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NMAI.SI.edu/mobile
http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour
Mobile.NASM.SI.edu
http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website
GoSmithsonian.com (mobile)
http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile
Design USA at Cooper-Hewitt“Don’t even think about not using it because then
you won’t truly see the show.”
http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
Roberta Smith, NY Times, 14 January 2010http://www.nytimes.com/2010/01/15/arts/design/15design.html
MEanderthal
http://smithsonian-webstrategy.wikispaces.com/MEanderthal
Yves Klein at the Hirshhorn
http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
Plus: More than 20 Podcasts on iTunes
Numerous cellphone & traditional audio tours at NPG, American Art, NASM, NMAI and others since 2006
SmithsonianMag.com & AirSpaceMag.com mobile
Text-message-based games and scavenger hunts
Mobile giving initiatives in development
In the Pipeline Extensive research into Mall visitor audiences
GoSmithsonian & Zoo SCVNGR hunts
American Art mobile museum guide
Mall visitors’ app
NMAI exhibition tour app
Zoo app
Mobile giving
NMNH Leaf-identifier app
Mobile cross-collections search
Experiments in Augmented Reality
Where are we going?
Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile
Voice your Vision: http://www.youtube.com/user/SmithsonianMobile
From June 2010: mLearning workshops & summit
July-September 2010: Mobile Strategic Planning
July 21-23, 2010: Mini-conference Workshops for SI staff Mobile fair
August 2010: Drafting…
September 2010: First draft reviewed by SI staff
SI Mobile Strategic Planning
Urgent Questions How can we make a Smithsonian Mobile that is greater than the sum
of its parts?
What framework will encourage collaboration and ‘joined up thinking’ among the Smithsonian’s many museums, research units and zoo to the benefit of staff and visitors alike?
What tools and best practices will facilitate quick and efficient development, e.g. through reuse of common mobile modules and APIs to avoid reinventing the wheel with every initiative?
What infrastructure is required to ensure the best possible experience of the Smithsonian by visitors, scholars, and partners around the world?
How can we strengthen and defend Smithsonian quality and brand values across the rapidly changing mobile platforms and landscape?
More at: http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning
What will SI Mobile look like?1. Best practice documentation
2. Infrastructure: ubiquitous secure hosting platforms for mobile content management &
publishing analytics to support opensource applications
3. Standards
4. A Smithsonian Mobile Architecture and framework
5. A Mobile Toolkit
Some of the tools… Smithsonian Commons Mobile
Collections search
Image delivery
Events calendars
Maps and wayfinding
“About…” content and functionality
Visitor feedback capture
Social media functions/communities of interest
Mobile metrics and campaign functions
Mobile advertising and promotions
Location-based functions
Augmented reality
?? What would you add?
Carry on!
Find out more at: http://smithsonian-webstrategy.wikispaces.com/Mobile
Join the conversation: http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning
Voice your Vision: http://www.youtube.com/user/SmithsonianMobile
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