Show Off Your Social Shell for Maryland!. WHAT IS SOCIAL MEDIA? Samuel Riggs IV Alumni Center College Park, MD 20742-1521 301.405.4678/800.336.8627.

Show Off Your Social Shell for

Maryland!

WHAT IS SOCIAL MEDIA?

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

QUICKLY DEFINED: Form of communication through which users create online communities to share information, ideas, personal messages and other content

QUICK FACTS• Social Media is the #1 Activity on the Web• One in five couples meet online; One in five divorces

are blamed on Facebook• Facebook added more than 200 million users in less

than a year• If Facebook were a country, it would be the third

largest ahead of the U.S. & only behind China & India• A new user joins LinkedIn every second

What happens in Vegas ... stays on YouTube, Flickr, Twitter, etc!

Source: http://www.socialnomics.net/2012/01/04/39-social-media-statistics-to-start-2012/

OK, BUT WHAT DO I DO WITH IT FOR MARYLAND?

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

The objective of using social media is to support the mission of the alumni association by engaging the alumni in your clubs & chapters through these networks.

Social Media provides OPPORTUNITY• Spread awareness• Cultivate stronger relationships• Communicate with each member in a more personal

and engaging way• Instant – no waiting around!

What it’s all about?• Sharing information• Listening• Building trust

THERE ARE SO MANY SITES, WHAT DO I USE?

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

The Alumni Association on Social Media

Let’s Start with the Basics:• Facebook• Twitter• LinkedIn

FACEBOOK

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

Page vs. Group

Facebook Pages can be thought of similar to a normal personal profile. You have the ability to add fans, pictures and create a wall for others to post on.

Facebook Groups allows you to set permissions and can be open to anyone or closed allowing you the admin rights to invite and grant access.

Facebook Events can be created to help you promote your events. You can customize the event, edit its privacy settings and invite guests. (Note: When posted, please link to the actual event listing/online registration on the alumni association page)

FACEBOOK PAGE

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

FACEBOOK GROUP

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

TWITTER

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

• Twitter is a micro-blogging site to share news, photos, links and more. More specifically, you have 140 characters or less to get your message across!• Twitter is 24/7 updates, so only start an account if you plan on putting in the time to keep up with it.

TWITTER

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

LINKED IN

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

• Great for Professional Networking

• The Alumni Association Group: 17,601 members

• Ways to promote your events using LinkedIn:• Post Information• Create/Maintain a subgroup

For more information on ways to get involved with LinkedIn, contact Erik Embrey, Coordinator for Alumni Career Services, at [email protected] or 301.314.1370.

YOU CAN DO IT!

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

• Start Small & Keep it Simple

• Share the Wealth (& Work)

• Schedule Time for Social Media

• Don’t Reinvent the Wheel (or the info)

• Keep it Up to Date

• Have Fun With It!

YOU’RE NOT IN IT ALONE!

Samuel Riggs IV Alumni Center College Park, MD 20742-1521301.405.4678/800.336.8627 alumni.umd.edu [email protected]

Questions? Need Help? Contact Mandie Boardman ’02, Assistant Director of Communications, at [email protected] or 301.405.2489.