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Show 66 hummingbird

May 08, 2015



Have you wondered why your nice shopping cart site's pages aren't ranking.

It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.

We know why : It's about the content of those page - and we're going to tell you how to fix it.

Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.

  • 1.Show 66GOOGLE : HUMMINGBIRD UPDATE10.12.13 1

2. Well Googles done it again. A new algorithm change what does that mean? Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system. We had another once : CODE NAME : HUMMINGBIRD FIND OUT TODAY, ON THE EDGE!1-877-SEO-4-WEB 1-877-736-49322 3. EDGE OF THE WEB Good Afternoon / Im Erin Sparks / Joining Me In Studio Is MattRoberts / Thomas Brodbeck from Site Strategics and Doug Karr From Marketing Tech Blog Every Week We Bring You The Latest Internet & Mobile Marketing Trends / And The Cutting Edge Internet Marketing News To Use For A More Effective & Successful Online Strategy / Why? So You Can Spend Less Administrative Time In Your Business / Make More Money Without Wasting Your Days Away1-877-SEO-4-WEB 1-877-736-49323 4. EDGE OF THE WEB This Show Is Delivered By Site Strategics / We Are A Local Indianapolis Web Design And Internet Marketing Company /We Are Known Locally And Nationally For Search Engine Optimization / Google Dominance That Will Actually Translate To Sales Not Just Good Rankings / For Your Free Consultation Go To Site Strategics Dot Com / Thats S-i-t-eStrategics Dot Com Or Call Us At 317-882-85 Hundred / Thats 882-85 Hundred1-877-SEO-4-WEB 1-877-736-49324 5. HOW YOU GET A HOLD OF US: Simply Google Indiana SEO Twitter: @erinsparks, @douglaskarr Youtube: youtube/sitestrategics NOW / LETS FIND OUT WHATS HOT OF THE PRESS IN TODAYS WEB WORLD INTERNET MARKETING NEWS INTRO 1-877-SEO-4-WEB 1-877-736-49325 6. Segment 1: News SEARCH ENGINE WATCH : Google Acquires Flutter, Creator of Hand Gesture Recognition Technology / Jennifer Slegg MASHABLE : Amazon Takes on PayPal With Its Own Checkout Service / Lauren Indvik MARKETING LAND : Focusing On Objectives Facebook Simplifies Ad Creation, Measurement / Greg Sterling MASHABLE : Paid Apps Aren't Dead but They Are on Life Support / Christina Warren1-877-SEO-4-WEB 1-877-736-49326 7. WEVE GOT AN APP! Listen to our podcasts All of our Videos Twitter Feed Facebook Photos of the Show Stats Bragging PageAnd. 1-877-SEO-4-WEB 1-877-736-49327Score My Site Tool! Submit your site, and well review it for you give you some knowledge about hor the engines see you! 8. NEWSLETTER SIGNUP HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO OUR EDGE TALK NEWSLETTER!FREE NEWSLETTER AND COVERS EVERYTHING WERE ABOUT TO COVER ON THE SHOW AND MUCH MORE.GET A LITTLE INSIDER INFORMATION:WE ARE DROPPING A USEFUL PRO TIP INTO EACH NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE YOUR SITE SING!SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE WEB DOT COM OR SITE STRATEGICS DOT COM!1-877-SEO-4-WEB 1-877-736-49328 9. Coming Up Googles at it once again. (INCOMING) Googles Troops are at it again they have updated their algorithm, and were paying attention to it. You need to be prepared with the information that may very well affect your domains success in search. What is the new update, CODE NAME : HUMMINGBIRD, all about Stay tuned to find out/1-877-SEO-4-WEB 1-877-736-49329 10. Segment 2 : HUMMINGBIRD1-877-SEO-4-WEB 1-877-736-493210 11. INTRO Googles at it once again. (INCOMING) Googles Troops are at it again they have updated their algorithm, and were paying attention to it. You need to be prepared with the information that may very well affect your domains success in search.What is the new update, CODE NAME : HUMMINGBIRD, all about Stay tuned to find out/1-877-SEO-4-WEB 1-877-736-493211 12. EDGE OF THE WEB Thanks For Listening / Im Erin Sparks / Joined By MyColleague Tom Brodbeck with Site Strategics / Check Us Out At Site Strategics Dot Com / We Are Your Local Internet Marketing Management Company / We Do Cost EffectiveWeb Design / With Google Yahoo Bing Search Engine Marketing Management That Not Only Provides You Great Rankings On Searches But Also Translates Into Actual Sales Come In, Have A Cup Of Coffee And Lets Talk About Your Online Success1-877-SEO-4-WEB 1-877-736-493212 13. AND NEW SERVICE FROM SITE STRATEGICSWe are the fast & easy way for small businesses to make Mobile Apps We talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the second screen marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customerIts easy and fast We have templates for: Restaurants Realtors Lawyers Bands Sports Churches Professional Services1-877-SEO-4-WEB 1-877-736-493213 14. #EDGETALK : HUMMINGBIRD Article : great software tool Last week Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've got a short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.1-877-SEO-4-WEB 1-877-736-493214 15. #EDGETALK : HUMMINGBIRD So, what do we know about Hummingbird? Though announced on September 26 only, Hummingbird was in fact released a month before that and is said to affect 90% of search queries. Unlike Penguin and Panda, Hummingbird is not a penalty-based update (aimed at cleaning the SERPs from low-quality content), but a change in the way Google reacts to different types of queries, which lets the search engine now get the actual meaning behind a query, rather than the separate terms in it.1-877-SEO-4-WEB 1-877-736-493215 16. #EDGETALK : HUMMINGBIRD Besides, the algorithm is called to better deal with conversational queries, considering the growing number of mobile search users and voice searchers. So Hummingbird is all about Google being able to catch users' actual search intent and find the content that matches this intent the best.1-877-SEO-4-WEB 1-877-736-493216 17. #EDGETALK : HUMMINGBIRD But what does this mean for Internet marketers and SEO? Well, it means a few things become increasingly more important, and first of all the content on your site. The name of the game is relevance and your content needs to be deep and rich, rather than just fluff stuffed with keywords. Now to get a better idea of how to adapt your digital marketing strategy to that change, you need to understand which mechanisms Google probably uses to achieve the relevance goal and what each of them means for your site.1-877-SEO-4-WEB 1-877-736-493217 18. #EDGETALK : HUMMINGBIRD 1. Adapt your keyword strategy for conversational queries The first challenge Google has to deal with today is the growing number ofconversational phrases people use to search the Web. Quite likely (and that is especially true for mobile voice search users), these queries will be of a longer, question-like type - "how to...?", "where is the nearest...?", "where can I get...?", etc.1-877-SEO-4-WEB 1-877-736-493218 19. #EDGETALK : HUMMINGBIRD Interpreting these longer phrases, Google can no longer rely on the keywords only and provide different results for each of them. But rather bring numerous conversational requests to a shorter "general term", based on the type of searchers' intent: Informational 1. The user wanders "How old is Miley Cyrus?", so... 2. The user wants general information about Miley Cyrus, so... 3. The users will find that info in Miley Cyrus biography1-877-SEO-4-WEB 1-877-736-493219 20. #EDGETALK : HUMMINGBIRD Navigational 1. The user looks for "What is the official website of waec", so... 2. The user wants to get to WAEC website, so... 3. The user needs results for WAECDIRECT, WAEC and West African Examinations Council Transactional 1. The user looks for "Where is the nearest Starbucks", so... 2. The user wants to locate and visit the nearest Starbucks, so... 3. The users will find it using Starbucks locator1-877-SEO-4-WEB 1-877-736-493220 21. #EDGETALK : HUMMINGBIRD Try determining all conversational phrases people are likely to use when searching for your services, and classify them into informational, navigational and transactional.1-877-SEO-4-WEB 1-877-736-493221 22. #EDGETALK : HUMMINGBIRD Make sure your content covers each of the 3 types: To cover informational queries, create educational, wikipedia-type content. Navigational queries are your brand name, your product name, the name of your site, etc. What often helps you rank higher for your brand keywords are brand and website name mentions on thematically relevant resources. For transactional queries, use appropriate keywords in your content, for example hire Jason Utt a web designer from Indianapolis When possible, target conversational phrases just as they are. For all the rest of conversational terms, use their shorter equivalents. 1-877-SEO-4-WEB 1-877-736-493222 23. IF YOURE TUNING IN!If you just tuned in: Youre Listing to Edge of the Web Radio Were talking about a major change in Googles Algorithm : Hummingbird1-877-SEO-4-WEB 1-877-736-493223 24. #EDGETALK : HUMMINGBIRD 2. Leverage synonyms and co-occurring terms Another step towards relevant search results is determining what a page is about using not only individual keywords, but their synonyms and cooccurring terms. Practically this means that Google shows search results not only for the exact phrase the user typed in, but for other theme-related terms. For a theme-relevant website, this results in extra exposure opportunities: it's likely to get to Google's top not only for your targeted keywords, but for lots of their synonyms.1-877-SEO-4-WEB 1-877-736-493224 25. #EDGETALK : HUMMINGBIRD Expand your keyword research, focusing on synonyms and cooccurring terms to diversify your content To see which search terms Google considers synonymous, pay attention to related keywords, ac

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