worldwide
Worldwide: 1.6 billion
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To Whom Do We Listen?
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To Whom Do We Listen?
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These Tools Can Help Us
– Campaign
– Promote our programmatic work
– Disseminate knowledge
– Share data
– Collaborate
– Communicate/Discuss/Debate
– …to reach our global health goals, and impact the MDGs
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Source:Morningside Analytics
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Twitter and Global Health
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Why Use Twitter?
My personal theory:You get out what you put in.
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Why Use Twitter?
As part of your organization’s strategic objectives, to:
• Expand your organization’s prominence
• Reach new kinds of users
• Find people who won’t just find you
• Advertise your:
– Events
– Publications
– Staff
– Services
• Share knowledge—What’s going on
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Create a ‘Followers’ Strategy
• Search and follow, and post things for people interested in:
– USAID
– Global health
– GHC
– Malaria
– Tanzania
– …
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What Makes a Good Tweet?
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What Makes a Good Tweet?
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Using Social Networking Tools to
Promote and Capture Events:
• Pre• Post• During
…to get more value
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Before Events: Education
• Talk about the event
• Encourage people to sign up/register
• Show them where to go on your organization’s web site
• Promote reading materials on your site in advance
• Promote people behind the event
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Conduct an Interview: Pre Event
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Twitter: Pre Event
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Facebook: Pre Event
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Blogging: Pre Event
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Summarize Best Tweets
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Twubs: During/Post Event
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During an Event: Market/Teach
• Hand out flyer with instructions:
– Promote the ‘hash tag’, e.g. #ghc36, #interaction09
– Promote the ways you’re capturing the event:
• Flicker or Twitter Photos
• Video
• Other
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How Are You Using Twitter?
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People Use Facebook for:
• Organizational promotion
• Individual promotion
• Campaigns
• Fundraising/causes
• Creating groups
…extending your presence
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Why Facebook?
• More than 250 million active users
• More than 120 million users log on to Facebook at least once each
day
• The fastest growing demographic is those 35 years old and older
• Average user has 120 friends on the site
• More than 5 billion minutes are spent on Facebook each day
• More than 8 million users become fans of Pages each day
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Why Facebook?
• These people aren’t all going to your xyz.org web site
• People trust their friends, and tend to do what their friends ask
them to do….or at least consider it
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SID/W on Facebook
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Facebook: Campaigns
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How Are You Using Facebook?
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Online Communities Using Ning
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Online Communities: Ning
• Private communities (behind a password)
• Useful for:
– Group coordination, networking
– Sharing ideas & best practices
– Discussing
– Enhancing event participation
– Chat
– Promotion of individual work
– Organize events
– Share photos
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Ning Features:
• Personal member profiles
• Event organization
• Blogs
• News & updates
• Chat/Discussion
• Group messaging
• RSS
• Multilingual
It is NOT: A document library/content management system
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Ning: Health Systems Community
redencuestas.org
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opendev.ning.com
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Telecentre.org
Slides provided by
Learn more: www.forumone.com
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