SHOW SPONSORSHIP & SPECIAL PROPERTIES INFORMATION PACKAGE€¦ · SHOW SPONSORSHIP & SPECIAL PROPERTIES INFORMATION PACKAGE The 8th Annual Canadian Motorsports Expo February 7, 8

SHOW SPONSORSHIP &

SPECIAL PROPERTIES

INFORMATION PACKAGE

The 8th Annual Canadian Motorsports Expo

February 7, 8 & 9, 2014

International Centre (New for 2014: Hall 5)

Toronto, Ontario (Canada)

Canadian Motorsports Expowww.CanadianMotorsportsExpo.comPhone: (416) [email protected]

At last year’s CME, Mazda Canada was the presenting sponsor of The Mazda Stage. The venue featured the majority of the show’s high-profile appearances (including Kyle Busch (above)), announcements, awards presentations and forums. Contact us today to find out which 2014 show sponsorship packages are still available.

Promote your brand or company as a sponsor-partner ofCanada’s top motorsports showThe 8th Annual Canadian Motorsports Expo takes place February 7, 8 & 9, 2014 at the International Centre, adjacent to Toronto’s Pearson International Airport.

The date falls one week after Daytona’s Rolex 24 and one week before qualifying for the Daytona 500… right when Canadian racers and fans are starting to think about getting ready for the upcoming racing season.

The Canadian Motorsports Expo will once again take place at the International Centre, but this year – for the first time in the show’s existence – it will take place in Hall 5. The giant 100,000 square foot space has no pillars, obstructions or internal walls, thereby providing an ideal venue in which to showcase the hundreds of exhibitors, tracks, series, vendors and racing vehicles that will fill the hall!

The CME draws a balanced mix of racing fans and individuals who are directly involved in the sport. So whether you’re looking to connect with enthusiasts who will come to the CME to get autographs from top international racing stars and personalities, or you want to speak to motivated racers in search of the latest products and services as they prepare for the upcoming season, the Canadian Motorsports Expo attracts the right crowd.

There are several high-profile, cornerstone opportunities available to your company to have a prominent role in this exciting show.

Packages for title and presenting sponsorships include: prime booth locations; prominent logo placement on all electronic & print ads and promotions; banner displays throughout the venue; and complimentary show passes for your guests.

The Canadian Motorsports Expo is an exciting and impactful vehicle that should be part of your 2014 marketing and promotional effort. We look forward to discussing a partnership package with you at your convenience.


Reasons why your business needs to have a presence at the CME…•Business happens at the Canadian Motorsports Expo.Goods, parts & services are purchased. Orders are placed. Make sure you’re in the game by being an exhibitor at the show.

• The CME is Canada’s top racing show, located in Toronto, Ontario… the country’s business centre.

•The 2013 edition of the CME featured appearances by several prominent racing stars and personalities, including NASCAR stars Kyle Busch, Michael Waltrip (right), Canadian racing legend Ron Fellows, TV’s Trailer Park Boys (who were promoting their racing-themed movie SwearNet), several NASCAR Canadian Tire Series drivers and many others. The CME is already working to secure several prominent crowd-drawing stars for 2014!

• Motorsports fans are the most brand loyal consumers in the marketplace. Tap into them in big numbers at the CME.

• The International Centre is a ‘destination venue’ featuring free parking and top-notch amenities.

•More than 5 million Canadians follow NASCAR and 39% of them live in Ontario.

•Do you have an affiliation with a U.S. company that’s involved in racing?The CME offers an excellent opportunity to leverage that relationship.

•Activate your brand by bringing ‘your’ driver or car to the CMEand make an even bigger impact.

•With over 100 years of accumulated experience in motorsports – covering the entire spectrum of participation in the business – our team is perfectly suited to work with you to achieve your goals.


CME Title SponsorshipThis High-Profile Package Includes:• A 30’x 50’ Feature Display Area at the Front of Hall 5• Prominent Logo Placement in All Print Advertising. Traditional buys include: Toronto Star, Toronto Sun, Inside Track Motorsport News, Inside Motorcycles, Inside MotoX & Off-Road, Old Autos and others• Prominent Recognition in all Radio and Electronic Advertising• Prominent Logo Placement on the Canadian Motorsports Expo Website• Prominent Logo Placement on Store and Shop Posters to be distributed and displayed throughout the Southern Ontario Region• Logo ID on all promotional materials (show program, bags, tickets, clothing, etc.)• Outside Back Cover (Full Page Advertisement) in Official Show Program• 20 Banner Placements Throughout the Exhibit Hall• 75 Adult Admission Passes

INVESTMENT = $25,000 (plus applicable taxes)

Activate your brand at the Canadian Motorsports Expo and associate your company with the excitement of racing.

Racing enthusiasts go out of their way to support businesses that are involved in their sport.

By becoming the Title Sponsor of the CME, you’ll be exposing your goods and/or services to the most brand loyal customers in the marketplace.


Level 2 Sponsorship Packages

PRESENTING SPONSOR• 20’x 30’ Feature Display Area• Recognition in all Radio and Electronic Advertising.• Secondary Logo Placement in All Print Advertising• Secondary Logo Placement on the CME Website• 10 Banner Placements Throughout the Exhibit Hall• Full Page Advertisement in Official Show Program• 50 Adult Admission Passes


STAGE SPONSOR• Full stage width backdrop • 10’x 20’ Display Area• Name Recognition in Radio Ads• Logo Placement on Canadian Motorsports Expo Website• Half Page Advertisement in Official Show Program• 25 Adult Admission Passes


SHOW SPONSOR• 20’x 20’ Display Area• Logo Placement on Canadian Motorsports Expo Website• 3 Banner Placements Throughout the Exhibit Hall• 25 Adult Admission Passes


Have another idea? Ask about a custom package to suit your needs!

As a Presenting, Stage or Show Sponsor, you will receive booth space and will be included in promotional efforts, prior to and during the show. Several great properties are still available!


Other High-Profile Packages(All include promotional exposure on-site at the show, online at www.CanadianMotorsportsExpo.Com, as well as in various print initiatives)

• Presenting Sponsor of a NASCAR Sprint Cup Car ($10,000)

• Presenting Sponsor of Show-Goer Handout Bags ($5,000)Put your brand and a show keepsake in the hands of every CME visitor!

• Sponsor the ‘B2B’ Networking Lunch, the Drag Race Corral, the new Hot Rod / Classic Car Display or the Vintage Stock Car Exhibit.

• Banner the CME E-Newsletter ($500 each)Delivered electronically to 6,000+ ‘opt-in’ motorsports fans

• Ask about ‘Sampling’ or ‘Coupon’ opportunities or even ‘Stage Time’Make news at the CME… the way Canadian Tire did in 2012 (right) announcing its naming rights agreement for the track formerly known as Mosport!

You can also distinguish your company by sponsoring various events and properties associated with the CME.

From networking events to online exposure opportunities the CME team is open to ideas you may wish to include in your show experience and target market reach.


Promotion, promotion, promotion.

The advertising and promotional campaign for the 8th Annual Canadian Motorsports Expo will consist of radio, newspaper, magazine and online ads aimed at racing and automotive industry members and enthusiasts.

The Inside Track ‘family of publications’ (Inside Track Motorsport News, Inside Motorcycles and Inside MotoX & Off Road) will aggressively promote the CME with traditional advertising and prominent articles on show features and content. We’ll also employ our own websites and social media outlets (Facebook and Twitter), as well as in-store promotions at relevant locations.

We anticipate a promotional and marketing budget in excess of $75,000, commencing Fall 2013, with an intense push starting three weeks out from the start of the show.

The CME will also benefit from an aggressive PR campaign by Inside Track Communications, the industry leader when it comes to motorsports-related media relations services.

Media clippings from the lead-up to the Canadian Motorsports Expo.

Media Exposure


The CME draws a healthy mix of racers, industry members and motorsports fans

Demographics… CME attendees:• Are 83% Male• Said their favourite form of racing is: NASCAR (20%), Canadian stock

cars (17%), F1 (10%), Sports Cars (9%), IndyCar (8%), DIRT (8%), road racing (7%), Canadian and International Drag Racing (9% combined)

• Are aged 35-44 (30%), 45-54 (25%), 25-34 (15%), 55-64 (13%), under 25 (12%)

• Have household incomes of $50-$100 Gs (26%), $100-$150 Gs (24%), $150-$200 Gs (15%)

• Live within 100 km of the International Centre (79%)• Drove their cars to the show (96%)• Spent from 1 to 5 hours at the CME (78%)

Exhibitor TestimonialsBrad Moran - Director, Touring Series / NASCAR – “Being a part of the Canadian Motorsports Expo is a great way to launch the season for the NASCAR Canadian Tire Series presented by Mobil 1. Having the opportunity to interact with the fans and give them a little behind-the-scenes look at what goes on at a race from a technical aspect is a treat for us. We, at NASCAR, appreciate the CME for making the Canadian Tire Series part of this tremendous event.”

David Swain - Mobil 1: "The show is geared toward competitors and suppliers. It is a great way to meet people involved in motorsports.“

Azhar Mohammad – Canadian Motor Speedway: “We were proud to be a part of the CME and felt that it provided the perfect level of exposure for us to meet and greet core motorsport fans… The CME truly represents the Canadian Motorsports industry and we look forward to being a part of this great event in the future.”

Harvey Silverthorn – Wiseco Piston Canada: “The show was very successful for us. We heard a lot of good comments about the Wiseco Drag Race Corral area… Great job by everyone at the CME for putting together the show and making it happen.”


NEW FOR 2014:100,000 square feet of unobstructed floor space!

The 2014 CME will take place in the International Centre’s modern Hall 5. Prime booths are still available. Contact us today at (416) 962-7223 or email [email protected] to reserve your preferred location at Canada’s ultimate racing show!

SHOW SPONSORSHIP & SPECIAL PROPERTIES INFORMATION PACKAGE€¦ · SHOW SPONSORSHIP & SPECIAL PROPERTIES INFORMATION PACKAGE The 8th Annual Canadian Motorsports Expo February 7, 8

Documents