Short History of Mobile Web

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Short History of Mobile Web1996: First access to mobile web (Finland) on Nokia 9000 Communicator1999: First commercial launch of a mobile-specific browser-based web service (Japan)2007: iPhone unveiled 2008: Mobile access (mobile web) to the Internet exceeded desktop computer-based access for the first time (source: ITU)2008: Apple launches App Store2009 (April) : 1 billion app downloads from App store2010 (April): 4 billion app downloads 2011 (March): Apple sells 100 millionth iPhone2011: 350,000+ apps in App Store

From Mobile Web to Apps

Wikipedia on the Mobile WebWikipedia App version

App Magic?

Enhanced User Experience

User ExperienceDesignFeaturesFunctionsPerformanceUser ExperienceDesignFeaturesFunctionsPerformance

iPhone Sales per Quarter

(millions sold)

Three screensTelevision Web Mobile

KGW MEDIA GROUPLocal News & Information: Anywhere, any time

300% YTY Mobile PV growthApp DownloadsiPhone downloadsJune-Nov: 17,50011/17 (3 wks): 9,800

Android downloads11/17 (3 wks): 3,000

Mobile PVs by sectionKGW.com News app

2.0 version launched Nov 2010 40,000 app downloads in 6 monthsKGW.com Mobile Page ViewsAveraging 400 % YTY monthly page view growthMobile share of WebMobile - 4%Mobile - 1%Mobile - 12%March 2011 Mobile reached 20% of KGW.com page views Mobile PV by device 60% of KGW.com Mobile PVs by iPhone owners (25% of market) Users with an APP consume 6 x more than mobile web users

KGW launches Portland Weather

Portland Weather

Launched March 13, 2011

4,000 app downloads in 6 weeks

Frank MungeamSince 1998: Digital Media Manager15 yrs as TV Producer & Executive ProducerPsychology degree from Harvard; MA communications, Gonzaga

Director of Digital MediaKGW NewsChannel 8

KGW Digital Strategy:From TV to Media Group

Three screensTelevision Web Mobile

KGW MEDIA GROUP

Local News & Information: Anywhere, any time

Breaking NewsLive Doppler Radar

Latest Forecast

Video on DemandKGW.com News app

2.0 version launched Nov 2010 40,000 app downloads in 6 monthsTraffic

Traffic

Real-time Google traffic flowReal-time Traffic Alerts12 ODOT cams (more to come)KGW launches Portland Weather

Weather

Portland Weather

Launched March 13, 2011

4,000 app downloads in 6 weeks

8,000 Fans10,000 Followers