Showtime Outdoor Media 2014 Lineup - Proposal

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Copyright Information goes here Company Proprietary and Confidential

Premiere Digital Billboard Network in Puerto Rico

www.showtimepr.com

Company Proprietary and ConfidentialRevised February 2014

LINEUP 2014

http://www.showtimepr.com/

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POR QUÉ“OUTDOOR ADVERTISING”?

MENOS “CLUTTER”: no compite con otros anuncios de radio ó páginas de periódico

COSTO – EFECTIVO: mayor visibilidad por la inversión comparado con otros medios (TV Local, Radio, Prensa)

DENSIDAD ALTA DE VEHICULOS: @ 737 autos/ 1,000 habitantes en P. R.

ALTISIMO D.E.C. (Daily Effective Circulation): 87.0 Metro

Revised February 2014

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¿POR QUÉ “OUTDOOR ADVERTISING”?

• 2do Medio de Mayor Recordación en PR

• 90% OVERALL MEDIA AWARENESS*• Solamente superado por la televisión local (94%)

• 70% está expuesto por lo menos una vez en semana• 33% está expuesto diariamente

* Según estudio de “Non- traditional Advertising”, The Marketing Center, noviembre 2009.


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“LOCATION,

LOCATION,

LOCATION !!!”

LO QUE HACE A SHOWTIME ESPECIAL


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• Mayor impacto con gran brillantez y vida.

• Flexibilidad en cambio de mensajes/ artes.

• Rapidez en la colocación del anuncio.

• No hay costos de impresión.

• 7 anunciantes por ubicación.

• 8 segundos de exposición del anuncio para sobre1,300 exposiciones diarias.

• Monitoreo constante.

VENTAJAS DE VALLAS DIGITALES


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MANEJO Y MONITOREO “ONLINE”


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# Localidad Inbound Outbound1 Dorado I DIGITAL 14x48 DIGITAL 13x48

2 Dorado II DIGITAL 13x48 FIJA 14x48

3 Expreso Martínez Nadal DIGITAL 13x48 DIGITAL 13x48

4 San Patricio Plaza DIGITAL 14x48 DIGITAL 14x48

5 Expreso Las Américas DIGITAL 12x36 DIGITAL 10x36

6 Salinas (Peaje) DIGITAL 14x48 DIGITAL 13x48

7 Ponce (Universal) DIGITAL 13x48 DIGITAL14x48

8 Mayagüez (Viaducto) DIGITAL 13x48 FIJA 14x48

9 Mayagüez (Universal) DIGITAL13x48 DIGITAL 14x48

10 Hatillo DIGITAL 13x48 FIJA 14x48

11 Fajardo DIGITAL 13x48 DIGITAL 13x48

12 Añasco FIJA 10x36 DIGITAL 12x36

13 Avenida Los Filtros (American) FIJA 14x48 FIJA 14x48

14 Caguas DIGITAL 14x48 --

15 Rio Hondo DIGITAL 13x48 FIJA 13x48

16 Baldorioty (Tartak) DIGITAL13x48 FIJA 13x48

17 Bayamón Universal DIGITAL 14x48 FIJA 14x48

18 Centro de Bellas Artes DIGITAL 10x36 --

19 Mega Mesh Minillas DIGITAL 45x52

20 Canóvanas DIGITAL 14x48 FIJA 14x48

21 Caguas (Bremen) DIGITAL 12X36 (LADO C) DIGITAL 12X24 (LADO A y B)

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MEGA MESH DIGITAL– iEl primero en el caribe!


LOCATION: Minillas Governmental Building

POINTS OF INTEREST: Condado, Old San Juan, Santurce, Isla Verde, LMM Airport

CITY: San Juan

VIEW: One Side

MONTHLY TRAFFIC: 2,530,500 (D.T.O.P)

RATING: A+

SIZE: 52’T x 45’ W Digital

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MEGA MESH DIGITAL– iEl primero en el caribe!


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BAYAMON UNIVERSAL DIGITAL + FIXED


LOCATION: Bayamón Universal

POINTS OF INTEREST: Hospital Doctor's Center, Hospital Hermanos Meléndez , Canchas Pepín Cestero, Ruta hacia Toa Baja

CITY: Bayamón

VIEW: Both Sides

MONTHLY TRAFFIC: TBA RATING: A

SIZE: Inbound (DIGITAL)14’T x 48’ WOutbound (FIXED)14’T x 48’ W

Coordinates: 18, 23, 53.50N, 660958.22 O

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BAYAMON UNIVERSAL DIGITAL + FIXED


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SAN PATRICIO PLAZA- DIGITAL OUTBOUNDLOCATION: Rd. # 2(San Patricio Plaza)POINTS OF INTEREST: San Patricio Plaza, Rd. #2, Las Américas Exp., Kennedy Ave.CITY: GuaynaboVIEW: Both SidesRATING: A+MONTHLY TRAFFIC: 1,552,480 (D.T.O.P.)SIZE: Outbound (DIGITAL)14’T X 48’WCoordinates: N 18 24 35.80 W 66 6 21.99


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SAN PATRICIO PLAZA


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EXP. LAS AMÉRICAS (PR-52)( DOMENCH EXIT) DIGITAL + DIGITAL

LOCATION: Las Américas Luis A. Ferré Exp. (PR-52). Front of Hiram Bithorn StadiumPOINTS OF INTEREST:Plaza las Américas, San JuanCITY: San JuanVIEW: Both SidesRATING: A++MONTHLY TRAFFIC: 7,509,875 (D.T.O.P.)SIZE:Inbound (DIGITAL): 12’T X 36’WOutbound (DIGITAL)10’T X 36’WCoordinates: N 18 24 46.36 W 66 4 10.99


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EXP. LAS AMÉRICAS (PR-52)(DOMENCH EXIT) DIGITAL + DIGITAL


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MARTINEZ NADAL EXP. DIGITAL OUTBOUND LOCATION:

Martínez Nadal Exp.POINTS OF INTEREST: Road to Caguas, San Patricio Plaza, Plaza GuaynaboCITY: GuaynaboVIEW: Both SidesRATING: AMONTHLY TRAFFIC: 2,907,833 (D.T.O.P.)SIZE: Outbound (DIGITAL): 13’T X 48’WCoordinates: N 18 23 15.59 W 66 34 59.09


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MARTINEZ NADAL EXP.


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LOCATION:De Diego EXP. (PR 22).POINTS OF INTEREST: Dorado entrance, Prime Outlets, Northbound trafficCITY: DoradoVIEW: Both SidesMONTHLY TRAFFIC:1,322,152 (D.T.O.P.)RATING: A++SIZE: Inbound (DIGITAL): 14’T x 48’WOutbound (DIGITAL): 13’T x 48’WCoordinates: N 18 25 9.45 W 66 15 34.48

DORADO I(TOLLGATE BRIDGE/ PR-22) DIGITAL + DIGITAL


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LOCATION:De Diego Exp. (PR 22).POINTS OF INTEREST: Entrance to Dorado and Doramar Plaza, Prime Outlets.CITY: DoradoVIEW: Both SidesMONTHLY TRAFFIC:1,322,152 (D.T.O.P.)RATING: A++SIZE: Inbound (DIGITAL): 13’T x 48’WOutbound (FIXED): 14’T x 48’WCoordinates: 18 25 11.12 W 66 15 59.31

DORADO II DIGITAL + FIXED(Near the exit for Doramar Plaza / PR-22)


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DORADO I & DORADO II(TOLLGATE BRIDGE / PR-22)


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BALDORIOTY/TARTAK DIGITAL + FIXED Marginal Los Angeles


LOCATION: Baldorioty, Marginal Los AngelesPOINTS OF INTEREST:International airport, Plaza Carolina, Route 66, traffic of the east side.CITY: Carolina VIEW: Both SidesMONTHLY TRAFFIC:2,530,500 (D.T.O.P.)RATING: ASIZE:Inbound (DIGITAL): 13’T X 48’WOutbound (FIXED): 13’T X 48’WCoordinates: N 18 25 46.80 W 65 59 38.98

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Copyright Information goes here Company Proprietary and ConfidentialRevised February 2014

BALDORIOTY/TARTAK DIGITAL + FIXED Marginal Los Angeles

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CAGUAS DIGITAL(TOLLGATE CAGUAS NORTH / PR-52)

LOCATION: Exp.Las Américas Luis A. Ferré (PR-52)POINTS OF INTEREST:Caguas Tollgate, Catalinas Mall, Road from Caguas to San Juan CITY: CaguasVIEW: One Side (Inbound) MONTHLY TRAFFIC:5,678,027(D.T.O.P)RATING: A+SIZE:Inbound (DIGITAL): 14’T x 48’WCoordinates: N N 18 16 53.41 W 66 2 3.18


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CAGUAS( TOLLGATE CAGUAS NORTH / PR-52)


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LOCATION: Luis A. Ferré Exp. (PR 52)POINTS OF INTEREST: Salinas Tollgate,Albergue OlímpicoCITY: SalinasVIEW: Both SidesDAILY TRAFFIC:170,000RATING: ASIZE: Inbound (DIGITAL) 14’T X 48’WOutbound (DIGITAL): 13’T X 48’WCoordinates: N 18 216.48 W 66 14 21.69

SALINAS(TOLLGATE/ PR-52) DIGITAL + DIGITAL


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SALINAS(TOLLGATE/ PR-52)


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HATILLO (PR-2) DIGITAL + FIXED INBOUND DIGITAL

LOCATION: PR 2 Exit to San Juan (PR-22)POINTS OF INTEREST:Arecibo, Northwest, El Buen CaféCITY: HatilloVIEW: Both sidesMONTHLY TRAFFIC:1,650,000(D.T.O.P)RATING: ASIZE:Inbound (DIGITAL): 13’T X 48’WOutbound (FIXED ): 14’T X 48’WCoordinates: N 18 29 11.16 W 66 46 52.87


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HATILLO (PR-2) DIGITAL + FIXED

Hatillo


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AŇASCO (PR 2) DIGITAL+FIXED

LOCATION: PR 2POINTS OF INTEREST:Aguadilla Mall, MayagüezCITY: AñascoVIEW: Both SidesMONTHLY TRAFFIC:1,365,000(D.T.O.P)RATING: ASIZE:Inbound (FIXED): 12’T X 36’WOutbound (DIGITAL): 12’T X 36’WCoordinates: N 18 19 7.22 W 67 8 44.01


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AŇASCO (PR 2) DIGITAL + FIXED


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MAYAGÜEZ(OVERPASS / PR-2) DIGITAL + FIXED

LOCATION: Rd. # 2POINTS OF INTEREST:Overpass, Downtown Mayagüez, Mayagüez MallCITY: MayagüezVIEW: Both SidesMONTHLY TRAFFIC:1,743,000 (D.T.O.P)RATING: ASIZE:Inbound (DIGITAL): 13’T X 48’WOutbound (FIXED): 14’T X 48’WCoordinates: N 18 12 2.94 W 67 8 54.94


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MAYAGÜEZ(OVERPASS / PR-2) Digital + Fixed


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MAYAGÜEZ UNIVERSAL PR-2 DIGITAL + DIGITAL

LOCATION: Rd. # 2POINTS OF INTEREST:Mayagüez Mall, Litoral, PR 100, Cabo RojoCITY: MayagüezVIEW: Both SidesMONTHLY TRAFFIC:1,743,000 (D.T.O.P)RATING: ASIZE:Inbound (DIGITAL): 13’T X 48’WOutbound (DIGITAL ): 14’T X 48’WCoordinates: N 1810 39.81 W 67 9 3.27


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PONCE UNIVERSALPR 2 EXIT (PR-52) Digital + Digital

LOCATION: PR 2 Exit (PR-52)POINTS OF INTEREST:Ponce Hilton, Exit to PR-10, Traffic to San Juan Metro, Mercedita AirportCITY: PonceVIEW: Both SidesMONTHLY TRAFFIC:342,000 (D.T.O.P.)RATING: ASIZE:Inbound (DIGITAL): 14’T X 48’WOutbound (DIGITAL): 14’T X 48’WCoordinates: N 17 59 18.42 W 66 38 52.10


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PONCE UNIVERSAL (PR 2) EXIT PR 52 Digital + Fixed


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FAJARDO DIGITAL + FIXED (PR-3)

LOCATION: Rd. # 3 , Fajardo (Front of AT&T)POINTS OF INTEREST:Walmart Shopping, West Marine, El Conquistador, Marinas CITY: FajardoVISTA:Both SidesMONTHLY TRAFFIC:401,040 (D.T.O.P.)RATING: ASIZE:Inbound ( FIXED): 14’T X 48’WOutbound (DIGITAL): 14’T X 48’WCoordinates: N 18 20 53.22 W 65 40 33.45


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FAJARDO (PR 3) Digital + Fixed

Fajardo


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LOS FILTROS (PR-177)LOCATION:Los Filtros (PR 177)POINTS OF INTEREST: Costco, entrance to Bayamón, American Military AcademyCITY: GuaynaboVIew: Both SidesMONTHLY TRAFFIC:1,812,833 (D.T.O.P.)RATING: ASIZE:Inbound (DIGITAL): 14’T X 48’WOutbound (FIXED): 14’T X 48’W


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LOS FILTROS (PR-177)


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CANOVANASLOCATION:Canóvanas POINTS OF INTEREST: Outlets de Canvanas, Wal Mart, El Hipodromo, tráfico hacia CarolinaCITY: CanóvanasView: Both SidesMONTHLY TRAFFIC:1,491,000 (D.T.O.P.)RATING: ASIZE:Inbound (FIXED): 14’T X 48’WOutbound (DIGITAL): 14’T X 48’W


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CANOVANAS


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CAGUAS (BREMEN)LOCATION:Caguas (Bremen) POINTS OF INTEREST: Catalinas Mall, Jardin Botánico, Bairoa, pueblo de CaguasCITY: Caguas View: Three SidesMONTHLY TRAFFIC:75,000 (D.T.O.P.)RATING: ASIZE:Lado A: (DIGITAL): 24’Wx12’TLado B (DIGITAL): 30Wx12’TLado C (DIGITAL)

Revised February2014

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CAGUAS (BREMEN)


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ESPECIFICACIONES PARA ARTES VALLA DIGITAL PIXELES RES. COLOR FORMATO

•Caguas•Dorado I Inbound•Salinas Inbound •San Patricio Inbound & Outbound

888 X 260 72 dpi RGB JPEG

•Baldorioty (Tartak) •Bellas Artes •Bayamón Universal•Dorado I Outbound•Dorado II Inbound•Exp. Las Américas (Domenech) Outbound•Fajardo •Hatillo Inbound•Mayagüez Viaducto•Mayagüez Universal Inbound & Outbound•Ponce Universal Inbound & Outbound •Rio Hondo•Salinas Outbound•Canóvanas

864 X 224 HI RES:1728X448

72 dpi RGB JPEG

•Añasco Outbound•Exp. Las Americas (Domenech) Inbound

648 X 180 72 dpi RGB JPEG

•Martinez Nadal Inbound & Outbound 720 X 208 72 dpi RGB JPEG

•Mega Mesh 224 x 256 72 dpi RGB JPEG

•Caguas (Bremen, Lado B y C) 896x352 72 dpi RGB JPEG

•Caguas (Bremen, Lado A) 763x352 72 dpi RGB JPEG

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Contacto

SHOWTIME OUTDOOR MEDIAO. 787-294.6000F. 787.641.4450

Centro Internacional de Mercadeo, Torre 1

100 Carr. 165, Suite 406Guaynabo, PR 00968-8053

www.showtimepr.com


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Showtime Outdoor Media 2014 Lineup - Proposal

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