Shout Waggener Edstrom PR Poltfolio

샤우트 웨거너 에드스트롬

1

서울시 강남구 역삼2동 719-1 나래빌딩 9층

9th Floor., Narae Building, 919-1 Yeoksam2-dong, Kangnam-ku,Seoul, Korea TEL. +822 6250 9890 FAX. +822 6250 9892

Copyright©2012. Shout Waggener Edstrom. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

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MICROSOFT XBOX: KINECT LAUNCHING

키넥트 론칭 @ 지스타 2011 총 게재: 109개 (지면 28개, 방송 11개, 온라인 330개) AD Value: 3,073,850,961원

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MICROSOFT XBOX

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MICROSOFT XBOX

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<Dong-A Ilbo/2012/04>

<Metro/2012/06>

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MICROSOFT XBOX

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<Joongang Ilbo /2011/06>

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MICROSOFT XBOX

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<Hankyoreh /2012/05> <Chosun Ilbo/2011/07>

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MICROSOFT XBOX

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MICROSOFT HARDWARE

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MICROSOFT KOREA

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OPTOMA

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OPTOMA

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<Chosun Ilbo /2011/05>

< Chosun Ilbo /2011/07>

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OPTOMA

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<Hankyoreh /2012/03>

< Metro /2012/06>

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BROTHER

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BLIZZARD

<Focus/2012/06>

<Sports Hankook /2012/06>

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BLIZZARD

<Sports Seoul/2012/06>

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BLIZZARD

<Focus/2012/06>

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LG U+

18

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LG U+

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LG U+: BROADCASTING

미디어: MBC-TV 노출일자: 2010년 5월 2일 프로그램(꼭지): IT&게임 노출시간: 1분20초 시청률: 9.8%

미디어: MBC-TV 노출일자: 2010년 5월 15일 프로그램(꼭지): 경제매거진M: 요금폭탄 막아라 노출시간: 10분 방영

미디어: MBC 노출일자: 2010년 12월 18일 프로그램(꼭지): 경제매거진M 노출시간: 9분33초 시청률: 6.4%(서울:6.9%) 20

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LGE OPTIMUS GLOBAL DIGITAL MARKETING

Discussions 제품 및 이용 경험을 팬들 간에 자유롭게 나눌 수 있는 공간

Tab for New Phone Launches 신제품 출실 정보를 알 수 있는 정보 페이지

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LGE OPTIMUS GLOBAL DIGITAL MARKETING

Joan Kim Community Manager

Managed by:

LG Mobile

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SANYO: XACTI VPC-CA65 LAUNCHING

Xacti VPC-CA65 론칭 @ 코엑스 인터콘티넨탈 호텔 신제품의 방수 기능을 비주얼화한 포토행사 157명의 기자 방문

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SANYO: XACTI VPC-CA65 LAUNCHING

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SANYO

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SANYO

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SANYO

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IRIVER

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IRIVER: DIGITAL PR

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ASUS

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ASUS

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LENOVO: DIGITAL PR

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LIFESIZE

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DUZONBIZON

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BROTHER

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Copyright©2012. Shout Waggener Edstrom. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

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HONDA

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HONDA: BROADCASTING

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<MBC 뉴스데스크_신차 런칭>

<SBS 모닝와이드_서울모터쇼>

<MBC 뉴스데스크_서울모터쇼>

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HONDA: EVENT

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HONDA: EVENT

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<방송>

<방송>

<지면기사>

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PIRELLI

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PIRELLI

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Copyright©2011. Shout Communications Korea. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

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SKOOLOOKS

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<Dong-a Ilbo /2012/02>

<AM7 /2012/05>

< Segye-Ilbo /2012/04 >

<Focus /2012/01>

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MBC MUSIC

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<Hankyoreh/2012/05>

< Sports Hankook/2012/06 >

<Kyunfin-Ilbo/2012/05>

< Nocut News/2012/06 >

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NIKE GOLF

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<Seoul Economic Daily/2011/11>

<Maeil Business Newspaper/2011/12>

<Monthly magazine/2011/11>

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<Daily nocut news/2012/06>

SHU UEMURA

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<Donga Ilbo/2012/06>

<Focus/2012/06>

<Metro/2012/06>

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JOAS ELECTRONICS

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<Electronic Times/201205> <Electronic Times/201205>

<Sportsseoul/201206>

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DUZON E&H

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<Digitaltimes/2011/07>

<Etoday/2011/10>

<Financial News/2011/10>

<Seoul Economic Daily/2011/07>

Copyright©2011. Shout Communications Korea. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

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KOFMIA

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KOFMIA

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<Financial News /2011/10> <Segye Ilbo /2011/02>

<Metro /2010/11> <Metro /2011/12>

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KOFIMA

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<Naver Newscast/2010/10> <Money Today MTN News/2010/10>

<JoongAng Ilbo/2010/10> <Dong-A Ilbo/2010/10>

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KOFIMA

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<KOFMIA Naver blog> <Blog Post>

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SCHOOLSTORE

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<Dong-a Ilbo /2012/01> < Financial News /2012/04 >

<City News /2012/03>

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SAMYANG

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<Samyang Naver blog> <Twitter>

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BASKIN ROBBINS

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<Baskin Robbins blog> <SEO contents>

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NORWEGIAN SEAFOOD COUNCIL (NSC)

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<DongA Ilbo/2011/10>

<Mackerel>

<Salmon>

<Chosun Ilbo/2011/12> <Kukmin Ilbo/2011/10>

<Crown Prince of Norway>

<Korean Business Daily/2012/05> <Naver Newscast/2012/05>

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NORWEGIAN SEAFOOD COUNCIL (NSC)

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<Online Event notice & review post > <Dailynocutnews/2011/11>

<Chosun Ilbo/2011/11>

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NORWEGIAN SEAFOOD COUNCIL (NSC)

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<Online Event notice & review post >

<Focus/2011/12>

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NORWEGIAN SEAFOOD COUNCIL (NSC)

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<Joongang Ilbo/2011/11> <DongA Ilbo/2011/11>

<Asia Economic Daily/2011/12> <Financial News/2011/11>

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NORWEGIAN SEAFOOD COUNCIL (NSC)

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<Free newspaper(Metro)/2011> <Magazine(Neighbor)/2012>

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NORWEGIAN SEAFOOD COUNCIL (NSC)

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<Metro/2011/10>

<Financial News2012/05>

<Focus/2012/05>

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NORWEGIAN SEAFOOD COUNCIL (NSC)

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<Happy House/2011/12>

<Chosun Ilbo/2011/11>

<AM7/2011/12>

<Essen/2012/05>

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SCHOOL STORE

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<City Newspaper/2011/9>

<AM7/2011/9>

<Naver Newscast/2011/9>

<Sports Hankook/2011/9>

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SCHOOL STORE

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<Asia Economic Newspaper/2011/11>

<Financial News/2011/9>

<Naver Newscast/2011/9>

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KOREA FOOD EXPO 2008

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<Online event promotion> <KFE 2008 Homepage>

<eDM blasting>

Copyright©2011. Shout Communications Korea. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

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CHUNNGCHEONGBUK-DO (LOCAL GOVERNMENT)

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<City/2011/05>

<Maeil Business Newspaper/2011/06>

<Seoul Economic Daily/2011/04>

<Kyunghyang Daily News/2011/10>

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NATIONAL RESEARCH FOUNDATION (NRF)

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NATIONAL RESEARCH FOUNDATION (NRF)

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Copyright©2011. Shout Communications Korea. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

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MICROSOFT KOREA: KOREA INNOVATION DAY

73

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MICROSOFT KOREA: KOREA INNOVATION DAY

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MICROSOFT KOREA: KOREA INNOVATION DAY

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Objectives: •빌 게이츠 퇴임 시점에 발표된 빌 게이츠의 어린 시절 에피소드와 창업 당시 동영상을 국내 인터넷 유저에게 폭넓게 노출함으로 마이크로소프트에 대한 친근한 이미지 제고

Strategy: 인터넷 유저의 특성에 맞는 다양한 주제별 동영상 편집을 통해 혁신의 기업 이미지를 다양한 앵글로 노출 인터넷 사이트의 UCC 사이트를 포함해 블로그, 미니홈피 등 다양하게 접근

Results: ( 전체 조회수 : 12,608 ): 1) UCC 사이트 업로드 현황 : 총 121곳 업로드 / 조회수 : 8,552 2) 블로그, 카페, 미니홈피 업로드 현황 : 총 247곳 업로드 / 조회수 : 4,056

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MICROSOFT KOREA: KOREA INNOVATION DAY

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• UCC 사이트 썬지오 초기 메인 화면 노출

당일 인기순위 41위 기록!

유명 UCC 사이트 메인 화면 동영상 노출

• You Tube 7월 4일 ArtistSONG으로 입력한 유튜브(kr.youtube.com) 동영상이 인기순위 41위를 기록.당일 동영상 조회수만 385회 기록

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MICROSOFT KOREA

77

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MICROSOFT KOREA

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MICROSOFT KOREA

79

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MICROSOFT KOREA

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HITACHI DATA SYSTEMS

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SAP

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SAP

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SAP

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SAP

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SAP

86

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

87

[7/25] 디지털타임스

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

88

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

89

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

F5 NETWORKS

90

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

91

F5 NETWORKS

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

ARUBA NETWORKS

92

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

93

ARUBA NETWORKS

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

ALCATEL-LUCENT ENTERPRISE

94

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

95

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

96

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

97

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

98

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

99

Copyright©2012. Shout Waggener Edstrom. All rights Reserved.

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