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SHRM Chapter Membership Requirements as of January 1, 2012
Applies to all existing and new chapters - no grandfathering. Chapters not currently meeting new affiliation requirements will have a five-year period to do so (by December 31, 2016).
Specific Goals/Objectives When setting objectives that are specific, ask:• What am I going to do? Use action verbs such as develop, executive, conduct, build• Why is it important to do this?• Who is going to be involved?• When do I want this to be completed?• How am I going to do this?
Things to remember • Review your marketing efforts in 2014
– Were they effective – What was your response rate
» Response Rate – Total number of responses/Total number of Prospects contacted x 100
– What was the renewal rate» Renewal rate = (# of members today – new members over the past 12
months)/# of members 1 year ago• What was the cost of your campaign
– Which campaign was financially more affective» The cost to obtain a member = costs of acquisition/# of total members
acquired• What areas do we need to focus in 2015
– Young professionals– Diversity
» Maybe we need to partner with other organizations» Maybe we need to change our programming model» Maybe we should start using different or more marketing channels to attract
There are two types of listings for your at-large members; the process to request an at-large member list depends on the purpose of your request:
• If a mailing, we will need you to complete the request form and provide a copy of what you plan on sending to the at-large members. The form can be found at http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Documents/Chapter_Member_Label_Request_20090730.doc • If you are looking for a copy of the list for internal chapter purposes, we will need you to complete and return a separate request form, which can be found at http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Documents/Chapter_At-Large_List_Request_20120615.doc For your future reference, these forms are available on the VLRC in the Resources for Chapters >> Forms. The direct link to this area of the VLRC is http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Pages/CHAPRforms.aspx
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