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Short photo-impres s ion
s ome highlights additional to the report
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HEALTH;
Salt replacers- Lactosalt- KSalt- Minosel- etc.
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HEALTH;
Free from - breadHealthy dark chocolate
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HEALTH;
Omega-3;- Milk – ‘Smart’- Chicken- Pasta
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HEALTH;
Multicereal+‘Balanced nutrition’
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HEALTH;
Unsaturated fats
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HEALTH;
100Kcal-servings
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HEALTH;
Cola + Vitamins
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BEAUTY;
Food&beauty
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CONVENIENCE;
Easy breakfastA-brand Gatoradeenters breakfast market
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CONVENIENCE;
Microwave products- Pizza/Panino/..- Cakes
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AUTHENTICITY;
Slow baking
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SUSTAINABILITY;Fair Trade
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Ideation;
Original namingSnack - Sandwich
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Ideation;
Claiming the moment in the afternoon (3-5)when you’re in the office and may need something savoury
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Ideation;
Bread rolled-upAnd carrying healthy vegetables
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Ideation;Yoghurt taste markers
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Ideation;Flowers in food
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Ideation;- Crytallized olives with sugar- Cheese-chocolate combination- Beer with extra taste
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Ideation;Fish Cakes
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Ideation;Kids lunch boxes
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Competition;
Cooled liquid baker’s yeast
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Packaging;- Aerosol with mouse-sauce- Cap with ingredients to be put on waterbottle-‘surprise-egg’ in/on a bottle