Shopline and Crafties Seminar

How to Open An Online Shop A workshop brought to you by Shopline

Hello. We build tools for merchants of the mobile

generation to get started quicker and easier.

www.shoplineapp.com [email protected]

Global Marketplaces ü  Traffic

ü  Lots of sellers but also competition

ü  Targeted for handmade or vintage goods

✗  No branding / unique shop

✗  Advertising fees to be discovered

✗  Caters more to North America consumers

✓  Traffic

ü  Targeted for handmade or vintage goods

✗  No branding / unique shop

✗  Need application process to sign up

✗  Bans communication between sellers and

users

✗  Chinese language only

✗  Commission fees

E-commerce Shopline enables you to setup, customize

and begin selling online in minutes. You

can use your smartphone or computer.

Your brand, everywhere. Shopline’s online shops looks great on any device. Your customers

will have the same experience on their mobile phones as they will on

their desktop computers.

Your shop, as you like it.

What’s the big deal?

Costs nothing Mobile focused We’re here

Who uses Shopline?

Let’s go!

Sample Storefront

Your Logo

About Us

Product categories

Private Messaging

Your free domain

1.  Getting Started

2.  Uploading Products

3.  Store Design

4.  Store settings (product categories, delivery and payment options)

How do I open a store?

1. GETTING STARTED

Open a Shop for Free

(1)  Getting Started

Step 1: Begin by filling in store name and email

(1)  Getting Started

Fill in your shop name

Fill in your shop email

Choose a password

1

2

3

Begin setting up store! 4

(1)  Getting Started

Step 1 alternative: Turn your IG into your online store

Just fill in your IG username and your store will be automatically generated

Step 2: Choose a shop handle for your free domain

Your free domain will be http://[ ].shoplineapp.com (change anytime)

(1)  Getting Started

(1)  Getting Started

Step 3: Choose your shop location and currency

(1)  Getting Started

Step 4: Choose your accepted payment methods

Choose whether you accept online payments via Paypal. You can add more payment methods (cash on delivery, bank transfer) later. If you don’t have your

own Paypal account, you can use Shopline Payments.

(1)  Getting Started

Step 5: Your shop is set up!

Now you have your shop, let’s customize and add products.

(1)  Getting Started

Your Shop Admin Panel

Storefront

Store Information (Domain, About Us, Return Policies)

Open / Close Shop

Edit or Add products

Product categories

Delivery options

Payment options

Orders

Messages

Admin Panel

Your Shop Design Customization Panel

Customization Panel

Store Product Layout – 3, 4, or 5 products per row

Store Color theme

Store Banner

2. UPLOADING PRODUCTS

(2) Product Upload

Uploading Products

Click any of the below areas to upload products 1

Uploading Products

Upload up to 4 photos 1

Product Name 2

Price 4

Product Details 3

Product upload is easy and takes 1 minute.

(2) Product Upload

Product Upload Success

(2) Product Upload

3. STORE DESIGN

Sample 1: Blue Color Theme ＋ 4 Products

(3) Store Design

Sample 2: Green Color Theme ＋ 3 Products

(3) Store Design

Sample 3: Light Blue Color Theme ＋ 5 Products

(3) Store Design

4. STORE SETTINGS

Store Information

Store Logo 1

Shop Name Shop Email Shop Domain Shop Currency

2

About Us Details 3

(4) Store Settings

Product Categories

Add Product Categories 1

Create your own product categories

(4) Store Settings

Delivery Options

Add as many delivery options as you want. Some examples: -  Pickup (in person, store pickup) -  Local shipping -  International shipping

(4) Store Settings

Payment Options

Add as many payment options as you want.

Apart from online payment, we allow bank transfer and other payment methods. Remember to include instructions for your customers

(4) Store Settings

Order Management

All your orders and properly tracked in one place.

(4) Store Settings

Messages / Inbox

Your customers can easily message you.

(4) Store Settings

Introducing Crafties Marketplace •  Selection of products will be curated by Crafties with a special marketplace template

•  Crafties will promote the marketplace under its branding and integrated with social

media (Facebook)

•  Crafties to receive consignment % for each product sold via Crafties Marketplace.

•  Sellers keep all the proceeds with their standalone shops

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Product Photography Support •  Set up your shop on Shopline and opt-in to Crafties Marketplace to receive

special offer for your products to be photographed

•  HK$250 for a quota of 5 products*, 20 photos, including editting

(HK$500 if opt-out of Crafties marketplace)

39  *Limited to reasonable sized items as determined by Shopline or Crafties and can fit in Crafties workspace.

Special Support to Crafties Members •  Dedicated Customer Service

•  Email: [email protected]

•  Phone: +852 6715 7211

•  Support on all types of issues with setting up online shop either on Shopline,

other marketplaces or online payment

•  Other free seminars or 1:1 support

•  Product Photography Issues

•  How to handle payment and logistics

•  Online marketing methods (Facebook Pages, Instagram)

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Coming Soon

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•  Premium features:

ü  Basic Analytics

ü  Access to premium design templates

ü  Unlimited products, photos and page tabs

ü  Custom Domain names

ü  Marketing materials for online and offline promotions

ü  Logo creation

Next Steps

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•  Always here for Q&A – email ([email protected]) or call anytime

•  Set up your own shop on www.shoplineapp.com

•  Email [email protected] to express interest on Crafties Marketplace and

Photography Support

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Fee Structure

Yahoo Auction HK 1.  Monthly Fee $120 or $280 2.  HK$1-$7 for each listing 3.  10 days expiry of products

Etsy 1.  US$0.2 for each listing and re-listing 2.  4 month expiry 3.  3.5% of transaction fee plus 4-5% for Paypal 4.  Advertising fees for promotions to be discovered

Amazon Marketplace

1.  Monthly Fee (US$40 for 40+items) 2.  8-15% referral fee 3.  $0.99 per item

Ebay 1.  Listing fees of $0.30 for over 50 listings 2.  1 month expiry 3.  10% sale fee 4.  Additional advertising and visibility fees

Pinkoi 1.  10% commission fees plus 4-5% for Paypal plus NTD$10-15 one off fee per transaction

Reference: Fee Structure Comparison