Shopify Retail Tour - Michael Perry - Overview of Kit

Hi, I’m Michael Perry.

Hi, I’m Michael Perry.

Hi, I’m Michael Perry.

Hi, I’m Michael Perry.

Running a business is hard.

It feels impossible.

Accounting

Customer Support

Inventory Management

Production

Logistics

Marketing

Website Optimization

+ everyday life

Website Optimization

Customer Support

Accounting

Inventory

Production

Logistics

Marketing

Email marketingSEOA/B TestingVideos adsInstagramFacebookTwitterSnapchatYouTubeAffiliate marketingPromotionsConversion optimizationContent marketingGoogle product listing adsPartnerships

Email marketing SEO A/B Testing Videos ads Instagram Facebook Twitter Snapchat YouTube Affiliate marketing Promotions Conversion optimization Content marketing Google product listing ads Partnerships

Facebook

Facebook

Single product Carousel ads Pixel placement Conversion tracking Videos ads Retargeting

• Generate and place a Facebook pixel on your website to capture data on visitors and log events

• Create custom audience from previous customers or create website custom audience from web traffic captured by pixel

• Create lookalike audience from custom audience or website custom audience

• Create ad campaign, set budget and placement

• Measure success of campaign

Facebook Ads

Here’s what the future could look like.

Hey Michael, Tobi just gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?

Yes

Hey Michael, Tobi just gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?

Cool. I’ve sent Tobi an email,

Yes

Hey Michael, Tobi just gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?

Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right?

Yes

Yes

Hey Michael, Tobi just gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?

Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right?

Yes

Yes

Will do! Have a good day,

us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?

Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right?

Yes

Yes

Will do! Have a good day, Michael!

Hey Michael, Harley has been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase?

Yes

Hey Michael, Harley has been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase?

Boom. Just sent Harley a nice

Yes

Hey Michael, Harley has been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase?

Boom. Just sent Harley a nice thank you note with the promo code on your behalf. Have a great day!

Yes

You too

Hi Michael! I saw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?

Yes

Hi Michael! I saw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?

Great. Uber Delivery is

Yes

Hi Michael! I saw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?

Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14

Yes

1

Hi Michael! I saw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?

Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14

Yes

1

Sounds good. I got that

have lunch delivered to you at the office n the next 10 minutes?

Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14

Yes

1

Sounds good. I got that ordered for you, and it should arrive in the next 10 minutes. The driver will call you when they arrive out front.

Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No

Yes

Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No

Great. Will keep you updated.

Yes

Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No

Great. Will keep you updated.

Yes

Thank you

Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No

Great. Will keep you updated.

Yes

Thank you

No problem.

Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No

Great. Will keep you updated.

Yes

Thank you

No problem.

Help is here.

What do you wish someone could do for you?

Help is here.

What do you wish someone could do for you?

[email protected]