Dec 24, 2015
• SHRM Foundation’s 5th DVD
• Filmed at Starbucks Headquarters,
Seattle
• Featuring Wayne Cascio, Ph.D.
• Comprehensive Interviews
• Officers, Managers and Employees
Video OverviewVideo Overview
• SHRM Foundation’s 5th DVD
• Filmed at Starbucks Headquarters,
Seattle
• Featuring Wayne Cascio, Ph.D.
• Comprehensive Interviews
• Officers, Managers and Employees
Video SynopsisVideo Synopsis
• Introduction
• A Business of People
• Description of Starbucks’ Business
• Mission and Guiding Principles
• Corporate Social Responsibility
• Working Environment and Trust
• Health Benefits and the Relationship with Partners
• The Role of HR
• Advice for Small Companies
Company OverviewCompany Overview
United States:
• 50 States + D.C.
• 6,281 Company-Operated Stores
• 3,533 Licensed Stores
International:
• 39 Countries
• 1,553 Company-Operated Stores
• 2,361 JV & Licensed Stores
United States:
• 50 States + D.C.
• 6,281 Company-Operated Stores
• 3,533 Licensed Stores
International:
• 39 Countries
• 1,553 Company-Operated Stores
• 2,361 JV & Licensed Stores
Company OverviewProducts
• 30 Blends of Coffee
• Handcrafted Beverages
• Merchandise
• Fresh Food
• Starbucks Entertainment
• Global Consumer Products
• Starbucks Card
• Brand Portfolio (Tazo, Ethos, Seattle’s Best)
Company OverviewProducts
• 30 Blends of Coffee
• Handcrafted Beverages
• Merchandise
• Fresh Food
• Starbucks Entertainment
• Global Consumer Products
• Starbucks Card
• Brand Portfolio (Tazo, Ethos, Seattle’s Best)
Company Overview
Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000
Company Overview
Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000
DiscussionQuestions
How can companies build a relationship based on trust with their employees?
• Provide support
• Share success
• Extend ownership
How can companies build a relationship based on trust with their employees?
• Provide support
• Share success
• Extend ownership
How does a company live by its guiding principles?
• Use them as a point of reference
• Make decisions based on them
• Embed them in interactions with customers and partners
How does a company live by its guiding principles?
• Use them as a point of reference
• Make decisions based on them
• Embed them in interactions with customers and partners
What does workforce diversity mean for an organization?
• Diverse leadership• Different styles• Impact on value
What does workforce diversity mean for an organization?
• Diverse leadership• Different styles• Impact on value
• Audit management decisions
• Survey employees
• Act based on frontline feedback
How does a company remain faithful to its mission?
How does a company remain faithful to its mission?
• Audit management decisions
• Survey employees
• Act based on frontline feedback
With whom does the company interact through Corporate Social Responsibility?
• Customers• Suppliers• Communities
With whom does the company interact through Corporate Social Responsibility?
• Customers• Suppliers• Communities
• Put people first
• Accessible top management
• Homogeneous organizational environment
How do companies create a “Top-100” environment?
• Put people first
• Accessible top management
• Homogeneous organizational environment
How do companies create a “Top-100” environment?
What should companies know about trust?
• Trust is earned• Trust is fragile• Trust needs to be nurtured
What should companies know about trust?
• Trust is earned• Trust is fragile• Trust needs to be nurtured
How can health benefits contribute to build trust?
How can health benefits contribute to build trust?
•They safeguard employees’ well-being
•They create engagement
•They are valuable for the employee, for the company and for the community
•They safeguard employees’ well-being
•They create engagement
•They are valuable for the employee, for the company and for the community
What is the role of HR in a business made of people?
What is the role of HR in a business made of people?
• Provide strategic input
•Assist the organization’s line managers
•Promote organizational culture
• Provide strategic input
•Assist the organization’s line managers
•Promote organizational culture
Financial HistoryFinancial History
Annual Sales
Com
pound A
nnual G
row
th
Rate
s
1995 1996 1997 1998 2000 2001 2002 2003 2004 2005 2006 Q1’07 Q2’07 Q3’07
ComparisonComparison
Five ImportantLessons
5 Lessons5 Lessons
1. Trust is the foundation of performance 2. Trust is fragile3. Communicate often in ways that support
core values 4. Involve employees in decisions that affect
them5. Survey employees regularly about how
leaders’ behavior supports the company’s mission and values