UNDERSTANDING THE DISTRIBUTION SYSTEM OF I.T.C AN COMPETITIVE ANALYSIS Submitted for the partial fulfilment of the requirement for the award of POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY:- Shubham chaudhary ROLL NO: - M2012104 UNDER THE GUIDENCE OF:- SUBMITTED TO:- Ms.Nidhi phutela Asst. Professor
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UNDERSTANDING THE DISTRIBUTION SYSTEM OF I.T.C
AN COMPETITIVE ANALYSIS
Submitted for the partial fulfilment of the requirement for the award of
POST GRADUATE DIPLOMA IN MANAGEMENT
SUBMITTED BY:-
Shubham chaudhary
ROLL NO: - M2012104
UNDER THE GUIDENCE OF:-
SUBMITTED TO:-
Ms.Nidhi phutela
Asst. Professor
APEEJAY INSTITUTE OF TECHNOLOGY- SCHOOL OF MANAGEMENT, GREATER
NOIDA (2012-14)
PREFACE
The PGDM AICTE (MBA) curriculum is so designed that we can get enough practical
knowledge of business world help them to explore their skills in corporate world in future.
The PGDM training helps us to understand and gain knowledge about the industry and the
market environment. It develops skills of analyzing and interpreting problems through
application of concepts and techniques of management.
I am lucky that, I got an opportunity for making the project report on “ITC Sun feast biscuit.”
I visited the various concerns for two months and I prepare my project report on the topic
“UNDERSTANDINGTHEDISTRIBUTION SYSTEM OF I.T.C AN COMPETITIVE
ANALYSIS..”
And the study is divided into various chapters to get knowledge. I also considered some
published material on the particular topic as well as about the concern. This helps me in
boosting up my confidence and determination which will help me to face the situation in
coming years. This report is written account of what I learnt and experienced during my
survey. I wish, those going through it will not only find it readable but also get as useful
information. The main limitation of my experience was that I did not get the full and correct
information from the market, as many of the respondents did not answer to my questionnaire
correctly and completely.
I did a project for ITC in Haridwar. The study consists of the following chapters. Introduction
of ITC, study on performance of Sunfeast biscuit in terms of their competitor, retailers and
customers perception, sales analysis, distribution, and conclusion etc.
ACKNOWLEDGEMENT
Life of human beings is full of interaction. No one is self-sufficient by himself whenever
anyone is doing some serious and important work a lot of help from the people concerned is
needed & one less specially obliged towards them. I cannot forget acknowledging them in
few words as without the guidance & co-ordination of them in my project report would not
have been possible.
A large number of individual contributed to this project. I am thankful to all of them for their
help and encouragement. My writing in the project report has also been influenced by a
number of website and standard textbooks. As for as possible, they have been fully
acknowledged at the appropriate place. I express my gratitude to all of them.
First of all I owe my heartfelt gratitude to my guide Prof. Ms. Nidhi phutela for his noble
guidance throughout the completion of the project.
I would like to extend my heartfelt thanks to Mr. Gaurav Mehandiratta, Asst. Manager of
ITC Pvt. Ltd., Saharanpur Branch for giving me an opportunity to work on this project.
I would also like to thanks Mr. Mukesh pandey , Area Manager of ITC Pvt. Ltd., Haridwar
for his guidance, inspiration, and constructive suggestions, which helped me in the project.
I must also thank the management of ITC Pvt. Ltd. to provide excellent opportunity and
environment to be able to pull my project through. Cooperation of the staff is also gratefully
acknowledged.
Last but not least, also give my sincere thanks to all the people to directly indirectly have help
and encourage me in finding the way to us collecting the requisite information and
completing the project effectively and timely.
Shubham chaudhary
AIT – School of Management, Greater Noida
DECLARATION
I, the undersigned, hereby declare that the Project Report entitled “UNDERSTANDING THE
DISTRIBUTIONSYSTEM OF I.T.C AND COMPETITIVE ANALYSIS.” written and
submitted by me to the APEEJAY INSTITUTE OF TECHNOLOGY- SCHOOL OF
MANAGEMENT, Greater Noida in partial fulfilment of the requirements for the award of
PGDM (MBA) under the guidance of Ms. Nidhi Phutela is my original work and the
conclusions drawn therein are based on the material collected by myself.
SHUBHAM CHAUDHARY
PLACE: - HARIDWAR
Date:-
CERTIFICATE
This is to certify that the “UNDERSTANDING THE DISTRIBUTIONSYSTEM OF I.T.C
AND COMPETITIVE ANALYSIS.”is the bonafide project work done by Shubham
chaudhary student of Apeejay Institute of Technology – School of Management, Greater
Noida during the Summer Internship Training, in partial fulfilment of the requirements for
the award of the Degree of “Post Graduate Diploma in Management” and that the project has
not formed the basis for the award previously of any degree, diploma, fellowship or any
similar title. To the best of my knowledge and belief the project represents independent and
original work on the part of candidate under my guidance.
Name and Signature of Mentor
Name and Signature of Director
INDEX
Contents Page No
Chapter- 1:- Introduction & Profile of the organization 01
ITC PROFILE 08
HISTORY OF ITC 10
ORGANIZATIONAL STRUCTURE 24
AREA OF DIVERSIFICATION 25
SUNFEAST PROFILE 31
Chapter-2:-
HOW ITC TURNED BUSCUITS BUSINESS
DISTRIBUTION SYSRTM OF I.T.C
35
40
Chapter-3:-
Objective of the study 43
Scope of the study 45
Limitation of the study 46
Chapter- 4:-
Chapter- 5:-
Major Competitors of sunfeast biscuit
Research methodology and design
47
55
Chapter- 6:- Data presentation, Analysis, and interpretation 58
Chapter- 7:- suggestions and swot 71
Chapter-8:- Bibliography 80
Chapter-9:- Annexure 82
CHAPTER- 1
Distribution system of I.T.C
CHAPTER- 2
INTRODUCTION
INTRODUCTION
ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of
India Limited. As the Company's ownership progressively Indianised, the name of the
Company was changed from Imperial Tobacco Company of India Limited to India Tobacco
Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the
Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes &
Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-
business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full
stops in the Company's name were removed effective September 18, 2001. The Company
now stands rechristened 'ITC Limited'.
The Company’s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata,
was the centre of the Company's existence. The Company celebrated its 16th birthday on
August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed
J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was
historic in more ways than one. It was to mark the beginning of a long and eventful journey
into India's future. The Company's headquarter building, 'Virginia House', which came up on
that plot of land two years later, would go on to become one of Kolkata's most venerated
landmarks.
Though the first six decades of the Company's existence were primarily devoted to the
growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies
witnessed the beginnings of a corporate transformation that would usher in momentous
changes in the life of the Company.
ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration
for ITC's Cigarettes business. It is today India's most sophisticated packaging house.
In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai
which was rechristened 'ITC-Welcomgroup Hotel Chola'. The objective of ITC's entry into
the hotels business was rooted in the concept of creating value for the nation. ITC chose the
hotels business for its potential to earn high levels of foreign exchange, create tourism
infrastructure and generate large scale direct and indirect employment. Since then ITC's
(Consumer Packaged Goods & Retail), THT (Travel, Hospitality and Transportation) and
Media & Entertainment.
ITC's foray into the Foods business is an outstanding example of successfully blending
multiple internal competencies to create a new driver of business growth. It began in August
2001 with the introduction of'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002,
ITC entered the confectionery and staples segments with the launch of the brands mint-
o and Candyman confectionery and Aashirvaadatta (wheat flour). 2003 witnessed the
introduction of Sunfeast as the Company entered the biscuits segment. ITC's entered the fast
growing branded snacks category with Bingo! in 2007. In eight years, the Foods business has
grown to a significant size with over 200 differentiated products under six distinctive brands,
with an enviable distribution reach, a rapidly growing market share and a solid market
standing.
In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire
value chain found yet another expression in the Safety Matches initiative. ITC now markets
popular safety matchesbrands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro.
ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked the
manifestation of its partnership with the cottage sector. ITC's popular agarbattis brands
include Spriha and Mangaldeepacross a range of fragrances like Rose, Jasmine, Bouquet,
Sandalwood, Madhur, Sambrani and Nagchampa.
ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care
products for men and women in July 2005. Inizio, the signature range under Essenza Di
Wills provides a comprehensive grooming regimen with distinct lines for men (Inizio
Homme) and women (Inizio Femme). Continuing with its tradition of bringing world class
products to Indian consumers the Company launched 'Fiama Di Wills', a premium range of
Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively.
The Company also launched the 'Superia' range of Soaps and Shampoos in the mass-market
segment at select markets in October 2007 and Vivel De Wills & Vivel range of soaps in
February and Vivel range of shampoos in June 2008.
ITC PROFILE
ITC is one of India's foremost private sector companies with a market capitalization of nearly
US $ 18 billion and a turnover of over US $ 5.1 Billion. ITC is rated among the World's Best
Big Companies, Asia's 'Feb. 50' and the World's Most Reputable Companies by Forbes
magazine, among India's Most Respected Companies by Business World and among India's
Most Valuable Companies by Business Today. ITC also ranks among India's top 10 `Most
Valuable (Company) Brands', in a study conducted by Brand Finance and published by the
Economic Times.
ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers,
Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology,
Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products.
While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels,
Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its
nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and
Stationery.
As one of India's most valuable and respected corporations, ITC is widely perceived to be
dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a
commitment beyond the market". In his own words. "ITC believes that its aspiration to
create enduring value for the nation provides the motive force to sustain growing
shareholder value. ITC practices this philosophy by not only driving each of its
businesses towards international competitiveness but by also consciously contributing to
enhancing the competitiveness of the larger value chain of which it is a part."
ITC's diversified status originates from its corporate strategy aimed at creating multiple
drivers of growth anchored on its time-tested core competencies: unmatched distribution
reach, superior brand-building capabilities, effective supply chain management and
acknowledged service skills in hoteliering. Over time, the strategic forays into new
businesses are expected to garner a significant share of these emerging high-growth markets
in India.
ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of
the country's biggest foreign exchange earners (US $ 3.2 billion in the last decade). The
Company's 'e-Chou pal' initiative is enabling Indian agriculture significantly enhance its
competitiveness by empowering Indian farmers through the power of the Internet. This
transformational strategy, which has already become the subject matter of a case study at
Harvard Business School, is expected to progressively create for ITC a huge rural distribution
infrastructure, significantly enhancing the Company's marketing reach.
ITC's wholly owned Information Technology subsidiary, ITC InfoTech India Limited, is
aggressively pursuing emerging opportunities in providing end-to-end IT solutions, including
e-enabled services and business process outsourcing.
ITC's production facilities and hotels have won numerous national and international awards
for quality, productivity, safety and environment management systems. ITC was the first
company in India to voluntarily seek a corporate governance rating.
ITC employs over 25,000 people at more than 60 locations across India. The Company
continuously endeavors to enhance its wealth generating capabilities in a globalizing
environment to consistently reward more than 3, 68,000 shareholders, fulfil the aspirations of
its stakeholders and meet societal expectations. This over-arching vision of the company is
expressively captured in its corporate positioning statement: "Enduring Value. For the nation
For the Shareholder.
Company History – ITC
1910
- On 24th August the Company was incorporated as a Private Limited Company under the name, Imperial Tobacco Co. of IndiaLtd. The Company manufacture and distribute cigarettes and smoking tobaccos and specialty papers including cigarette issue papers (Sole manufacturer in the country).
1953
- The Company acquired the manufacturing business of Tobacco Manufacturers (India) Ltd.,
and the Complementary Lithographic Printing business of Printers (India) Ltd.
1954
- The Company was converted into a Public Limited Company on 27th October.
1970
- The name of the Company was changed from the Imperial Tobacco Co of India Ltd., to
India Tobacco Co. Ltd., in May.
1972
- On October Company entered into hotel business.
1973
- Company received the approval of Govt. for setting up three Processing plants.
1974
- On 1st April name again changed to I T C Ltd.
1975
- ITC Ltd Purchased the net asset in India of India Leaf Tobacco Development Co. Ltd.
(UK).
1979
The name of the Company's chain of hotels was changed from Welcome Hotels to
Welcomgroup. The company entered into a Marketing Service and Reservations Agreement
with the Sheration International Incorporated which was sanctioned by Govt. on 27th January.
1983
- A new Company under the name Gujarat Hotels was incorporated under a joint venture
agreement signed between the Company and Gujarat Industrial Investment Corporation. This
Co. had set up a 144-room hotel at Vadodara known as Welcome group Vadodara.
1987
- New brands viz., Wills Flake Premium Filter and Scissors Filter were introduced. Long-
term agreements were entered into with the unions of factories located at Calcutta,
Saharanpur and Munger. In Bangalore, however, working was affected by a strike for 114
days.
1988
- In May the company formed a new division called Agribusiness Division for carrying out
research and development on production and distribution of high yielding cultivars with
emphasis on oil seeds, marketing of edible oils in bulk and consumer packs and export of
agricultural produce.
- A Memorandum of Understanding was signed with the authorities to open an Indian
restaurant in Odessa, U.S.S.R.
- Different varieties of oilseeds under the brand name of ADARSH and cooking oil under
SUNDROP were launched.
- New investments were made in water and bulk liquid packaging project. The Company
explored the possibility of setting up a new software development centre in India with ability
to access Company's customers' computers abroad through data communication Links.
- A major part of the business of India Leaf Tobacco Development Co. Ltd., (U.K.) (ILTD)
consisted of its operations in India where it operated as a sister concern of the Company.
ILTD was a pioneer in introducing Virginia tobacco to India and over the year, developed
into a highly efficient enterprise, besides being a very large exporter of tobacco. The
Company purchases, with effect from 1st April, 1975, the net assets in India of ILTD
whereupon it became a division of the Company.
1990
- Refined mustard oil under the brand name REAL GOLD was introduced in the market.
- On 1st April Tribeni Tissues Ltd was amalgamated with the Co.
1992
- Since January there was labour unrest at Tribeni Tissues papermill which led to a lockout at
the mill with effect from 27thMay.
- On 8th April, ITC Global Holdings Pte. Ltd was incorporated in Singapore a wholly
owned trading subsidiary of the Company.
- During the same period a wholly owned subsidiary ITC InfoTech Ltd. Incorporated in UK
with an authorised capital of US $ 2million and paid up capital of US lakh.
1993
- The Company successfully launched Hero brand Cigarettes.
- Two new brands viz., `Classic Milds' and `Hero' were launched at the premium and small-
length ends respectively.
1995
- Company introduced CAPSTAN Menthol filter, CAPSTAN standard and Bristo standard
and re-designed Gold Flake Kings and Berkley Filter. Further, Gold Flake Lights in King-
size was Introduced into test markets.
1996
- The Company has launched `Classic Ultra Milds' and `Wills Natural Lights' brands during
the year.
1997
- ITC Classic Finance Ltd. was amalgamated with ICICI Ltd.
1998
- ITC has nearly 105 subsidiaries, which are involved in various kinds of operations.
1999
- Tobacco gaint ITC has raised its stake in paper and paperboards subsidiary, ITC
Bhadrachalam Paperboards, from 37% to 51% through a preferential allotment of equity
shares. This follow the allotment, by the board of ITC Bhadrachalam Paperboards, of
1,91,20,000 No. of equity shares of Rs. 10 each for cash, at an issue price of Rs. 65 per share
and 11% redeemable cumulative-preference shares of the face value of Rs100 each, for cash,
at par to promoter company ITC.
- ITC will set up a new tobacco processing department (TPD) because the increased
production will make it economical toprocess tobacco on site.
- The Anaparti factory of ITC Ltd -- ILTD division, received the Rajiv Gandhi National Quality
award for 1995.
2000
- ITC Infotech Ltd, the UK-based, wholly-owned subsidiary of the Company, and Compaq
Computer (I) Pvt. Ltd. signed an MoU aimed at exploring business opportunities for
deploying e-enabled solutions.
- The Company has launched a project e-Choupal in Bhopal to Web-enable farmers to make
a beginning in agricultural e-trade.
- ITC Ltd its entry into retailing business by launching branded leisurewear apparels as part
of its diversification strategy into new areas.
- The Company is hiving off its Infotech services businesses in India, the US and UK and
merging them into a separate wholly-owned subsidiary.
- The IT division has entered into agreements with Compaq and expand the IT business.
- The company set up the Lifestyle Retailing Business Division. A strategic Business Unit for
the greeting cards business was set up under the Packaging and Printing Division.
- ITC has launched Wills Sport, a full range of internationally styled premium wear for men
and women.
- Tobacco Company ITC launched a website, billed as `one stop terminus' for international
customers of agricultural commodities. The website, WWW.itcibd.com, will provide
information on trading of key commodities.
- The Company have set up units in the north-eastern States to avail of special incentives
relating to Central excise duties.
- On 21th August, ITC Infotech India Limited became a wholly owned subsidiary of the
company. Ansal Hotels Limited became a subsidiary of ITC Hotels Limited effective from
12th July.
- The Board of the company has recommended an employee stock option scheme.
-Having carved a niche for itself by launching the first branded lifestyle apparel, Wills Sport,
in Delhi in July 2000, the Lifestyle Retailing Business Division of ITC Limited has now big
plans up its sleeve.
2002
- ITC, Tobacco major, has launched Aashirvaad atta making its foray into Indian atta
market.
- ITC's greetings cards business and Maple Leaf have entered into Joint Venture where
Maple Leaf will exclusively manufacture pop-up cards for ITC.
- ITC Foods and ITC Ltd, is finally foraying its way to the Rs 1,100 crore confectionery
market. The foods division which has shifted office from Kolkata to Bangalore this month
has introduced its first confectionery product, acquired brand Minto in four cities. -ITC
Greeting Cards Business (ITC-GCB), has forayed into stationery products segment with the
launch of Expressions PaperKraft.
-ITC Limited has taken over Wills brand. ITC had to acquire the Wills brand in the US,
before it takes Wills merchandise to America.
-ITC, now moves towards match business, it has diversified into the match business to earn
more revenues from non-tobacco businesses.
2003
-ITC Ltd has informed to BSE that company's Spriha brand of natural incense sticks
(Agarbathis) manufactured by Cottage Industries, a unit of the Sri Aurobindo Udyog Trust in
Pondicherry was launched on February 21, 2003.
-ITC on April 04, introduced salt in the staple segment, as part of its efforts to clock a Rs 500
crore sales in five years. Salt is the second offering from ITC Foods' staple business in the
past 10months, under the brand name of 'Aashirvaad'.
-Commences commercial production of paper using the environment-friendly ECF
(elemental chlorine-free) technology at its Bhadrachalam unit in Andhra Pradesh -Food
wing of ITC eyes on 4 pc market share in biscuit market -ITC unveils new brand of agarbattis
2004
-ITC Food launches a range of 'cooking pastes' under its ready-to-eat gourmet cuisine brand
Kitchens of India and ready meal Aashirwad brand
-Completes the process of acquiring the paperboard manufacturing facility of BILT
Industrial Packaging Co Ltd. (Bipco) near Coimbatore in Tamil Nadu. The facility, renamed
'unit Kovai', will operate as part of the paperboards and specialty papers division of ITC,
which has a unit at Bhadrachalam in Andhra Pradesh.
-ITC unveils Sunfeast biscuits in Chennai
- ITC ties up with Israeli firm for e-channel.
2005
- ITC Ltd becomes one of the very few companies in India to obtain the coveted Quality
Management System certification ISO 9001:2000 for investor servicing.
- ITC Ltd wins 'Golden Peacock Global Award for Corporate Social Responsibility (CSR)
in Emerging Economies for 2005'.
- ITC Ltd signs MoU with Tripura Government for a bamboo development programme.
- ITC unveils new `5-in-1' agarbattis -ITC
unveils `Expressions Regalia'
-ITC e-Choupal gets Development Gateway Award-
ITC unveils Candyman Cofitino
2006
-ITC forges alliance with Tilda for DNA-tested basmati -ITC ties-up with Marubeni for food biz
2007
- ITCLtd. Has informed that the Board of Directors of the Company at the meeting held on
July 27, 2007, appointed :
(i) Mr. A. Baijal, IAS (Retd.), as an Additional Director of the Company, representating the
Specified Undertaking of the Unit Trust of India (SUUTI),
(ii) Mr. D. K. Mehrotra, Managing Director - Life Insurance Corporation of India (LIC) as an
Additional Director of the Company,representing LIC,
(iii) Dr. R. K. Kaul, General Manager - National Insurance Company Limited, as an
Additional Director of the Company, representing General Insurers' (Public Sector)
Association of India,
(iv) Mr. P. B. Ramanujam, as an Additional Non-Executive Independent Director of the
Company, and
(v) Mr. S. B. Mathur, as an Additional Non-Executive Independent Director of the Comp.
- ITC acquires Australian agri-biotech co.
2008
ITC Infotech signs partnership agreement with ADAM Software
ITC InfoTech, a global IT services company and a fully owned subsidiary of ITC Ltd., today signed a partnership agreement with ADAM Software, a leading Digital Asset Management company.
ITC Infotech will provide services around ADAM Software’s Digital Asset Management (DAM) platform. ITC Infotech services will include information architecture modelling and design, ADAM implementation and support, integration with enterprise applications such as portals; rights management etc, digital asset descriptive metadata cataloguing and Web 2.0 based portal development services. With in-depth understanding of how media supply chain works, ITC Infotech is well placed to publish and distribute quality content.
ITC launches eco-friendly "Paperkraft Premium Business Paper
ITC recently launched "Paperkraft Premium Business Paper", an environment friendly paper
which has been crafted by ITC using a pioneering technology, which is first of its kind in
India called "Ozone Treated Elemental Chlorine Free technology".
Paperkraft is a superior and environmentally friendly, multipurpose paper for office and
home use, which lets you exercise your power to "Go Green". This unique product is an
integral part of ITC’s significant initiatives to augment natural and scare resources and has
been launched in line with ITC’s triple bottom line commitment to building economic,
environmental and social capital for the nation.
Yet another addition in ITC’s wide array of differentiated FMCG products, Paperkraft
Premium Business Paper has been created by ITC to provide consumers an opportunity to
partner in our efforts to mitigate the adverse impact of climate change and create a positive
environmental footprint. In terms of quality, Paperkraft offers a superior value proposition
since it is the whitest and brightest 75 GSM business paper manufactured in India. A
proprietary chemical treatment has enabled it to become an eco- friendly paper with a higher
archival life.
2009
ITC’s Hotel Royal Gardenia becomes the world’s largest LEED Platinum rated Green Hotel
-- first Hotel in India to achieve this recognition
ITC’s new luxury hotel in Bengaluru, the ITC Hotel Royal Gardenia was conferred the
highest rating for green buildings in the world – the LEED India Platinum Rating. This
recognition makes it the world’s largest platinum rated hotel and is yet another manifestation
of ITC’s leadership in Sustainability Practices. ITC is the only company in the world to be
carbon positive, water positive and solid waste recycling positive.
The LEED Platinum Rating for the ITC Hotel is one greener milestone close on the heels of
the ITC Green Centre in Gurgaon which was the world’s first largest green building. This
Centre was chosen by the US Secretary of State Hillary Clinton to announce her vision on
Indo-US collaboration on Climate Change during her last visit to India. After a tour of the
building she called it the “Monument to the Future”. ITC’s exemplary commitments to green
practices have also enabled its hotel in Kolkata – the ITC Hotel Sonar to be the only hotel in
the world to earn carbon credits. In keeping with the ITC Commitment to the “Triple
Bottomline” philosophy, ITC Hotels has aspired to be an ‘exemplar’ in the service sector and
truly provides leadership to positive environmental action in a sustainable manner.
The ITC Royal Gardenia is an inclusive blend of contemporary design and international
green practices, a beacon in a bustling urban environment. Built on the ethos of “Responsible
Luxury” the hotel has adopted contemporary ‘Green Practices’ that harness the element of
nature in an inspired setting to deliver unique guest experiences.
According to Chief Executive, ITC Hotels Division, Nakul Anand, “The ITC Royal Gardenia
exemplifies ITC’s vision and is perhaps the perfect example of finding common rhythm
between manmade and natural environment. The challenge was to see how luxury and
responsibility could be in harmony together. Thus a series of sustainable measures and
practices were embraced to ensure that elements of nature were effectively harnessed at every
level inside the luxury hotel”.
ITC creates mobile version of Corporate Website
ITC is among the first Indian companies to launch a mobile version of its Corporate Website
-www.itcportal.mobi This unique endeavour by ITC, aims to enhance stakeholder
engagement by leveraging multiple channels of communication that can deliver maximum
value to Internet users.
With the increasing reach of mobile phones in India and Internet navigation rapidly becoming
a common feature on majority of cell phones, the mobile version of ITC’s corporate website
will offer convenience of accessing information instantly and a superior surfing experience.
www.itcportal.mobi can now be accessed by millions of active mobile Internet users in the
country and abroad. Optimized for fast download, the easy-to-navigate website is designed
for any mobile that supports WAP2.0 and has a screen resolution of 320 x240 pixels.
This new initiative from ITC will not only make information search easier and relevant for
the mobile internet user but will also enable proactive engagement with stakeholders by
reaching out to them with news alerts, product and service offers. The launch of the mobile
version is a strategic shift from an existing information-providing format to a proactive
communication mode that is more meaningful in today’s environment of rapidly evolving
communication technologies.
ITC Infotech launches services for seamless migration to Windows 7 in partnership with
Microsoft
ITC Infotech, a global IT services company and fully owned subsidiary of ITC Ltd., has
launched services to help customers migrate seamlessly to the latest Windows 7. The
company has partnered with Microsoft to offer services around Microsoft’s Application
Compatibility Framework (ACF).
Mr. Jake Braly, Group Manager – US BMO, Microsoft, said, “ITC Infotech has been a
valued partner in the Application Compatibility PoC Program since May 2009.”
ITC Infotech has developed a methodology to help customers mitigate application issues
around Windows 7, through Microsoft’s proven ACF framework. In association with
Microsoft, ITC Infotech will work with customers in resolving compatibility issues. Some of
the key business benefits of the ACF include packaged assessment, enablement through
technical training and remediation of business critical applications.
2010
ITC’s Fiama Di Wills unveils the new Anti Hair Fall Shampoo
The Mantra to feel young!
After storming the market with the innovative transparent gel bathing bars which won the
‘Product of the Year’ award recently, Fiama Di Wills, ITC’s personal care brand, has
launched yet another innovative product for its consumers - The Anti – Hairfall Shampoo
& Conditioner, in Chennai today. The new variant was unveiled by the glamorous Brand
Ambassador Deepika Padukone at a high decibel launch event. The new anti -
hairfall Shampoo combines the goodness of Nature and Science that ensures gentle
care while fighting hairfall effectively. Fiama Di Wills Anti Hairfall Shampoo
promises reduced hairfall due to breakage in just three washes. The shampoo has been
launched in Tamil Nadu and will soon be extended to more markets.
The Fiama Di Wills Anti-Hairfall Shampoo is unique as it offers consumers the goodness of
Brazil Nut, found in the Amazon Forests and the effectiveness of science with the Hair
restore Technology. Brazil nut, is known to seal in hair moisture giving it shine and a silky
smooth texture. It also helps renew dry and lifeless hair. The Hair Restore Technology,
developed at the ITC R&D Centre, helps repair cuticles and restore the protective lipid layer
to reduce further damage. This strengthens hair and reduces hair fall due to
breakage. The Anti-hairfall Conditioner also enriched with Brazil Nut extracts and the
hair restore technology gives best results when used with Fiama Di Wills Anti-Hairfall
Shampoo.
Atul Joshi, Head of Marketing, Personal Care Products Business, ITC Limited, said “Hair
Fall is a serious concern for everyone and also has a severe impact on the individual’s psyche
as it adds years to one’s appearance. We are glad to present a different Anti Hairfall
Shampoo that has been developed through extensive research at our R&D centre to formulate
the innovative Hair Restore Technology. We are confident that consumers will definitely like
the experience of the combined goodness of the exotic Brazil Nut and the Hair
Restore Technology to give them the mantra to feel young! I urge the consumers to try our
product and experience the difference. “
Deepika Padukone, Brand Ambassador for Fiama Di Wills said, “I am delighted to announce
the launch of the new Fiama Di Wills Anti Hair Fall Shampoo & Conditioner here in
Chennai. The range has grown to introduce variety of solutions for every kind of hair
and address a wide range of hair problems. I have been using Fiama Di Wills’s products
since its inception and can confidently say that they are true to their promise. Beautiful hair is
every woman’s dream and the new shampoo with the goodness of Brazil Nut and Hair
Restore Technology is designed to provide an answer to hairfall.”
ITC Infotech Achieves Platinum Partner status in the Oracle(R) PartnerNetwork
ITC Infotech, a global IT services & Solutions Company and a fully owned subsidiary of
ITC Ltd., has achieved 'Platinum Partner' status as part of the Oracle Partner Network (OPN)
program. This prestigious recognition as a platinum partner is an acknowledgment of the
expertise and excellence in ITC Infotech’s superior and differentiated capabilities across the
entire suite of Oracle solutions.
Mr. Tyler Prince, Group Vice President, North America Sales, Applications and Public
Sector Alliances and Channels, Oracle, said, "The Oracle Partner Network program
acknowledges partners that demonstrates excellence in helping our mutual customers reach
their full business potential. We are happy to provide ITC Infotech with this distinction in
recognition of their efforts towards administering diverse Oracle platforms and applications
across global IT business environments. We look forward to engaging with ITC Infotech
across a variety of industries to provide cutting-edge solutions."
ITC completes 100 years
Kolkata: ITC completed a 100 years on the 24th of August, 2010. A glorious moment in
its history, the occasion was marked by celebrations across all its offices and facilities in
India, with Company flag-hoisting ceremonies to commemorate and pay homage to the
spirit of the institution.
At a special Centenary event, in Kolkata, Chairman Mr. Y C Deveshwar, addressing a
29,000 strong audience of employees across the country through a webcast, said that:
"Innovation should be a source for creating consumer delight as well as triple bottom line
performance so as to generate greater value for the shareholder and the society. Value
creation for the Indian society is best achieved by creating sustainable livelihoods and
replenishing natural capital." Emphasising on the need for competitive vitality, Chairman
Mr Deveshwar underscored the need to leverage knowledge resident across diverse
businesses in its world class human resources to create "Champion Teams" that would
continuously innovate to deliver competitively superior customer value. He reiterated his
firm belief that the unique amalgam of ITC’s Vision, Values and Vitality has ensured that
the Company is ‘Future-ready’
ITC Hotels becomes the greenest luxury hotel chain in the world
- All ITC’s luxury hotels are now LEED® Platinum rated -
All ITC’s luxury hotels have been accorded the highest rating: LEED Platinum (Leadership
in Energy and Environmental Design) making it the ‘greenest luxury hotel chain in the
world’. This distinction is an endorsement of ITC Hotels’ credo of ‘Responsible Luxury’ - an
ethos that integrates world class green best practices with contemporary design elements to
deliver the best of luxury in the greenest possible manner. The Responsible Luxury
commitment of ITC Hotels blends elements of nature to deliver a unique value proposition to
discerning guests, conscious of their responsibility to be planet positive.
In addition to the wide spectrum of environment friendly measures that ITC Hotels
implement, the ITC group’s carbon positive, water positive and solid waste recycling positive
status ensures that a guest’s stay at any of its luxury hotels contributes to a lower carbon
footprint.
ITC Hotels’ commitment to Responsible Luxury has given it the unique distinction of being
the greenest luxury hospitality chain in the world. Today, all ‘ITC Hotels’- ITC Maurya, New