Should Our Brand Go Viral?

VIRAL?@elvirapc

Brand Associate Nutrifood

www.about.me/elvirapc

Should our brand go

…Why Viral MarketingViral Marketing - @elvirapc

Faster, Wider Reach

Viral Marketing - @elvirapc

Credibility

70% OF CONSUMERS TRUST BRAND

RECOMMENDATIONS FROM FRIENDSForrester Research, 2013

Nielsen, 2009

90% PEOPLE TRUST

RECOMMENDATIONS FROM PEOPLE

THEY KNOW

Viral Marketing - @elvirapc

“Free”Taking the advantages of people’s connection

Viral Marketing - @elvirapc

…Case StudyViral Marketing - @elvirapc

Sweet Moments Last Longer

490,939 YouTube views

346,708 YouTube views

Ringtone

Music Download

YouTube Comments

Viral Marketing - @elvirapc

Sweet MOMent (Hari Ibu)

Viral Marketing - @elvirapc

Old Spice

258,983,529 views on YouTube

80,000 Twitter followers in 2 days

800% ↑ Facebook interaction

Viral Marketing - @elvirapc

Gangnam Style

1,704,475,197 views on YouTube

Nelly Furtado, Robbie Williams, Vanessa

Hudgens, Tom Cruise, LMFAO

follows his move

Viral Marketing - @elvirapc

…Lesson LearnedViral Marketing - @elvirapc

To Extend a Brandor… New Image

From older generation to youthful imageViral Marketing - @elvirapc

Emotional

MEMORABLE: SWEET MOMENT (IT LASTS LONGER)Viral Marketing - @elvirapc

Good content and…

„Good‟ social networking skills

FROM CEO to SPG

PEOPLE IN NUTRIFOOD HAVE

TWITTER ACCOUNT

Viral Marketing - @elvirapc

FROM YEAR TO YEAR,

OUR LIVE EVENTS MADE A TWITTER TRENDING TOPICViral Marketing - @elvirapc

Simplicity: it‟s only a click away.The power of thumb

TWITTER --- RETWEET

FACEBOOK --- SHARE

PATH --- REPATH

Viral Marketing - @elvirapc

You have to follow up

Viral Marketing - @elvirapc

You can‟t control

Viral Marketing - @elvirapc

Marketing = EASIER?

★ Free ★

★ Wider reach ★

★ Your brand needs a presence on social media:

Monitor what you can’t control ★

Viral Marketing - @elvirapc