SHOPPER MARKETING IN 2016 trends that drive sales and ROI at retail
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SHOPPER
MARKETING IN
2016 trends that
drive sales and
ROI at retail
TODAY’S PRESENTERS
Brad Josling VP of Sales
Snipp Interactive
Wendy Reeves Group Account Director
The Integer Group
About
We build shopper marketing
and promotions solutions for brands, agencies and
marketers. We have a
comprehensive suite of solutions including Mobile
Receipt Validation to provide
proof of purchase and data
capture, mobile promotions and contests, cash back,
digital rewards - including pre-
licensed music and movie downloads and an enterprise
class loyalty platform.
We are an agency
that is leading the evolution
of shopper marketing
with the purpose of turning
shoppers into buyers
and driving transaction.
We live at
The Intersection of
Branding and Selling®
SHOPPER MARKETING
Understand shopper behaviour
Understand channels
Provide benefit
Influence purchase
SHOPPER MARKETING
SHOPPER MARKETING
SHOPPER
MARKETING CONTINUES AS A
FUNDAMENTAL
ROLE IN THE ORGANIZATION
There are a limited
number of seats at
the table and retailers are already
beginning to choose
their favorites. The winners will likely have
greater influence with
their chosen partners,
greater access to data and increased
opportunities to
influence shoppers”
THE ROLE OF
SHOPPER
MARKETING
“
THE “ONE CLICK”
WONDER
Trend 1
GROWING CONSUMER IMPATIENCE
Only 50% of consumers are willing to
wait for a page to load.
Consumers on smartphones
encounter the greatest amount of
dissatisfaction with path-to-purchase
speed.
The average consumer spends only
13 seconds on a brand purchase
decision while in-store.
MOBILE SOLUTIONS
IRISH SPRING SIGNATURE FOR MEN
Snap Photo Upload Photo Redeem Reward POS In-Store
Consumer sees program
marketed in-store & online and
purchases participating
products.
Consumers submit the photo via
text, email, web or app, on any
device.
Consumers text or email
campaign keyword
to get started. They then
snap a photo of their
receipt.
SnippCheck validates
purchase(s) and determines
qualification based on program
business. Rules Multiple reward
options available to be sent
back to users.
ECOMMERCE
IS EVERYWHERE
COMMERCE
Trend 2
STATE OF ECOMMERCE
Within 5 years, 5% of
CPG sales will be
online
50% of growth in CPG
in the next 5 years will
come from
eCommerce
CPG brands must get
their minimum share
of eCommerce
BLURRING THE LINES THE AUTOMATION OF SHOPPING
DESIRE TO COMMIT
Trend 3
PERSPECTIVE ON LOYALTY
Is brand loyalty a thing of the past?
Almost 60% of US consumers
report the number of brands
they consider purchasing
has increased significantly.
KELLOGG’S FAMILY REWARDS
We’re pleased with the way the
program has performed. We’re pleased
so far with the results.
We’re a CPG company looking for a
way to differentiate ourselves. “
” Mark Staples, Associate Director Kellogg’s Family Rewards Loyalty/ Kellogg Company
DESIRE TO COMMIT – RETAILER PERSPECTIVE
DESIRE TO COMMIT – SHOPPER PERSPECTIVE
SMALL IS THE
NEW BIG
Trend 4
RETAIL FORMATS ARE SHRINKING
RETAIL FORMATS ARE SHRINKING
INNOVATE TO SURVIVE IN A LIMITED SKU ENVIRONMENT
SMALL BRANDS
ARE ON THE RISE
CUSTOMIZE WITH
CONSISTENCY AND
CREATIVITY
Trend 5
THE ACCOUNT SPECIFIC
LANDSCAPE
HOW TO CUSTOMIZE FOR RETAILERS
P&G RITE AID AXE AT WALMART
GUY FIERI & MILLER COORS
TAKEAWAYS
1. THE “ONE CLICK” WONDER
2. ECOMMERCE IS EVERYWHERE
COMMERCE
3. DESIRE TO COMMIT
4. SMALL IS THE NEW BIG
5. CUSTOMIZE WITH CONSISTENCY
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