Shout 2015

Mobile Advertising

MARKET PROBLEM

. . . BUT AUDIENCES

ARE HERE

YOUR BRAND IS

SPENDING BIG

MONEY HERE . . .

SHOUT LIVES AT THE INTERSECTION OF

• Back-end: Highly scalable architecture

• “Centralized” app platform for all live or

real-time content (Sports, entertainment, or

any one partner with content)

• SHOUTcaster Console™ web app

platform (Differentiator)

• SHOUT Brand Ownership of SHOUT

and Vote registered trademarks

• Real Madrid Partnership: Full team app

integration and a multi-year marketing contract with the biggest sport club in the world

• MINT Tracking: Proprietary network user

tracking and payout system for monetizing

Celebrities social fame

• Global User Base: Users in 182 countries

around the world; Prize winners in 95

countries

SHOUT COMPETITIVE ADVANTAGES

FAN ENGAGEMENT LANDSCAPE

Spot Impression

Fan Socialization

Fan Competition

Voting Platform

Fan Rewards

Brand Magnet

C

C

C

C

C

C

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SHOUT TEAM

• Darl McBride, CEO and President

– SCO, Novell, SBI, Me Inc, TI

• Kerry McGonigal – Chief Sales Officer

– Hyperion Partners, Sprint Nextel, Las Vegas

Bowl Committee, University of Cal

• Bruce Grant, VP Engineering and CTO

– Novell, Move Networks, Me Inc, BYU

• Matt Nagel, VP Marketing

– The Smart Group (AU), Control4

Average time a player is engaged

with a SHOUT event

Minimum number of Ad question

campaigns a user sees each event

Average number of times a user

re-enters the SHOUT app for an event

Percentage of questions

a user answers for an event

83%

3 hours

14minutes

15

12 times

views

*Source: SHOUT and Flurry App Analytics

SHOUT IS A LEADER IN MOBILE FAN

ENGAGEMENT

SHOUT HAS PLAYERS IN 182 COUNTRIES . . .

. . . Players from 95 countries have won prizes from

SHOUT

TARGET: THE SOCIAL SPORTS FAN

SPORT FAN CHARACTERISTICS

• Secondary screens (mobile devices) are also primary

screens

• Almost always watch sports in real-time

• 83% said they checked their social media while watching

live sports games

• Feel closer to the action via social media by sharing their

fan experiences, interacting with athletes and smack talking

with friends

• Huge appetite for data, analysis and commentary, more than

can be met by traditional outlets

THE

BIGGEST

SPORTING

CLUB IN

THE WORLD

HAS

PARTNERED

WITH

SHOUT.

FORBES REAL MADRID PREMIUM BRAND

RANKING

THE CHALLENGE – WHERE REAL MADRID’S

GLOBAL FANS WILL COMPETE 1-ON-1

AND EXPANDS TO . . .

30M+Twitter

Followers

Millions+of Web

Views

Millions+of TV

Viewers

85k+ Stadium

attendance

per match +

Tours

80M+Facebook

followers

Mobile Sponsorship powered by SHOUT

• Real Madrid has partnered with SHOUT to activate sponsors’ brands with its

global fans through 2017

• Real Madrid App Questions will tie brands directly to Real Madrid live matches,

breaking news and other action during the season

• Mobile Game provides “targeted” impressions that lead to brand activation

• Engages Real Madrid fans through competition, prizes, voting and social

SHOUT Outs

• SHOUT Outs link to social followers on Twitter and Facebook

SHOUT’s 3 Living Rooms

SHOUTCaster

(1 person)

Social Hubs Living Room

(Home Games)

Living Rooms

(Away Games)

Stadium

(18,000-100,000)

Multiplies in..

Originates in a..

Starts with a

2

1

Spreads to..

3

SHOUT BRANDGAGEMENT COMPONENTS

Traditional Media Exposure

Promotions, Contests and

Giveaways

Social Media Interactions

1) Brand tied to interactive Questions - “1:1 Marketing via Push Notifications”

2) Fans Compete for FREE Sponsor giveaways, offers & discounts - “Gamified

Prizes”

3) Fans SHOUT Out to Brands around prizes, questions & matches - “Increased

Social Buzz”

4) Interactions with hot Real Madrid content both Live & trending action (URL

Links/Videos/Offers/Contests) - “Sticky Brand Placements”

5) Fan Analytics from the living room to the pitch - “Target and Grow Consumers”

SHOUT Marketing Ingredients for Activation

Real Madrid “The Challenge” Title Sponsorship

• ‘The Challenge’ Official Sponsor

• Point Timer Branding for the duration of the term

• (30) Leaderboard Branded Events

• (2) Branded Social Media Posts (per month)

• (5) Brand specific questions (per month)

• ex. What is your favorite Tag Heuer watch shown in the game tonight?

• (3) Question Campaigns per Match Event

• (1) Sponsor VIP Box persistent across the Season

• (10) 1-on-1 Level Sponsorship Prize Packages

• App “Logo Title” Branding persistent across the Season

• Real Madrid TV Plugins and Giveaways(TBD)

• Daily Promo Ads on realmadrid.com

• A Press Release across the Season

• (4) Stadium Giveaways inside Santiago Bernabeu stadium

• Premium Analytics Package

THE CHALLENGE – WHERE REAL MADRID’S

GLOBAL FANS WILL COMPETE 1-ON-1

ULTIMATE SHOUT REAL MADRID PLAYERS

WILL BE REWARDED WITH PRIZES

The Real Madrid Virtual Stadium for

‘The Challenge’ powered by SHOUT will

be able to seat Real Madrid’s

100+ MILLION social media fans

WORLDWIDE!

THE BIG HOUSE SET A US SOCCER

RECORD ATTENDANCE WITH 109,318

GAMIFIED CONTENT BRAND ACTIVATION

In-Stadium Prizes for Fans

Real Madrid Virtual Stadium Landing Page

Revise current XSFN landing page:http://www.realmadridapp.com/index_en.html

VIRTUAL STADIUM SPONSORSHIP FOR

SOCIAL FOLLOWERS WORLDWIDE

The new 2nd screen

fan experience

has a Season Sponsor

for the

Virtual Stadium

Virtual Stadium Sponsor

receives sticky branding

and activation around 1 v 1

Play mode

The Sponsor brand becomes

‘gamified’ leading to loyal brand

behaviors

Current Facebook Post

The ChallengeQuestion Link integrated

into FB Post

Fan Incentives• Prizes • Player Points• 1-on-1 Play

FACEBOOK PLAY MODE

Demo Facebook Question here: http://bit.ly/14fbJ46

Current Twitter Posting

Fan Incentives• Prizes • Player Points• 1-on-1 Play

Demo Twitter Question here: http://bit.ly/1v4Jjpw

The ChallengeQuestion Link integrated

Into Twitter Post

TWITTER PLAY MODE

WE CAN CUSTOMIZE & SHOUT ANY LIVE OR TRENDING

CONTENT.

EXAMPLES . . .

CONNECTING FANS WITH YOUR BRAND

Organization Facebook Twitter Total

Real Madrid*

80M 30M 110M

FCB 80M 25M 105M

UEFA 40M 2M 42M

SHOUT Football Social Media Reach

* SHOUT has 2 posts per weekfor the next 3 years to RM fans

NEXT STEPS . . . SELECT YOUR SHOUT

FAN EXPERIENCES

SHOUT CUSTOM (SHOUT app team customization)

SHOUT SOCIAL (Play mode on Facebook & twitter)

SHOUT INSIDE (SHOUT integration inside your team app, ie. Real Madrid app)

*Refer to SHOUT Gamified Marketing RateCard for Pricing for each app Experience.

SHOUT

The Fan Champions League